Starting a Photography Business: Practical Ideas

 

Dear readers, starting a photography business today is no piece of cake. But we are here to share experiences, ideas and successful tricks. As we have already discussed the basic steps you need to consider when starting your business, we want to bring forward practical ideas on how to enhance your chances on the market. As you have all experimented, photography is both an amazing field of practice and a tough business. So, let’s have a look at some aspects that can contribute to your success. These are really small things, but you will be surprised how well they can work for you if taken into account.

Your Photography Business Name

We all know how choosing the ‘perfect’ photography business name can be maddening. That is why, we thought about a few solutions for you.

  • Use Your Own Name

Maybe you think using your name for your business is a dull idea. We don’t say it’s not, but you cannot be wrong by doing so. This is what famous photographers do, isn’t it? You can use your nickname or associate your name with funny words to make it more interesting.

  • Check Successful Photography Business Names

Don’t hesitate to learn from other professionals. This does not mean you can copy company names!

  • Brave Enough to Step Out of the Ordinary?

Wonder how to create a crazy, innovative and unforgettable name for your photography business? Use catchy phrases related to photography like ‘pin me up!’, ‘say cheese!’, ‘just shoot me!’.

Photography Business Cards – a Must

Business cards are a must in our industry. Not only they are a cheap means to promote your photography business, but they are also a chance to promote yourself. We have already mentioned how important these little things are for your image when we’ve touched on how to boost your business performance.

Here are some tips to consider when you design your photography business cards:

  • Create a logo or a special ‘something’ that best represents your business idea.
  • Use one of your best shots.
  • Mention the photographic niche you are specialized in: portrait photography, wedding photography etc.
  • Keep them handy everywhere you go.
  • Give your photography business card to fellow professionals, clients and people who ask for them.
  • Prospect appropriate situations to hand out business cards such as: trainings, meetings, non-commercial and social events.

 

nice photography business card

© Jessica Ames Photography Business Card

Special tricks:

  • Hand-write something on the card you give, maybe a secondary email address, phone number or mailing address. This conveys to your card not only a personal touch, but also a greater visibility.
  • If you have a few favorite places you enjoy having your coffee, working, or grab something to eat, leave your business card when you pay and write something like: Thank You!, ‘Nice Place’, or ‘Nice Service’.

Flyers, flyers everywhere

Photography business flyers allow you to make your name, logo and details more visible than a business card. Of course, they belong to different contexts.  If business cards are to be as concise as possible, yet creative, flyers should contain more information about your business.

Wonder where and how to make some? Your photography business flyers can be done by yourself, or ordered and printed by someone else (someone who provides professional printing services).

How to enhance their effectiveness:

  • Think about essential content by answering to the following questions: who?, what?, where?, how much?.
  • Don’t be afraid to stand out from the crowd: bring something new, write something different.
  • Target your audience.
  • Add a short message about the kind of services you provide.
  • Provide an idea about your style either in words or visually.
  • Make flyers for different occasions or photography sectors: Wedding Photography, News Photography, Sport Events Photography and so on.
  • Highlight promotional aspects. Maybe your clients can benefit from some discounts or specials.
  • Don’t forget to leave your contact details.
  • Add your social media page names as well so people can reach out to online as well. Flyers, as well as business card are excellent networking tools.
  • Ask people who have viewed your shots to share their feelings in a few lines and include some of their thought in your flyer.

Starting a photography business is not just about money, plans and advertising. It is about the promise and reality of providing excellent services and experiences. ‘What makes you a good photographer?’ should be the first and last question to ask yourself when building a photography business.

Image Sources: 1

How to Boost Your Photography Business: Top 5 Resources

Do you want to improve your marketing skills and boost your photography business? Here are just a few amazingly cheap resources you can benefit of to enhance your business performance.

Top 5 Resources to Boost Your Business Performance

We often associate marketing resources with complicated strategies and methods that can be developed and applied only by specialists who have a thorough knowledge in the field. There’s nothing more false, especially when it comes to individuals who build up a business driven by passion and determination.

Vintage Camera

Yes, we know you are the artist and your customer service skills might be limited to interacting with clients during photo sessions. But you will be amazed on how many low cost marketing strategies you can implement yourself. What you need to do:

1.      Get Expert Advice

Starting a photography business or a business of any kind is not so difficult as compared to building a great reputation. If you consider starting one or just improving your visibility and performance on the market, the easiest way to gain more skills is by asking for help.

