Growing
Your Business
What
is the easiest way to increase your sales/profits? Increasing
your business boils down to three fundamentals.
Most
traditional photography studios have known for years that there
are three essential ways of growing your business:
1.
Create fresh ways of bringing new clients into your business.
2.
Increase the average dollar amount each customer spends.
3.
Increase the frequency with which you do business with each
customer.
If
you are building a strong photography business, this translates
into:
1.
Create new marketing techniques to bring in more people for
photography sessions.
2.
Increase the amount of product your client is purchasing from
you at each photo session. This may include packaging products
together to create larger sales.
3.
Increase the number of times each of your customers have a portrait
session. Creativity is king here. You must focus on creating
sessions that your clients want to be included.
Serving
small niche markets is easier to grow your business. Create
seasonal photo sessions that are limited items. Go beyond the
traditional Santa Clause and Easter bunny scenes. Instead think
of things that are unique and individual to you and your business.
Offer quality products and services that people can’t find anywhere
else, and they will create a bond that will last throughout
the years.
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