Looking for a way to bring in more family portraits to your photography business? It may be as easy as knocking on the doors of brand new home owners.
While the economy has been down globally for a while now, things change all the time. Even where you currently live, I’m willing to bet there are people moving to new homes all the time. They make an excellent target for a new family portrait. Here’s why.
A recent survey published in Deliver Magazine showed that:
- New homeowners purchase more products and service in the first 6 months after moving than an established resident spends in 2 years.
- The average new homeowner spends more than $9,000 on purchases within the first few months of a move.
- 50 percent of new homeowners purchase home decorations and accents.
- 35 percent of families plan to or will move into a new home after having their first child.
And if you think about it, it makes sense. If you are doing well enough to make a move into a new home – and anymore it also means you’re doing well if you can get a new mortgage, as the requirements are higher than ever – you probably have discretionary income to spend.
Why not target them for a family portrait?
Specific campaigns will always work better than generic. If you send out thousands of postcards around the holidays advertising portraits, you’re basing it all on zip codes. You may be reaching singles, married, married with children, grandparents, families with newborns, different ethnic groups, etc. Whatever you showcase, its probably not an exact match to the majority of the population. They are busy. And the majority end up in the trash. [Read more...]