In the US there are many nonprofit organizations dedicated to help you create a business plan or provide you with useful and innovative business ideas. All you need to do is search for one in your local area and give it a try. It is free, it is accessible and it might be very efficient.

The best resources you can access, though, are your fellow experienced photographers. Nothing beats practice. So, try to connect with local established photographers who can show you the tricks of running a successful business.

2.      Participate in Workshops

Another great and interactive resource is participating in workshops. You can sign up for workshops on general marketing topics, but let’s face it, they might be boring and bring more specialized information than you actually need.

What I would recommend is finding as many workshops and seminars led by professional photographers. These are essential for photographers in their first years of business as other professionals can share not only their knowledge and skills in the field, but also their marketing experience. Learn how to grow your business from experienced photographers. 

Keeping in touch with your professional community it is essential not only to get inspiration, but especially to keep yourself updated with everything moving in the industry.

3.      Attend Photographic Events

Attending photographic events is not a waste of time. It is called networking and it is a clever way to promote your services. It might be actually the perfect occasion to observe how things are done from the advertising point of view, and a great opportunity to make yourself known both by potential clients and partners.

If you haven’t already created a set of business cards, it is time to get some. Not only they make you look more professional, but they can also transmit much about you. ‘Don’t judge a book by its cover’ is a phrase which does not apply at this point in your business development. Your cards should be as creative and promising as the services you provide. Be inventive and experiment with different formats for different occasions and audiences.

4.      Try E-learning

In this electronic age, learning is no longer just about registering to a school or university. There are numberless resources you can find online, from e-books to guides and courses, at the end of a click.

If you can teach yourself photography, you can learn anything about running your business just by, I dare say, googling it. 

5.      Invest in Technology

When I say technology, I refer not only to professional equipment and applications designed to help you provide top quality services, but also to resources created to ease advertising your business.

Online advertising is part of what I see as marketing resources worth investing in. This is a form of using the internet to deliver promotional messages to your clients.  There are many options you can choose. The most popular are email marketing, social media marketing and display marketing.

 It might sound complicated, but it is really efficient and in the long run it might prove the best resource when it comes to marketing your photography business as it allows you to be creative and close to your targeted-clients.   


Don’t get caught in too many plans, ideas and resources, but be consistent when you find the right path. Promoting your photography business should be at least half as exciting as taking shots. Experiment, improvise, try as many things as possible and learn from mistakes.

And don’t forget to have some fun on the way to success.  

Image Source: 1

Create a Compelling Digital Ad with Photography

Creating a digital ad today can be tough because there are so many ads that constantly bombard people while they surf the internet and while they’re in public. Your ad needs to rise above the competition and stand out in order to get noticed by people who are too busy to pay attention to most things for more than a second. Otherwise, you’ll be investing your hard-earned money in digital signage that simply doesn’t work.

One of the most effective ways to really grab people’s attention with your advertising is by incorporating stunning photography into your digital ads.

Hire a Professional Photographer for Original Images

Digital Ad

If you know what you want your digital ad to look like, you can envision what type of photography you want to include in its design. You should know what style of photography you want, as well as what images, in particular, you want. Once you have these specifications in place, hire a local photographer who can bring your ideas to life.

Hiring a professional photographer to get you brand new images will ensure that you’re only using original, eye-catching images that people have never seen before. Rather than resorting to using stock images that may be seen in other publications, ads, etc., you will have something fresh that will definitely make an impact and make your ad memorable.

Use Instagram Style Photos

It turns out that Instagram style photos that are taken out of the studio and without a lot of special editing effects, can be more eye-catching than other ads. So if you can’t afford to hire a professional photographer at this time, consider using an Instagram photo instead.

The great thing about using Instagram photos in your digital ads is the fact that they are really affordable, they’re natural and “organic” in appearance, and you can experiment with a variety of different images without breaking the bank. You can even create a series of related ads, each displaying a different Instagram photo, so that people will recognise a theme and remember your brand more easily.

