The key to a great business is having great clients. Here are some simple rules to ensure that your customers love you and want to use you again and again. And again.
Do find your competitive edge.
What makes you special? What makes you unique? Its not just your passion or your love for the business. It has to be your approach to photography and the way you run your business. Find that one unique thing that sets you apart and use it to bring in a ton of clients.
Don’t badmouth your competition.
You probably have one or two competitors who you think very little of. They run their business completely against your ethics and you know “dirty little secrets” about them that makes you have anything but trust. Don’t tell. As much as you know about them, its important to turn the other way and simply ignore. The clients that are best suited for you will quickly figure that out for themselves if they visit that business. Just stay true to your word and do the best you can do.
Do find ways to build relationships.
The most difficult way to build a business is to focus on bringing in new client after new client. If they’ve never heard of you when they begin their search, it will take time to educate them on who you are. Instead, keep your existing clients happy, and they will refer you to all of their friends and family.
Don’t sell, sell sell.
Your job isn’t to sell what you do. Instead its all about building strong relationship with pillars of the community. If everyone is talking about you, everyone will have to use your services. Avoid the temptation online and off to spread your message as “would you like to buy from me?” They will find you when they are ready. [Read more…]