Photographers love graphics. And when it comes to your website, your images should be the central theme. However, people come to your site over and over again to see what’s new. If you had the “design it and leave it” mentality when you originally put your website online, you’re missing some very crucial pieces to the online world.
While all websites are not created equal – just like all business niches are not created equal – there are some design rules that flow from industry to industry. Are you breaking any of these rules?
Mistake #1: No Action, No Changes
Why do you visit a site over and over again? It’s because when you visit, you find something new.
Why don’t photographers use that same concept on their own sites? Photographers prefer to create a dynamic site with bells and whistles and images that rotate round and round. The problem is when you head to a site like this, it takes seconds for the images to load and the “show to begin”. Once it does – once a person has been to the site – they’ve seen it all before. Why return? People want new. They want action. They want a reason to return.
With a site that offers a lot of different options – from content, to news stories, to new images, to extras like video content – there’s a reason to come back and check things out. When you predominantly place things on the home page and change them out regularly, people will happily come back to see what you have been up to. [Read more...]