Display Your Products Perfectly

Another great way to use photography in your digital ads is to perfectly display your products. Put them front-and-centre, with loads of detail, on a background that is colourful, natural, or white, so people will be able to see what makes your items better than others on the market.

Again, when it comes to getting great product photos, it’s best to hire a professional photographer with the equipment necessary to capture the smallest details, though you can opt to go with an Instagram style of photography instead to show your products in use.

Finally, if you are having trouble putting your digital ad together, hire an expert company, such as Videonations, that can get the job done for you in a short amount of time. This is the best way to ensure your ad will turn out exactly as you envisioned it, especially if your current staff is unable to meet your expectations.

Visual Storytelling Tips & Tools for Creative Photographers

Visual storytelling is, as the name suggests, a narration done through visual means. It is one of the most powerful communication methods available in the world today. Today, we’re going to discover the sheer force of visual storytelling, how photographers can use it and we’re also going to share a few tips and tricks with you on how to create a great visual story through your photographs.

Visual Storytelling and Its Power

We’ve all heard the saying a picture is worth a thousand words, right? Well, it’s true! Content might be the king, but a powerful photo will override a thousand words in a matter of seconds. In today’s society, people are always looking for access to quick information and we’re all very blessed that we can have access to it. If you want to create a visual story, then showing, instead of telling will help your story.

Child with toy bear cub

Promotion is the Key

Creating a good, even great visual story doesn’t guarantee its success. The thing that does guarantee success is promotion. Your online presence, as a visual storyteller and a photograph, needs to be strong. You need to promote your story or stories and ever social media website known to man. This means quite a lot of work and time, but without this promotion, your work will remain unknown to the masses.

Use Facebook, Twitter and Pinterest first and foremost. These three are the backbone of social media. Be active, be social and be present.

Caption Your Images

Even though an image is worth a thousand words, adding a caption to your images will help people put a name and story to your visual story. Try to keep it as brief as possible, you don’t want to bore people or to take attention away from the photograph. You should know that captions are easy to read and remember and should really capture the gist of what your photograph is saying.

3 Tools for Visual Storytelling

  1. Defrozo – when it comes to creating visual stories, Defrozo is THE tool to use. It is an awesome online workspace that enables photographers to manage their business and workflow online. Log in and you’re ready to create a free photography website to tell your visual stories.
  2. Storify – is a free tool to help photographers create their visual story and share it with the world. As Storify says on their home page, today, everyone’s a reporter and social media can make anyone source as events unfold.
  3. Magistro – is another free tool for creating video stories. Using snapshots, music and videos, you can make your visual story in a matter of minutes and promote it however you please.

5 Rules for Visual Storytelling

1. Know the Story You Want to Tell Before Taking the Photographs for It

If you have something in mind that you want to put into photographs, then it better be clear. Before you start creating the story with your photographs, you should know exactly what it is that you want to evoke. Having a clear picture of what you want to share with the world will make sharing and creating the story much easier.

2. Fact or Fiction?

Visual stories are usually facts, not fiction. As soon as you, the photographer, starts directing people on how to act in front of a camera, your visual story has become fiction. Try to be much a journalist as you can, try to present facts, which is why you need to include some factual details in your visual story for credibility.

3. Assumptions the Viewers Male Have to Be True

Because you’re presenting something that is fact, not fiction, all reasonable assumptions that your viewers are making have to be true. For example, we see a picture of a person crying, and we assume that the person was sad, not that they were acting and the crying fake.

4. Visual Storytelling Means Images, not one Image

Try to capture as many images as you can about the subject you’re trying to make a visual story about. You’ll have a much easier time to select the good ones!

5. Edit Like There’s No Tomorrow

Editing and sifting through your photos is hard. All the photos are your babies, but you need to pare away everything that’s not vital to telling your visual story. Be brave!

Image Source: depositphotos.com

The Best Photography Quotes Tumblr Has to Offer

Most of us are familiar with Tumblr, even though the website is popular particularly in the under 25 age demographic. But the perks and duties of being a well-anchored photographer include staying up to speed with social media, therefore most photographers are also at least a bit familiar with Tumblr even if they’re in their 30s and above. Well, during your Tumblr browsing, you may have noticed a trend which is both hugely popular among its users as it is very friendly to us photographers: the making and remaking of photography quotes, which end up being posted on other social media hubs (like Facebook, Instagram and Pinterest) afterwards.

