5 Ways To Tell If Twitter Is Working For Your Photography Business

Social media sites come and go. And if you are like most photographers, you probably have your social favorites. Do you favor YouTube or Facebook? Pinterest or Twitter?

While Twitter is now one of the “old timers”, it can still be an effective tool to get the word out about your business. Here is how you can tell.

Crowdbooster

Crowdbooster is a social media analytics tool that offers suggestions and resources to help you improve your online presence. It provides you with a plan of action to show you how you can reach out to the influencers in your sphere, create content that resonates with your audience, and when to send content to be most effective. It can help you track long term engagement and how best to interact with your audience. And if you have multiple accounts, that’s okay. Crowdbooster can bring all of your Twitter accounts together with your Facebook Pages accounts, and give you one stop views of how your marketing is working.

TweetCharts

TweetCharts allow you to generate a customized report for anything you can search for on Twitter. Use words, phrases, usernames, URLs, or hashtags to check out everything related to your niche. This is a great tool to use as you are tracking your campaigns and marketing programs. Track to see how many times your Tweet is mentioned, or how many times it was retweeted. You can also track if your followers and retweeters are more male or more female – perfect for understanding who your audience is and who you should be promoting your business too.

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How wedding photographers can maximize on Twitter

A Guest Article By Andrew Funderburg

 

1. Your Target Audience The main people a wedding photographer will want to target on Twitter is other wedding industry vendors. Since it’s damn-near impossible to know which Twitter users are brides-to-be, target vendors. Use Twitter to know who is doing what. Offer help if you see someone starting a project. Some suggestions:

  • Magazine Editors
  • Wedding Planners
  • Gown Shops
  • Florists
  • Venues

You get the picture. Twitter is an AWESOME way to break the ice with new vendors and other industry professionals you have yet to meet. Then when you do finally get some face time, you’ll have some familiarity to start with.

2. Look for people who talk back OK, so now you’ve found vendors with Twitter accounts. How do you know if they’re worth pursuing? Look at their stream. If they send out plenty of @replies, then this is who you want to talk to. If on the other hand, their stream is just one-way announcements and links to their Web site, chances are you won’t get much out of them. (They haven’t figured out how to use Twitter yet!)

3. Reach Out Twitter is not an “if you build it, they will come” type medium. In fact, it’s the opposite. You have to REACH OUT to people. You do this on Twitter by first following the people you’re targeting and then replying to their tweets. They’ll follow back after awhile. You have to jump-start it.

4. Be Interesting This should be a no-brainer, but have something to say. If you’re not witty yourself, provide resources, tips and info. You also can have good taste in retweets. @PicSeshu is someone who does this very well and has become a great photography resource on Twitter. Keep in mind your target audience and provide relevant info.

5. Have Fun The simplest law of the social universe, if you’re having fun people will be attracted to you. People want to do business with and be around other positive, upbeat people.

There you have it. That’s how a wedding photographer can use Twitter for business.

 

8 Tips To Make You Better At Twitter

Want to take your photography business onto Twitter, and use it to bring in a ton of clients? We’ve been on Twitter for well over two years now, and we’ve learned:

  • What works for us might not necessarily work for you
  • There really isn’t a right or wrong way to Tweet

If that’s the case, how will you ever learn to use Twitter? How do you know if you should take Twitter on as one of your marketing techniques, and use it to promote your business?

And once you do take it on, whom should you follow? What strategy should you start out with? How often should you tweet? And so on. You’ll never be at a loss for questions related to Twitter. Yet that’s the beauty of it.

Because people don’t have a regiment in place, they don’t know what to expect. Your Twitter account is what you make of it. Here are 8 tips to make you better at Twitter, and get you started on the path to more clients.

1. Tweeting frequency
Not sure how often you should tweet? Its really up to you. The important thing is to have a schedule and stick with it. Maybe four tweets per day five days per week works for you. Or ten tweets all day long seven days per week. The key is regularity so people will begin to recognize you.

2. Non-tweeting times
What if you forget to tweet for a few days? What if you don’t want to tweet on weekends? What if you’re gone on vacation for a week – should you apologize for being away? Twitter isn’t an exact science, so be active when you can. While you should maintain somewhat regular patters, don’t worry about null times. Simply start in again. [Read more...]

Get Clients: How Photographers Are Using Facebook and Twitter

In early December 2009, I went out and asked photographers to contribute their best Facebook and Twitter tips and advice on how you can use these tools to help grow your photography business.

Over the course of the next couple of weeks, I accepted tips from photographers all over the world, and deeply enjoyed hearing how some of you are using these new tools to help grow your businesses. The questions were:Getting Clients How Photographers Are Using Facebook and Twitter

Question 1 – What’s the right way to use Twitter to promote your business?
Question 2 – What’s your best tip for getting followers on Twitter?
Question 3 – How do you manage your time on Twitter?

Question 4– What’s the right way to use Facebook to promote your business?
Question 5 – What’s your best tip for getting followers on Facebook?
Question 6 – How do you manage your time on Facebook?

My goal was twofold. First, I wanted to find out you are doing with social, and how its impacting your business. Second, I wanted to provide a resource for you as a photographer to grow your business using these top free technologies.

Using those two strategies as my guideline, I welcome you to dive into this downloadable document, learn new ideas and strategies along the way, and discover how you can make 2010 your best year yet using Facebook and Twitter to market your photography.

