Where to Buy and Rent Photography Equipment Online

photography equipment

We’ve talked before on our site about where to buy good and cheap professional photography equipment and today we’re going to take an in depth look at the online sector. The big cities, such as Chicago, Dallas, Los Angeles, Miami or NYC have lots of stores where you can spend hours searching for the best piece of essential equipment; but when it comes to the online, things get a bit more complicated. You can’t hold the camera in your hands like you would in a physical store and you can’t talk to the salespersons, who, aside from a gleeful Hi, always have precious information for you.

Today, we have a basic guide/list of where and how to buy and rent photography equipment online, so that when you bring your camera or lenses home, you won’t be disappointed.

Can’t Afford to Buy? Rent!

If you don’t want or can’t afford to buy photography equipment, you can rent it. The guys over at Borrow Lenses have a pretty awesome photography equipment rental business. The steps are easy: you need to browse their online selection and choose your product or products (they rent camera bodies, lighting kits, lenses and various accessories). You then add your items to your cart, choose whether or not you want insurance for them and check out. When it comes to rentals, Borrow Lenses are indeed the best in the business.

Excellent Online Photography Equipment Stores

We’ve talked before on our website about the wonderful Adorama and B&H Photo Video but we’re going to talk some more because they’re just that good. They sell pretty much everything and anything a photographer would need, from a simple pole to high-end studio equipment. Their online catalog is huge and they almost always something nice on sale. They have a wonderful used cameras offer which is great for beginners. If you are just getting into the business, you should buy cheap and used cameras, until you get the hang of things.

The impact these (quite old) online stores have had on the way photographers do their shopping is massively positive and that’s why we love them.

Used Photography Equipment

KEH is another great online place to buy photography equipment from. They’re also the first to tell you that the external condition of a camera is unrelated to its internal condition. This is one of the first things a beginner learns when out and about in the photography business, so you shouldn’t be picky about a few scratches. A pro won’t care about a few flaws, as long as the camera does its job, while an amateur will.

Adorama and B&H Photo Video also have a used camera and accessories section that we urge you to check out.

Beware of Scams and Frauds

If the price of a product is significantly lower than B&H Photo Video and Adorama, then the whole thing is, most likely, a scam.

Never, ever send anyone detailed information about your credit card. It’s 2014 and people are still getting ripped off online. If your gut says that it’s iffy, then it’s iffy and you should not buy from that place.

If you have trouble spotting scams, know it from us that any place that doesn’t take credit cards is most likely a fraud. They’ll ask for money orders, bank transfers or Western Union, and while in other countries this is absolutely fine, in the U.S. it is not.

Do a little research on your own, before you buy, don’t just rely on the website’s comment section.

What type of photography are you into? Antique, newborn or wedding? Nature, outdoor or underwater? High speed or Kirilian? Aerial 360 using a kite or a drone? Tell us about it!

How to Relocate Your Wedding Photography Business in 3 Steps

No one’s saying they’re easy steps, but we’re saying it’s definitely feasible to relocate your wedding photography business. Now, if you’re interested in wedding photography and the business aspects of this field, you already know that the issue of location is very important. It’s relevant for a wedding photographer’s digital marketing efforts (think location searches), for acquiring new business leads, for building a brand identity and for raising brand awareness. As such, with location being so inextricably connected with the very nature of the wedding photography business, how does one successfully transition from one location to another – without killing the business in the process? Check out our three helpful tips below, with input from real-life photographers.

relocate-your-wedding-photography-business

1. Future-proof your business for location changes

This is one step to start working on as much ahead of the time when you actually relocate your wedding photography business as possible. Your plan should be to target global audiences, even before your physical move. If you do this successfully, you will have already built a bit of a reputation for yourself, by the time the move comes around. Easier said than done? Perhaps. But in the digital age of social networking, it’s not that difficult either. Update your website and/or blog regularly, announce your upcoming move via social media profiles and keep your online presence pleasant and likeable. The Internet basically works as a global market place, so drumming up a bit of hype before you relocate will allow you to step forward with that much more confidence.

2. Get to know your new market

This second step in your plan to relocate your wedding photography business is all about pricing. The thing about different markets is that… well, they are different, in terms of pricing, client expectations, and requirements. Get a feel of the market by gauging the experiences of local photographers. They’ll give you a fairly accurate and comprehensive idea on what to expect. Should you stay at the wedding until the very last guest has left? Are your current prices too high for a different market? Yes, bear in mind that you might have to lower your prices in order to penetrate a whole new market; however, it’s important to know what the local expectations are, as you don’t want to go too low. Once you get there, your mission will be to get as many weddings booked in as short a timeframe as possible. Since most weddings are booked for about a year in advance, you will probably have to sacrifice making a profit in the beginning, in order to build a locally relevant portfolio. If you play your cards right, though, this will only be temporary – so grin and bear it. It’s definitely worth it!

