The Best Photography Quotes Tumblr Has to Offer

Most of us are familiar with Tumblr, even though the website is popular particularly in the under 25 age demographic. But the perks and duties of being a well-anchored photographer include staying up to speed with social media, therefore most photographers are also at least a bit familiar with Tumblr even if they’re in their 30s and above. Well, during your Tumblr browsing, you may have noticed a trend which is both hugely popular among its users as it is very friendly to us photographers: the making and remaking of photography quotes, which end up being posted on other social media hubs (like Facebook, Instagram and Pinterest) afterwards.

No matter if you’re a fan of Tumblr or of this trend – which we admit can get a bit annoying, especially if your whole news feed gets over-crowded with lame messages stamped on cliché photos – you should see it as an opportunity. As a hobbyist photographer aspiring to break it into the pro league, the photography quotes trend can be a wonderful opportunity for you to promote your artwork. Just make a catchy image using one of your own photos, and then distribute it widely and hope it catches on, never forgetting to mention yourself in the credits somewhere. Don’t worry, even if the picture will be copied with no mention of its original source, the Google Images search algorithm will identify the source as you in no time, as long as you post the altered image on your blog first, before distributing it on social networks.

But to cut a long story short, here is a short list of the best photography quotes we found on Tumblr. You can use it as inspiration and, why not, you can also make the messages be quotes about photography and not just photography quotes, if you’d like. Don’t be afraid to play around: make the base black and white, use famous quotes by consecrated artists or writers or write your own message in your own voice.  It may sound like a cliché, but it’s true: as long as the message is heartfelt or witty or both, you’ll create the best photography quotes the internet has seen in a while. This is our list of 10 inspiring examples to get your mind started on it.

The nostalgic moment.

1

Nothing triggers an emotional response in people as fast as something which induces nostalgia. Whether it’s for one’s childhood, as in the example above, or for lost love or whatever, feeling nostalgic opens people up to the beauty of a photo-captured moment.

The powerful emotional message, set on an airy/dreamy or colorful background.

2

If the love or life quote is short, it’s even better, since it drives the point home faster.

The black and white background.

3

The same short and catchy emotional message can be written on a black-and-white background for a touch of class.

The poetic photo with a norm-defying message.

4

Few things are prettier than a colored powder flying through the air, and it makes the perfect background for an inspirational quote about being yourself or being different.

A nature scene meant to induce calm (or something else).

5

If the straight to the point quote is aimed at helping the viewer let go, no picture could be more appropriate for it than one of the sea.

The one with a pretty human presence.

6

A beautiful woman, even if she’s photographed from behind, can be the perfect background to strong inspirational messages or relationship advice quotes. Facebook is the best and most complete proof of this.

The arts and crafts featured in a photo.

7

Perhaps because everything tends to be so digitalized, internet users seem to be very moved when they see a picture of something which evokes hand work, if it’s framed and set in a beautiful way. Maybe it’s the yearning for real contact, maybe it’s the creative feel of it, it’s doesn’t matter. This kind of photo is yet again a very good background, especially for advice quotes. In this case, and the following images as well till the end of our list, it’s all not just photography quotes, but quotes about photography.

The simple background for a thought-stimulating message.

8

This great photography quote doesn’t really need much more than its own wit to stand out.

The vintage-style image.

9

Vintage inspired images are another crowd favorite it seems, and the photography quotes market caught up to it.

The handwriting.

10

A cute and funny way to deliver a quite is by simply writing it down in a pretty way and photographing it.

All in all, we hope you enjoyed our list of photography quotes from Tumblr and that you’ll maybe take some time to play around with your own photos, eventually. It may not seem like a very serious thing to do, but art often requires a break from seriousness. Have fun and unwind, you never know how popular your photography quotes can get.

Get More Exposure for Your Work: Curate a Themed Gallery

Struggling to make a name for yourself as a (relatively) young photographer is quite challenging, as we all know. One of the main challenges of this convoluted process is developing your own voice. In an age where visual information seems to prime and the old cliché about a picture being “worth a thousand words” seems truer than ever, this shouldn’t be too hard. Unfortunately, against this apparent set of good premises, there are so many other aspiring photographers out there, that things are often harder than they seem to the outside world. This increased competition is precisely why developing a unique voice as an entry level photographer is crucial in securing a spot on the photography market and in transitioning from an amateur to a pro.

1

In the effort to develop a more unique voice, you need to secure yourself a photography niche; but in order to make your work more known within the field, you are required to invest a different kind of efforts. While the first task requires more artistic vision, in addition to a good knowledge of what other photographers in the game are currently doing and what the main trends are, the second task of promoting your work has more to do with marketing strategies. Indeed, knowing how to bring the right people’s gaze upon your work can be the key difference between a success story and an ordinary one. Today we will give you a hint on how to promote your work better, besides using social media and such: why don’t you try to curate a themed gallery of photos somewhere?