No matter if you’re a fan of Tumblr or of this trend – which we admit can get a bit annoying, especially if your whole news feed gets over-crowded with lame messages stamped on cliché photos – you should see it as an opportunity. As a hobbyist photographer aspiring to break it into the pro league, the photography quotes trend can be a wonderful opportunity for you to promote your artwork. Just make a catchy image using one of your own photos, and then distribute it widely and hope it catches on, never forgetting to mention yourself in the credits somewhere. Don’t worry, even if the picture will be copied with no mention of its original source, the Google Images search algorithm will identify the source as you in no time, as long as you post the altered image on your blog first, before distributing it on social networks.

But to cut a long story short, here is a short list of the best photography quotes we found on Tumblr. You can use it as inspiration and, why not, you can also make the messages be quotes about photography and not just photography quotes, if you’d like. Don’t be afraid to play around: make the base black and white, use famous quotes by consecrated artists or writers or write your own message in your own voice.  It may sound like a cliché, but it’s true: as long as the message is heartfelt or witty or both, you’ll create the best photography quotes the internet has seen in a while. This is our list of 10 inspiring examples to get your mind started on it.

The nostalgic moment.

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Nothing triggers an emotional response in people as fast as something which induces nostalgia. Whether it’s for one’s childhood, as in the example above, or for lost love or whatever, feeling nostalgic opens people up to the beauty of a photo-captured moment.

The powerful emotional message, set on an airy/dreamy or colorful background.

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If the love or life quote is short, it’s even better, since it drives the point home faster.

The black and white background.

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The same short and catchy emotional message can be written on a black-and-white background for a touch of class.

The poetic photo with a norm-defying message.

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Few things are prettier than a colored powder flying through the air, and it makes the perfect background for an inspirational quote about being yourself or being different.

A nature scene meant to induce calm (or something else).

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If the straight to the point quote is aimed at helping the viewer let go, no picture could be more appropriate for it than one of the sea.

The one with a pretty human presence.

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A beautiful woman, even if she’s photographed from behind, can be the perfect background to strong inspirational messages or relationship advice quotes. Facebook is the best and most complete proof of this.

The arts and crafts featured in a photo.

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Perhaps because everything tends to be so digitalized, internet users seem to be very moved when they see a picture of something which evokes hand work, if it’s framed and set in a beautiful way. Maybe it’s the yearning for real contact, maybe it’s the creative feel of it, it’s doesn’t matter. This kind of photo is yet again a very good background, especially for advice quotes. In this case, and the following images as well till the end of our list, it’s all not just photography quotes, but quotes about photography.

The simple background for a thought-stimulating message.

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This great photography quote doesn’t really need much more than its own wit to stand out.

The vintage-style image.

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Vintage inspired images are another crowd favorite it seems, and the photography quotes market caught up to it.

The handwriting.

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A cute and funny way to deliver a quite is by simply writing it down in a pretty way and photographing it.

All in all, we hope you enjoyed our list of photography quotes from Tumblr and that you’ll maybe take some time to play around with your own photos, eventually. It may not seem like a very serious thing to do, but art often requires a break from seriousness. Have fun and unwind, you never know how popular your photography quotes can get.

The Quick & Dirty Guide to Wedding Photography Business Branding

We’ve written about branding at length before, with talk on finding your own niche and sticking to it, as well as several other techniques to help you stand out on today’s complex photography market. Today, however, we’re going to make everything simple and clear for your convenience, with a quick and dirty guide to wedding photography business branding. We’ll be covering all the basics, from getting your reputation off the ground, to putting it to work for you – all outlined in some simple, easy-to-follow steps. Oh, and good luck!

The definitive guide to wedding photography business branding: Newbie edition

1. Making a name and a living at the same time

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Back in the day, when print photography was much more important than it is today, in the digital era, photographers would make a name for themselves by getting gallery exposure, followed up with editorial work. Far be it from us, in our guide to wedding photography business branding, to dissuade you from garnering exposure via exhibitions. But, since they’re less likely to draw lucrative clients today than two or three decades ago, you’d be better advised to get some exposure online first, via curated websites. Promote any exposure you can get on your own social media channels and watch as the work rolls in.