3. Network, network, network

The third and final step in your efforts to relocate your wedding photography business is also probably the most difficult one to complete. That’s because the effort of networking needs to be sustained and ongoing, in order for them to be efficient. Not to mention that having like-minded peers as friends in a new market is good for your mental health. It will make you focused, accountable for your work, and will also provide a regular dose of inspiration. A word of advice, though: you might be tempted to follow the big names, the big shots, the big leaguers in your new market. Don’t. Keep an eye on them, to stay in the loop, but spend most of your energy building genuine connections with people you respect and look up to. In the long-run, that’s where your support system and life-long friendships will come from. Also, chances are that’s where your referrals and gig leads will come from, too.

4 Best Practices for Wedding and Event Photography

best-practices-for-wedding-and-event-photography01During the past few years, the recession and economic turndown notwithstanding, it’s become ever clearer that event photography in general, and wedding photography in particular, have turned very competitive. It’s not just the fact that money is harder to come by generally speaking – there are now more hobbyists turning pro than before, since (semi-)professional DSLR cameras have gotten more affordable and accessible to handle. So we though a guide of best practices for wedding and event photography was in order, which is why we’ve collected some of the most essential advice on this topic that we could find on the web. Check it out and let us know if you think anything essential is missing from our list.

The selection is up to you, not the client

Events (and weddings in particular) are occasions for shooting non-stop. You fire away and, before you know it, your memory card is filled and you’ve got hundreds of photos to choose from. Curating the entire raw material and selecting the best photos might sound like a drag, a bore, and a chore, but you still need to do it. It’s up to the artist to select their best photos and present them to the client; allowing customers to wade through dozens of blurry, out-of-focus or otherwise inadequate pictures is entirely unprofessional.

Market yourself with deadlines

The above principle might sound counterintuitive, but it’s all about marketing your photography business properly in the digital era. You see, the Internet is altering purchasing mentalities as we speak – clients are much more prone now to put off a buying decision. However, with the right attitude and best practices for event and wedding photography, you can counter that. Set a deadline for yourself, create a special offer which expires after a certain date, and watch how your clients respond. Chances are many of them will react to this sense of urgency.

Business is business

Among the best practices for event and wedding photography is the fact that you need to remember you’re running a business. Sure, you may have gone into photography because it was fun, enjoyable, and you are passionate about it. However, at the end of the day you still have bills to pay, a studio to maintain, and equipment to purchase. Tailor your products and service cost planning according to your financial needs. Understand your market segment: take a good look at what sells and what doesn’t and always keep improving.

best-practices-for-wedding-and-event-photography02Build relationships

Photography is, to a large extent, a people-oriented field. If you work exclusively in non-wedding event photography, you probably already know how important it is to create a good relationship with your returning customers. The same applies for wedding photographers that regularly collaborate with a particular MUA, wedding planner, or wedding planning agency. So, what’s the best way to hone a successful professional relationship? It’s as simple as being personable, sociable, and friendly. Get people talking about you. Create word of mouth and work consistently toward building a reputation.

Looks like a pro, walks like a pro, talks like a pro…

Don’t dismiss the final item on our list of best practices for event and wedding photography as superficial. It’s important to present yourself as a professional photographer whenever you come into contact with (potential) clients. This means keeping your gear in good shape, having business cards prepared, and pitching your business – but not excessively and ad nauseam. What you want to achieve is to make (potential) clients understand that they need you. You will want them to seek you out, not the other way around, so do your research on trends, take part in wedding expos, and put your best foot forward, both in terms of professional attire, as well as in terms of professional portfolio.

How To Research Your Photographic Competition

“How do you know that?”

That’s a question I get asked all the time. If someone asks me a question, I know exactly how to spend 5 or 10 minutes researching it to make an informed decision about it, and then I can have an intelligent conversation on it.

But what I’ve realized over the years is a lot of people don’t understand how to do that. I guess you can say that researching is an art in itself.

So when I was talking to a “traditional” photographer who was having trouble with his business the other day, it didn’t surprise me that he really didn’t understand how to look at photography through the eyes of our modern day era.

“Yes, there really are a lot of ways to make money at photography. You just have to look at what your successful competitors are doing,” I told him.

“And how would I ever do that? Its not like they’re going to tell me what they are doing,” he said.

“Sure they will. Just watch.”

Let’s say we’ve decided we want to sell some of our photography online. We want the flexibility of being able to run the business from anywhere, and we like the idea of fine art photography. Etsy is just the place to go to find out what people are doing.