Yes, it might sound like a huge plan and a costly one too, or at least too costly for an amateur photographer aspiring to go pro. Don’t worry, while it’s true that a professionally organized photo gallery can require quite an investment, no one is expecting you to host one of those. On the plus side, you might even have more appeal by adding an indie charm to yours precisely by not making it a traditional established kind of gallery. The underground air of the whole thing will work in your favor, especially if you’re a relatively young photographer with a fresh approach or a controversial theme.

As to how exactly would it help you gain more exposure if you were to curate a themed gallery, this is how it works. You think of the theme in your photographs that you like best, or which is the most interesting and fit for a whole story; in other words, something which would qualify to put you into a certain niche. After picking it, you select 4 or 5 photos of yours that best illustrate that vibe and think of how you could highlight them when you’ll curate a themed gallery to be built more or less around those picks. Next, you launch a call for contributions to all photographers who may be looking for ways to become more visible as well. The only condition will be respecting the theme (and not asking for money from you, obviously, but you should make it clear that this is a no-profit event).

The rest are just organizational details which may seem prohibitive at first, but after you manage to relax you’ll see that they’re not so impossible to work out. So what if you can’t afford to actually rent a place to curate a themed gallery in? Do it at your place or a friend’s house, if it’s big and cozy enough. Heck, do it in an abandoned factory or a cool underground venture, whatever. Just make sure to send invites to all the people in the business and especially to photography magazines which you’d like to see featuring your event. Good luck with everything and don’t fret with the preparations more than necessary.

3 Ways To Turn Your Story Into A Successful Photography Business

3 Ways To Turn Your Story Into A Successful Photography BusinessWhat makes you buy a product?

What makes you choose one company over another?

What makes you “attach” yourself to one person over another?

The story.

Think about the Olympics. Michael Phelps is a household name because they tell his story over and over again. In his third Olympic run, he beat the long time record of total medals held when he swam to his 19th win. We all rooted for him because we know his story, have watched him win time after time, and are right there with him as the announcers scream in excitement as he touches the side.

Think about a product you use. I’ve used a cleaner – Mr Clean Magic Eraser – for several years now thanks to a friend’s input. We had dinner one night and we got on the subject of cleaning. She broke out into this animated story about having marks on her wall. She had received a free sample of the Mr Clean Magic Eraser, and with just a few strokes, the surface was clean. So she moved on to other areas of her home with the same results. She put a new box at the top of her grocery list and started sharing her story with all of her friends. The story was enough for me. I’ve been a user ever since.

Now think about photography. Why would someone want to use you? Which of your customers loves you so much, they break out into an animated story whenever they are sitting and sharing their images with friends? Which of your clients is cheering for you when you do something beyond the scope of your business – you make headlines because of the work that you do?

If you don’t know your story, know one else will either. Which means now as you are building for the future, developing your own newsworthy story will ensure people connect with and stay with you for years into the future.

1. Find something others can care about.

Why did you go into business for yourself? Why did you start a photography business?

Those two questions can help you start building your own story.

Most people don’t go into photography for the money, or simply because they like toting a camera around with them 24/7. There is something else there that makes the journey worthwhile. That’s the thing that helps you develop your own story. That’s what you focus on. That’s where you find and develop a story others will care about too.

2. Use that story to build your business around.

Once you find your story, write about it and make it as succinct as possible. You should be able to give your story in a 30 minute elevator speech, as well as a 30 minute interview. You should know it inside and out, and be willing to give it at any time.

Nope, its not bragging. Many people have problems developing their own story because they feel like too much emphasis is being placed on themselves. Nothing is further from the truth. The story of you is important because that’s what gives people the “care” to want to do business with you. They need to have a reason to love who you are and share you with friends and family.

3. Work the story over and over again.

With your story in hand, you should share it everywhere. That’s what PR is for -  a reporter should be able to instantly see your value and want to spread the word about why you matter to your community. You should be able to write it online again and again. You should be able to incorporate it into all of your marketing materials – from your site to your brochures. Everything should link back to your story, giving prospects and clients an instant recognition of what you are all about.

If you message isn’t concise, you haven’t developed your story in a strong enough manner.

Ho Ho Ho – Santa May Be Delivering Extra Sales To You This Year

Wait. Isn’t it only September? Santa Claus in September?

Nope, the holidays aren’t sneaking up on you this year. But your potential for bringing in extra money for the holidays is. If you don’t start your planning now, you won’t be ready to take advantage of bringing in extra sales for the holidays.

Each year, many businesses do something special to give back to the community. From toy drives, to food donations, to community outreach projects, November and December are prime times to do something special for those that use your services. And with a little planning now, you can also gain a little recognition for it as well.

