Every year I read dozens of books. And while I read a variety of different genres, business books tend to be one of the largest. As I was looking back over some of the books I’ve read this year, I decided to put together a small list of books that are perfect for finishing up 2011 with and getting ready to build a strong, successful business in 2012.
How To Market to People Not Like You
By Kelly McDonald
While most marketing gurus argue that you should develop a niched market and target them exclusively, this book will show you how to step outside that box and concentrate on core values rather than demographics. By looking at core values, you can find similar marketplaces in a variety of different places. If increasing your client base in 2012 is a top priority, this may be the book to help you think in different ways.
Enchantment: The Art of Changing Hearts, Minds and Actions
By Guy Kawasaki
I love how Kawasaki writes – story like format that is easy and fun to read. This is a quick read that will help you think of your business and your customers in new ways. Enchantment is the art of influence and persuasion, and how it transforms the relationships all around you. Understand how to change your goals through the use of enchantment and you will quickly get into the hearts and minds of people that could be your biggest fans.
Think: Straight Talk for Women to Stay Smart in a Dumbed Down World
By Lisa Bloom
While not technically a business book, this book is filled with information on why women are at the top of their game in education and career options, yet still struggle to get past the “looks” obsession. (Plus its a great read for the daughters in your life as well.) With today’s focus on celebrity media, plastic surgery and reality TV, the only way to move forward from here is to Think.
The Thank You Economy
By Gary Vaynerchuk
If you’ve noticed a change in the way people market their products and in the way they buy, you’re not alone. Today’s world is controlled by a new set of communication rules. If you don’t understand the way people now make decisions, you’ll never succeed at business. This book is a great way to help you start out 2012 in a new way. While it won’t give you a detailed plan for using social media, it will provide a blueprint to why its the only way to succeed in the future.
The Personal MBA
By Josh Kaufman
This book starts with business fundamentals and works forward from there. With a unique look at concepts and skills, its an easy way to pick up the facts you need to succeed and put them into place immediately. It’s a book filled with complex principles written in an easy to read format. Perfect for the person that doesn’t have an MBA, yet really wants to succeed in business.
By Hugh MacLeod
At first glance this may seem like a strange book to include in my Top Business Books list. It’s a book filled with cartoons. Yet look at its meaning and the message it delivers. This book is a manifesto on creativity, how to find it, and what to do with it to find success within your own small business. It’s a great book to pick up read one or two on a daily basis and really think about how to apply it to your own business model.
Real Time Marketing and PR
By David Meerman Scott
I’ve recommended his previous book, The New Rules of Marketing and PR before; in this follow up you’ll learn more practical steps to take your business into the future using online marketing strategies to your advantage. I love this book as it is filled with real world examples. Pick it up, open it up to any page, and you’ll learn something new you can directly apply to your business today.
If you’re looking at expanding your knowledge of operating a photography business, there are many options out there. While most are geared towards starting a business or becoming better at picture taking, here are a few that can help you understand and build a strong photography studio within the next few months.