It's All In Your Mind
T Harv Eker said in his book, Secrets Of The Millionaire Mind,
"You are not your mind. You are much bigger and greater than your mind alone."
Yet most of us put limitations on what we can do, every day of our lives. You are capable of anything; yet it all comes down to what you believe you can do. You define your own blinders, and move forward accordingly.
For many photographers, one limitation that I see over and over again is the need to meet with clients before you work with them. Why? Is it important you see their face before you photograph them? Usually the answer to this is no. Yet most photographers demand a meeting, and begin programming this meeting into their prospects head from the beginning.
In your brochures and advertisements:
Call to set up a meeting.
In your voice mail:
Leave your name and number, and I'll get back with you to schedule an appointment.
In your conversations:
What's a good time to meet?
Switching your business around to where you can work with anyone, anywhere and at any time, requires you to change the way you speak to your customers. You set the norm for communication with them. You control the meeting schedule. You set the standards for how your business will be conducted. Consider changing your communications to things like:
In your brochures and advertisements:
Visit our website to see our portfolio.
In your voice mail:
We'd be happy to provide you with more information at your convenience. Do you prefer phone or email?
In your conversations:
The best way to learn more about us is to visit our website to view our portfolio. If you need more information, submit your information on our fill-in-the-blank form.
Your customers will do as they are told - you just need to tell them your preferences. Changing your way of thinking will allow you to communicate in a much more effiecint way. And it will eventually allow you to deal with customers from anywhere in the world. |