Have you ever noticed those human interest stories in your local newspaper about Christmas time promotions? Those stories weren’t planned overnight. Instead, companies approached media sources before the holidays begin and start planting the seeds for story ideas early.

And if you end up with a story in your local news early enough, it can have a big impact on your 2012 bottom line. Ready to get started?

1. Create a promotion

Keep in mind that a sale or a new service is not newsworthy unless it truly sets your business apart from the competition. What can you do a bit differently that adds to your community? Santa promotions are always great. But how about stepping it up a notch and offering a Victorian Santa in a beautiful classic scene for the children to have their portrait taken? Combine it with a toys for tots charity drive, or donate a portion of your sales to a local charity, and you’re one step closer to being newsworthy. You can also work together with other businesses for even more opportunity – how about a breakfast with Santa at a local hotel? Be creative. [Read more...]

8 DIY Publicity Tasks You Must Do Now

If you are in business for yourself, you must do every task necessary for your business. That includes everything from photographing your clients to taking out the trash. You don’t get to pick and choose what you want to do; instead everything is equally important when it comes to building a success business.

Which means every business owner must be a self promoter too – unless you have the ability to pay someone else to do it. If that’s not you, spreading the word is your task. Not to be confused with marketing, publicity gets others talking about you. And while many people think publicity comes with age – only the more established, more profitable companies need to worry about publicity – in fact its great to build your PR plan as early as possible.

Here are some ideas to help you develop a strong publicity program.

1. Choose what media outlets you would like to be featured in

What do you want out of your publicity? Are you trying to prove your expertise? Or are you trying to attract new clients? People look to articles in magazines as more authoritative than those that place ads. If you’re in an article, you must have something to say. Find a few sources where you would like to be featured and start gathering contact information. In order to pitch an article, you’ll need either a writer/reporter or the editor, depending on the size of the publication. Make sure you get contact information: names, email, addresses, web addresses. In many cases if you head online, you’ll find specific information for submitting ideas. I keep an excel file filled with this information, so its easy to create things and get them into the appropriate hands immediately.

2. Use resources like HARO

Want a great way to get to reporters looking for you? Try out a service like HARO – Help A Reporter Out. Sign up for their free service and you’ll be put on the mailing list in which you’ll receive emails three times a day listing opportunities. Follow up on the ones that you connect with and will bring you in potential exposure to your client base. While you can start with their free service – I’ve been using it for years – they also have pay models in which you can build profiles, filter your alert and even get a head start on responding. [Read more...]

5 Ways To Boost The Most Important Page On Your Site

What’s one of the most important pages on your website?

Your home page?

Your gallery section?

While they are all important in creating your overall brand, there is one page that stands out above the rest, and has the most impact in converting a complete stranger into a potential prospect. Yet its also one of the pages we think the least about, and throw up more as an afterthought.

It’s the About Us page.

Statistics continually show your About Us page is the second most trafficked page on your site. Yet if it’s just a few bullet points, a few sentences that give basic information about you, it’s also the number one page that is holding you back.

Your About Us page should be used to sell who you are and what you can do. And while that sounds easy in theory, statistics also show its one of the most difficult pages for people to write. There’s something about “tooting your own horn” that people simply find impossible. They consider it bragging. And therefore they write up a few sentences and leave it at that.

Having trouble writing up your own About Us page?
Maybe its time to let someone else do it for you.
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Adding The Pizzazz To Your About Us Page

1. Start with a story. Every business started with one late night idea that built up because of passion. Every photographer loved the art of photographing, and somewhere along the way decided to turn it into a business. People love to hear that story. They love to know what was “the moment” for you, and what persuaded you to take action and create the business you are in today.

2. Who else loves you? Over the years, you’ve accumulated awards and accolades. Now is the time to share them with the world. Whether it’s a degree in photography, finishing a week long seminar and training session in Italy, or a 1st place award from the county fair, that’s you starting point. That’s why you are doing what you do today. And someone else has appreciated what you do as well.

3. Say it with a photograph. I’m always amazed at the number of photographers who don’t like to have their personal image showcased on their websites. Why? Be creative with it. Showcase your personality. Create an image that you’ve always dreamed of creating with your clientele. And use it on your site, and throughout your social platforms.

4. Use different media tools. The great thing about the online world is you have a variety of tools available to you to enhance your look and feel. Use them all to showcase what you do. Animoto, YouTube, SlideShare, Photoshop and others offer you amazing tools to create a variety of ways to showcase your talents. Don’t be afraid to use this new technology to make them say “wow”. (example)

5. Ask for comments. Instead of telling people about you, ask your current customers what they think. Then use those in your About Us page as well. Chances are they can say it better, and your prospects will completely relate to what they have to say about who you are and what you offer.

Bottom Line: Online or off, the ultimate job of self-promotion comes down to us, the business owner. If you can’t toot your own horn and make yourself stand out from the competition, it’s that much harder to convince people to use you as their photographer. Its your time to shine. What’s holding you back?