2. Don’t underestimate stock photography

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As many a seasoned photog will tell you, stock photography doesn’t sell nearly as well as it used to, nowadays. However, if you manage to get a bit of reputation off the ground, you might be surprised to learn that stock will provide a welcome stream of steady income. The trick to making this work often entails taking up several assignments at once – the pay isn’t big, but it’s dependable, when you do strike a lucrative stock photography contract.

3. Have the best possible online presence

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In between running and maintaining a blog, several social media accounts (Pinterest, Facebook, Twitter, and Instagram are nearly compulsory) and setting up a professional website, you might even want to look into hiring an assistant to handle the workload for you. At the same time, even if you do choose to go down this route, it’s important to maintain a personal approach to your online presence. In other words, don’t make your fans and followers feel like they’re been talked at by a company, but by a genuine human being.

4. Consider hiring an editor

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What’s all this talk about hiring someone else do the work for you?, you may ask. After all, the best way to take care of business is to do it yourself, right? Most of the time, yes – but not all the time. If, for instance, editing your work is not your strong suit (which, incidentally, is something that a lot of photographers struggle with), you should definitely think about hiring someone to edit the photos for you. After all, your end goal is to put your best foot forward, as it were, and make sure that the images that get out there with your name on them are the best possible ones.

5. Work on as many projects as possible

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We’ve mentioned this before, in connection with stock photography, but it’s a good rule of thumb to go by, no matter the type of assignment. From shooting weddings pure and simple, to taking on editorial assignments, it’s a good idea to put out as much work as you can. You will thus expand your scope, grow your business, showcase your skill, and make sure you get your name out there, on as many people’s radars as possible. And that can’t be a bad idea, right?

5 Online Photography Portfolio Mistakes to Avoid

Curious to know if you’re at fault for one of these common online photography portfolio mistakes? Read on – about loading time, the importance of contact information, the vital presence of passion, and plenty more errors that many otherwise skilled and professional photographers can succumb to. Bear them in mind, when you work on articulating a coherent online presence and business is sure to freely flow in.

Your contact info is not crystal clear

Let’s not beat around the bush about this one – one of the most frequently encountered online photography portfolio mistakes. If your contact information is not literally plastered on each and every single page of your website, portfolio included, then you’re definitely doing something wrong. Think about it: how else are you supposed to attract new business, if your potential clients don’t know how they could reach you? And, no, putting your contact information up on the first page is often not enough since, contrary to what you may think, most visitors to your website don’t start their visit with the main page.

You’re all business and no fun

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We get it: your job is photographing weddings. Or commercial products. Or architecture. But do you actually like what you shoot? Are you passionate about your job, your subjects, and the stories you convey visually? Another one of those dreaded online photography portfolio mistakes that we often run into is that photographers all too often focus on coming across as professional and don’t manage to convince us, their audience, that they’re actually passionate about what they shoot – be it weddings, clothes, or luncheon meats.

You don’t know your audience

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Be honest to yourself: in the day and age of SEO and Google Analytics supremacy, even your grandma would probably be able to take one look at the traffic data your website provides and understand the audience’s profile and needs. Your online photography portfolio needs to speak to actual people. What kind of monitor are they likely to have? What’s their age? Where do they live? What pages do they interact with and how? Are they more likely to browse your site off a PC or a mobile device, like a laptop, tablet, or smartphone? You need to know all these things and make sure your website design responds to them.

You avoid words

Yes, your main occupation is working with images – but you need to remember that one of the biggest online photography portfolio mistakes is to not include any words whatsoever on your page. On the Internet, words are your friend. Not only do they help with SEO, but they also enable you, the artist, to tell a more complete story. If your work ends up featured in a magazine or on a website, chances are your words are going to follow it there. And, most importantly, your potential clients will get a better shot at understanding how you work and what drives you.

The loading time is through the roof

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The one biggest pet peeve, for people who browse photo-heavy websites is a long loading time. A recent buyer survey from Photo Shelter has revealed that absolutely no one likes to be kept waiting around, until the pictures on a website have finished loading. We’re talking load times that need to be far lower than even one second. Otherwise, your visitors are going to perceive a break in the pace at which they’re used to browsing – and simply head elsewhere. There are plenty of website optimization tricks to help speed up loading time, including pre-loading a part of the images, as visitors browse, and so on. Don’t let such a seemingly small issue drag the quality of your whole website down.

