|How To Generate Leads
Sending out a postcard to a mailing list can be risky business. Whether you send out 1,000 or 10,000 postcards, statistics show the most response you can expect is 1 to 2 percent. And that's being generous.
There is a way to increase your odds, and have better luck with your mailings. In fact, I've seen response rates in the area of 10 percent and more, simply by changing a few things with your mailing.
Start with your message. As a photographer, you're probably use to showing images and using a small amount of text. Photographs are important, but it's also important to communicate with your readers.
Understanding The Marketing Budget Process
How much are you spending this year on marketing? Is it enough to build your business?
According to a recent survey, the answer is no. Up to 42% of companies surveyed stated they were budgeting less than 5% of revenue for their annual marketing strategies. And less than 30% were spending an adequate amount on marketing for their growth potential.
That's not a good sign for photography businesses that intend to grow to a successful size. In fact, without a sufficient budget, your business will never make your marks, and will eventually fade from existence.