|Developing A Six Figure Photography Business
What's the fastest way to success? Find a mentor.
And not just any mentor; but someone who's "been there, done that". In every industry there are always people that have achieved what you are hoping to achieve yourself. The key to success if finding those mentors, and following what they did. Mimic their actions and you have a sure-fire way to the top.
Once you've connected with a top mentor, there are other things you can do to ensure your success. Having a mentor is a great starting point. But having the systems in place to handle the business are also important.
1. Study the business side. As a photographer, I understand that part of the fun of owning a studio is photographing. That's what your passion is. But never forget you are running a business, and the business has to be kept in order. If your business doesn't stay in business, you won't be able to continue photographing. So make it a part of your daily process to study how to make your business a better business.
2. Implement marketing structure. If you've ever known a photographer that has gone out of business, chances are its because he didn't have enough paying clients in his studio. You can be good at photographing, but you have to be even better at marketing. Marketing is what brings the people through your doors, and ultimately turns them into paying clients. Concentrate on becoming the best marketer possible.
3. Evaluate production. In every business, there's always something you do well, and something you would prefer never to do. Every business owner wears a multitude of hats throughout the day. But a great business owner learns how to release the hats that make her miserable, and concentrate on what she does best. So if you hate accounting, hire a bookkeeper. If you hate marketing, hire a consultant. If you hate production, hire an employee. Releasing your "hate" jobs will free up time to spend doing things you love to do, and will ultimately make you better at the business.
4. Plan, plan, plan. A great business owner will have a plan in place, and know where the business is heading. She will know her goals, and monitor them throughout the year to make sure she's on track. If planning has never been easy for you, make it easy. Your plan doesn't have to be more than a page of notes. Just describe your goals for the business, and create the steps that it will take to get you to your goals.
5. Search for knowledge. Your business is like a jigsaw puzzle. It has hundreds of tiny pieces that fit together, and it's your job to finish the puzzle. Everyone starts with the first piece, and connects it to another. And continues to build from there. The only way to add another piece to your puzzle is to find out a new piece of information that will make the connection. So learn what you can, and study from the best.
You'll be amazed at what you can create.