Feel free to share this PDF document with your friends and fellow photographers, link to it, or post it to your website or blog.  I invite you to use it and benefit from it.

Download Getting Clients with Facebook and Twitter [PDF]

Photographers On Twitter: How To Use It

Twitter has become a major phenomenon this past year. But with everyone singing the praises of Twitter, most photographers are still questioning how to use it, and if it really is beneficial to your business. One of my readers, Michael sent me this email over the weekend, and summed it up quite nicely:are you on twitter

“…I signed up for Facebook and Twitter this past summer. But I guess I just don’t get why I need to be there. I’ve written a few things, but it’s never brought me a client. Is all this stuff really important to my business?”

Let’s look at 5 ways to use Twitter to help grow your business.

1. Have a desire to connect.
Do you attend networking events regularly? Why do you do it? Networking events work because you meet people face to face, and connect with them on a personal level. You attend meeting after meeting to establish a relationship, show people your true value, and make people comfortable being around you. People do business with friends. The same goes for online as well. You have to be there and be committed to making connections. Many people are “lurkers” – they watch what others say and rarely participate. I’ve had many lurkers become clients after following me for many months.
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4 Ways To Be A Better Twitter User

Do you ever shut down your computer at the end of the week, and all of the sudden it hits you:

You haven’t kept up with your social sites for the week.twitter-logo

With less than 7 percent of all Twitter users using it on a regular basis, it can be a little frustrating knowing you have a tool ready to help grow your business, yet unsure of how to truly use it.

Just like blogging, Twitter takes work. But there are ways you can incorporate it into your photography business, and have it start working for you.

1. Set up an automated feed for your blog posts. Twitterfeed allows you to feed your blog posts into both Twitter and Facebook, and allows you to track your feeds for stats. [Read more...]

Photographers On Twitter – 80+ Photographers You Should Be Following

New to Twitter and not sure what to do or who to follow? Here’s a list of 80+ photographers on Twitter to help get you started.Photography Twitter Links

We went out with a recent question to our followers, asking what photographers they follow. Below is the list based on your responses. The first 19 listed below were the overwhelming responses we heard over and over again, and all had well over 2000 followers. While this isn’t meant to be a complete list of all photographers, this will give you a great place to start.

Have any additional suggestions? We welcome your additions below in our comments.

@photojojo – I love the Photojojo blog to find the unusual when it comes to photography stuff

@acmephoto – Adam Nollmeyer talks photography in a great way – I love his tweets

@photojack – Jack Hollingsworth has a ton of resources and ideas to share with you

@chasejarvis -Follow Chase through his daily iPhone photos

@jeremycowart – Check out Jeremy’s Twitter page – amazing images

@joemcnallyphoto – Joe is a long time photojournalist

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Can You Really Grow Your Photography Business With Twitter?

Is Twitter really a way you can grow your photography business? Or is it just a passing fad?

I’ve been on Twitter now for over a year, and I must say it’s my number one source for online growth. I find clients that way. I find traffic to my sites. I find new friends. I’ve found speaking opportunities. And I find a ton of resources every day.

I’ve even mentioned using Twitter on this blog before. (Wedding Photographers Can Fill Up Their Calendars With Twitter)

So today I thought I would show you a new angle to using Twitter.

If you’re active with Tweeting, meaning you post regularly to your Twitter account, you can move traffic anywhere you choose. On any given day, we use Twitter to share tips and information with our followers. And with several thousand followers, we have quite a bit of people to direct to different locations.

We usually share resources all over the web – not just to our blog or website. But as we were looking through our stats today, we noticed a huge spike – on the day we released a post about a new product we were offering.

twitter-stats

We talked. And people listened. And we drove a ton of new traffic to one page on our blog in a short period of time. And we also had a ton of people take action on that new product that day as well.

How you can really use Twitter
Twitter is very easy to use. Sign up. Put in your bio. Upload a photograph. And start tweeting.

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Wedding Photographers Can Fill Up Their Calendars With Twitter

Are you using Twitter to book more weddings?

Twitter is a micro-blogging tool that allows you to communicate with your followers in 140 characters or less. twitter

When you visit Twitter, you can sign up for your free account. Then you can start following people you have an interest in, and others will follow you. You can write notes to communicate with your followers, and keep tabs on what they are saying. When you have something to share or wish to connect, you can reply or send a direct message. If you reply (for example, @LoriOsterberg would connect to me) I would be able to see your message, along with all my followers.

I must admit Twitter has become an addiction for me. I watch my feed and communicate with others on a regular basis. Yes, it did take some time to get used to Twitter and to use it effectively. But I can see the power of it, and will continue to grow with it.

You may be asking “Is Twitter worth my time?” and “How can I use Twitter to help my business?” Let me show you one way.

twitter bio When you start your Twitter account, your profile is a bit different than other social sites. You don’t have the ability to create a profile with a ton of information. Instead, you want to use keywords in your bio; words that people will be using to search for people like you. In my bio, I use words that describe my expertise: photographer, author, trainer, online marketing strategist, coach. As people search for people with common interests, my specialties easily come up.

When you are creating your profile, put things in there that you want to be known for: wedding photographer, portrait photographer, maybe even list your city and state.

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