5 Tips on Building the Best Photo Portfolio Website

Say what you will, but building the best photo portfolio website is still important, even in 2014 – the day and age of social media, mobile apps and all other great digital trends. Why does a good website still matter? The answer is simple enough and has a lot to do with one of the most basic principles in marketing: a website for your photo brand is the most comprehensive way for a potential client to sample your work and decide whether or not they want to hire you. They’ll be basing their decision on what they see there to a great extent, so it pays off to know how to best represent your brand and showcase your work. That being said, here are five efficient tips on how to build the best photo portfolio website for yourself.

#1 Getting praise for website design? Think again

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There’s nothing inherently wrong with having a website design that gets a lot of compliments… if you’re a website designer. But you’re not; you’re a wedding photographer and that’s what your site should convey. Forget complex Flash animations and other artifices. Keep it simple and clean, let the photos speak for themselves, keep the number of buttons at a bare minimum, and, if possible, even add an option that conceals them when they’re not being used. K-I-S-S, as they say, and you’ll be on your way to building the best photo portfolio website possible.

#2 Reconsider your views on image theft

This point might turn out controversial, but it bears mentioning. As you may or may not have noticed, more and more photographers with a strong online presence choose to put their images up at full-screen size on their website. They’re also keeping the area of the picture that’s taken up by the watermark at a bare minimum (as do major image repositories such as Getty Images). Of course, you want to protect your images from being stolen, but you also want to see them featured, shared, and admired. It’s easy to protect your full-size images from being downloaded with a right-click blocker, for instance; similarly, too big a watermark might deter your visitors from actually looking at the pictures.

#3 It’s a website, not a brain puzzle

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Another sure-fire way to create the best photo portfolio website you can is to make sure it’s efficient, in terms of user-friendliness. Keep your number of featured categories at a bare minimum, too. Don’t get too creative with naming them, or the labels, tags, categories, and menu buttons you’re using. It might seem fun at first, but you also risk alienating visitors. It should be simple to get to see the pictures – and this involves a choice of wording that your viewers will understand and that is also typical of your niche.

#4 Go mobile

This is 2014 – everyone and their grandmother is browsing the web off a smartphone, tablet, or another type of mobile device. These devices have smaller screens and they also react differently to usage patterns. As such, make sure you’re investing into the development of a mobile, responsive design version for your website. The best photo portfolio website you can build is definitely not one that looks the same on a computer screen as it does on an iPhone.

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#5 You are your own worst editor

It may sound harsh and it could even be too much to stomach for some photographers, but the truth is that you’re better off hiring an editor, when trying to build a website. They will do a far better job than you at selecting the pictures in the first place, since they’re not as emotionally attached to them as you are. And, as they say, a photographer’s portfolio is only as good as the worst picture in it.

5 Cute Photo Album Ideas

When trying to set up a photography business, one of the key aspects which gain most of your attention is, of course, your technique and equipment. There’s almost no end to the constant strive to improve your skills, learn more about how to use various tricks to obtain stunning effects, and to the desire to invest in the next best thing as far as equipment is concerned. This is all very well, but maybe you should spend a little more time considering the experience your clients have after working with you. This isn’t just about the so-called bedside manner, or making your subjects feel comfortable during the shoot, but it should also be about the mementos they’re left with. Of course, they’ll all order digital photos and a few large portraits, but not all of them will think about photo albums. Maybe it’s time to consider surprising your large-order customers with a custom made photo album featuring their best shots. Since there will be some clients who’ll think about it themselves and order one, having the skill to create beautiful photo albums will help you even more. Here are our top 5 suggestions.

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1. Center the photo album pages around themes and sub-themes

Even if the album is basically one big splurge of photos from a certain event or photo shoot, you can still organize them by the feeling they give you. Pair 2 or 3 photos per page either by what people are doing in them, either by seeking to create a funny effect by matching them together. Such a funny effect could be, for example, someone making a sad face, then a photo of another person appearing, and then another of the first person looking all bright and cheerful. You get the idea – just play around with the photos in order to create a funny and delightful walk down memory lane for the people who will receive it.

