Think people don’t have money to spend on your photography?
The marketplace is a dynamic entity, always changing. If someone doesn’t have money, its because the money has moved on to someone else.
Which means if your clientele isn’t spending or doesn’t have the money to spend on your photography, its time to move to a new demographic.
And if someone else is buying – an entirely new demographic – you can’t market to them the way you always have. They have their own characteristics. Their own demands. Their own wants and desires.
The person you now want to have as a client will change.
So you must change your marketing along with it.
Yep, don’t think for a minute there is no money. Its just not true. The money is there.
But you have to figure out how to make it move into your pockets. And when you do, raise your photography prices and start reaping the rewards.
1. Think Like Disney
Ask anyone in the entertainment industry, and you will soon find out times are tough. Movie theaters offer all kinds of deals – $5 Sundays and free movies for the kids on Tuesday mornings all summer long. Our local Six Flags has been dropping prices every year and finding new ways to package what they have – family of 4 season packages include free parking and free concerts this year.
Yet one place isn’t lowering their prices. They are raising them.
Disneyland announced last week that they are raising the price of a ticket to $87, a 9 percent increase. The premium annual pass that includes parking increased by 30 percent. All to take affect immediately; which means they will be earning even more this summer as the vacation season is just beginning. [Read more…]