Promote yourself with a new About Us page today >>

3 Tips For Getting Your Photography Studio In The News

News is changing. When was the last time you actually picked up a hard copy newspaper? And statistics show the younger you are, the less chance of that actually occurring.

Just because the method for getting the news is changing doesn’t mean the necessity for news events is changing. In fact “news” articles are needed more than ever. We no longer have one newspaper for one community. There are dozens of tools and resources that write up and look for news related content on a daily basis.

Yet if I were to ask you what you are doing to attract the attention of editors and writers for these sources, I bet your answer would be “Ummm…”

Let’s break it down, and look at ways you can start growing your business by using publicity, and find resources that will make your job even easier.

1. Know your budget.

Don’t you hate it when the first question out of a potential customer’s mouth is “How much for an 8×10?” Yet that same question is relevant in every industry.

Before you move forward and look for resources in the public relations industry, you have to know your budget. Can you afford to hire a publicity firm? Can you hire people to write press releases for you? How about hiring a virtual assistant to send things to editors and writers on a regular basis – and to keep you on track every month?

The only way to determine how much work you can have done for you is to determine how much you can spend.

You can also talk with more than one person in the industry, and get a better feeling for what is possible. Just because you can’t afford it now doesn’t mean you won’t be able to in the future. Learn what things are, discover the lingo within the industry, and research costs. Then put together a plan of things to do over the coming months.

When you are researching ideas, look for: [Read more...]

The Perfect Press Release For Photographers

If you are new to owning your own business, you may not have discovered the magic of press releases yet.

Every single day, media outlets around the globe are in search of news. And because news shows seem to be increasing at a significant rate, they need that much more content to fill in the time slots.

While you probably won’t get top billing on a top broadcast, there are still many other ways to gain a little exposure for your business. A 30 second mention on a morning show, or a quarter page article in the living section of your local paper can bring in a ton of business.

But before you get excited about possibilities, you have to master the creation of the perfect press release first.

How To Write Your Press Release

In general, your press release (media release) should include:

  • Your business name
  • Your contact information
  • The date
  • An attention grabbing headline
  • Your news story outlined in short paragraphs, with the most interesting up front
  • Background information about you and your company

Your press release should be about one page in length, and should summarize the overall story you are pitching to media sources. Why should the media care about what you do? You can’t go with the simple or the boring here; journalists are looking for exciting, human interest stories that will be of interest to their readers or viewers.

Journalists receive dozens of press releases a day, and as you might guess, most of them end up in the trash. Their time is short, and they are looking for something to stand out above the rest, and motivate them to take the next step. So with that in mind, frame your story around something that you would find interesting.

A new photography business starting up isn’t interesting. But a new photography business who’s main client is a local rising rock band, and the photographer has followed them to several concerts creating the perfect look for their promotional pieces may be a great human interest story.

You have to put a twist on things, and get the journalist to care about what you do, and to get them to think their readers/viewers will care about it too.

As you are writing the release, write in simple language. Read the paper, magazine, or watch the show you are pitching to. Match your release to the language they use. For instance, a business journal is going to use different language than a local, hometown paper. Give them what they use. To help you write, remember to include:

[Read more...]

Is It Social Networking, Or Is It Publicity?

Look up the word publicity and you’ll find:

Information that concerns a person, group, event, or product and that is disseminated through various media to attract public notice.

As a small business owner, you may not think of your business as newsworthy – could you really get an article front page of the New York Times? Yet there is so much more you can do to attract attention.

Publicity is about expanding your marketability beyond what you can do for yourself. It’s about getting others to talk about you, or to showcase what you are doing to a new audience. It doesn’t have to be millions of people, as would be the case with the New York Times. It could be a few thousand people with an influential blog in your community.

When people think “publicity”, they tend to think of traditional media sources: newspapers, television and radio. But with today’s wide array of tools, it can be so much more: [Read more...]

What Can You Do That The Big Photo Chains Can’t?

One of the biggest reasons a small business can succeed when a large corporation can’t is its ability to act fast, and give customers exactly what they want when they want it.

The newest Office Depot commercial showcases this well. When a new chain hair salon moves in across the street from a small barbershop, and offers a $6 haircut, the small business owner doesn’t get worried, he adjusts his marketing. With a simple sign, “We fix $6 haircuts” he soon puts the chain hair salon out of business.

Unrealistic? Maybe. But the concept is a great one to learn for your own business.

If you’ve never had your portrait taken at a chain location, I would highly suggest heading out and living the experience. Bring in a coupon from the newspaper or your mailbox, and head in for the experience. Don’t go during off hours, head in during peak time, like Saturday afternoon. Take mental notes along the way of how you do things differently, how you can improve in certain areas, and how you can market yourself to overcome the experiences at this chain location.
[Read more...]