2. Handwrite labels for each photo, page, and cover

Handwritten labels look way better than printed ones, and an album without labels on its cover and pages looks like it’s missing something. Fill in the labels on the cover or inner covers yourself, and let the recipients fill out the rest of the labels from underneath the photos. They’ll surely appreciate the opportunity to caption it with funny or witty or simply emotionally significant things, and grow fonder of the album you compiled with each passing year.

3. Personalize the photo album with fabric and little insertions

You can get most of the props you can apply over a photo album in any large general store. You can start experimenting with decorations by gluing a large piece of fabric over the main cover, and cutting out a piece of its center so you can still feature a photo on it. Careful at how neatly you tuck in the pages so that the fabric can’t easily be torn off afterwards. Feel free to add all sorts of creative insertions on it afterwards, according to the theme you want to highlight.

4. Take it even further with metallic monograms

If you think you’d be willing to take the personalization even further for a couple of special customers, you could consider decorating the photo album with metallic monograms on the cover, or even on each page. The technique is pretty much a classic and won’t actually require that much skill, but it will look impressive to your more sober clients.

5. Try making a photo card as well, scrapbook-style

If most of your clients don’t really place such large orders as to justify the business decision of gifting them a scrapbook, maybe just apply the same idea to a stand-up photo card. Decorate its frame as nicely as you can, maybe even include two photos on it, and send it with your compliments. Your photographer renown will benefit from these small moves as well.

To maintain inspiration, it never hurts to keep an eye out for new photo album ideas which pop up around the web, gathered together in a growing collection like this one on Pinterest.

Get More Exposure for Your Work: Curate a Themed Gallery

Struggling to make a name for yourself as a (relatively) young photographer is quite challenging, as we all know. One of the main challenges of this convoluted process is developing your own voice. In an age where visual information seems to prime and the old cliché about a picture being “worth a thousand words” seems truer than ever, this shouldn’t be too hard. Unfortunately, against this apparent set of good premises, there are so many other aspiring photographers out there, that things are often harder than they seem to the outside world. This increased competition is precisely why developing a unique voice as an entry level photographer is crucial in securing a spot on the photography market and in transitioning from an amateur to a pro.

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In the effort to develop a more unique voice, you need to secure yourself a photography niche; but in order to make your work more known within the field, you are required to invest a different kind of efforts. While the first task requires more artistic vision, in addition to a good knowledge of what other photographers in the game are currently doing and what the main trends are, the second task of promoting your work has more to do with marketing strategies. Indeed, knowing how to bring the right people’s gaze upon your work can be the key difference between a success story and an ordinary one. Today we will give you a hint on how to promote your work better, besides using social media and such: why don’t you try to curate a themed gallery of photos somewhere?

Yes, it might sound like a huge plan and a costly one too, or at least too costly for an amateur photographer aspiring to go pro. Don’t worry, while it’s true that a professionally organized photo gallery can require quite an investment, no one is expecting you to host one of those. On the plus side, you might even have more appeal by adding an indie charm to yours precisely by not making it a traditional established kind of gallery. The underground air of the whole thing will work in your favor, especially if you’re a relatively young photographer with a fresh approach or a controversial theme.

As to how exactly would it help you gain more exposure if you were to curate a themed gallery, this is how it works. You think of the theme in your photographs that you like best, or which is the most interesting and fit for a whole story; in other words, something which would qualify to put you into a certain niche. After picking it, you select 4 or 5 photos of yours that best illustrate that vibe and think of how you could highlight them when you’ll curate a themed gallery to be built more or less around those picks. Next, you launch a call for contributions to all photographers who may be looking for ways to become more visible as well. The only condition will be respecting the theme (and not asking for money from you, obviously, but you should make it clear that this is a no-profit event).

The rest are just organizational details which may seem prohibitive at first, but after you manage to relax you’ll see that they’re not so impossible to work out. So what if you can’t afford to actually rent a place to curate a themed gallery in? Do it at your place or a friend’s house, if it’s big and cozy enough. Heck, do it in an abandoned factory or a cool underground venture, whatever. Just make sure to send invites to all the people in the business and especially to photography magazines which you’d like to see featuring your event. Good luck with everything and don’t fret with the preparations more than necessary.