We’ll start by using a tool like Craftcount. Craftcount tracks Etsy top sellers by category. So if we look at photographers, here are the top 15 sellers on Etsy in the photography category:

Craftcount to find your photography competition

Now that you have top sellers, you can dive in and find out what they are doing.

Let’s look at number one:

How To Research Your Photographic Competition

She photographs nature and travel, and sells fine art prints through Etsy. She also has sold her work through a variety of retail outlets like Target and Trader Joe’s.

She sells her fine art prints in all sizes. But I can also se she has a couple of niches that are very interesting – nursery wall art and iphone cases. Hmmm…

Think there is potential with turning your photographs into cases for smart technology? Yep, me too. That’s definitely something to pursue.

I also like niching, and the concept of using photographs to create nursery wall art is also an intriguing concept. How well could you do with soft images exclusively for moms looking to decorate their newborn’s rooms in a different way?

And if you did it right and started gaining a lot of exposure, you may even have a major company pick up your concept and bring it to the masses. Have you seen the way Target introduces new designers into their stores? Or Macy’s?

So with 5 minutes of time and looking quickly at one source, the ideas are already starting to whirl.

Yes, it really is that easy. You just have to look.

What can you find?

Simple Things You Should Do Today When Naming Your Photography Business

Thinking of starting a photography business? One of the most difficult tasks you’ll have is coming up with a name for it.

There really is a lot to consider.

Simple Things You Should Do Today When Naming Your Photography Business

What is your goal for your business?

Simple Things You Should Do Today When Naming Your Photography Business 1

Who is involved in the business?

Simple Things You Should Do Today When Naming Your Photography Business 2

Is the name already being used in the photography industry?

Simple Things You Should Do Today When Naming Your Photography Business 3

There are also a few more things you should consider when playing around with naming ideas. [Read more...]

5 Easy Ways To Screw Up Your Photography Business

Business. It takes so much energy to make everything work. And if you’re not careful, it only takes a few seconds to bring everything crashing down. One wrong move and your business can go from success to zero overnight, leaving you wondering what happened along the way.

5 Easy Ways To Screw Up Your Photography Business1. Your actions get in the way of your success.

I’m a part of a weekly networking group. Every week the group meets at 7:30 am, which means all members should be in the room and ready to go at 7:30 am.

One member rarely shows up on time; she rolls in 5 to 10 minutes late every meeting.  She doesn’t pay attention to the day’s speaker, and instead uses the time to text and work on her tablet. Her attention is anywhere but in the room.

Would I trust her with my business? No. Would I trust her with a referral of a good client or friend? Never. Your actions do speak volumes over your words. Make sure you are always present and putting your best on display at all times when you are visible to the public.

2. Stop marketing.

You are down 20 percent over last year’s figures. You have to make cuts. So you decide to stop sending out postcards, stop the ad in your local guide, and cut an ad or two online. Times are tough, you have to cut back, right?

Nope. When times are tough, it is important to stay lean. But the last place you should cut back on is your marketing. Your marketing gets your name out there, makes prospects see you, and gives you the potential of connecting with a new series of clientele.

That doesn’t mean you shouldn’t evaluate what is in place and refocus your efforts. Make sure you are getting results from what you are doing. Then keep it up or add more. It’s the only way to connect and grow in the future.

3. You post, tweet, talk, blog or comment before thinking.

Have you ever seen this come through in your newsfeeds?

“Yeah, I just booked a wedding today. Now I guess I better learn how to photograph weddings.”

Or

“I just completely screwed up a clients engagement images. They are horrible. Will be working all night on them trying to salvage something. I love you Photoshop.”

These are just two of the many, many damaging things I see coming through the social world. People post without thinking. They don’t see it as a testimony to who they are both as a person and as a business. If so, I guarantee you they wouldn’t post such things for all the world to see.

If you just booked your wedding with Mary Smith, assuming she was a competent photographer by the way she sold herself, wouldn’t you want to follow her on Facebook? How would you feel if the above comment came through on your newsfeed?

Remember, its all about image. You convey your image every single second of the day, with everything you do, both online and off.

4. You let anger and your feelings get in the way of running your business.

It’s hard when someone comes after you in a “pit bull” way. They may scream profanity at you. They may tell you your stupid. They may say things you never even dreamed of hearing in your life. They may tell you you’re the worst photographer in the world. You know it’s not true; yet it’s hard not taking it to heart.

However, the minute you take action against them, that’s when it can truly affect your business.

Running a business means stepping away from your feelings, and doing what’s right for your business. No, you don’t have to take abuse. But you should never “fight back” in any way. Simply turn around and remove yourself from the situation. Write out a check if you need to in order to get this client out of your life. End the relationship as quickly as possible. And never let him or her see you when your emotions are running high over the situation.

5. You focus on profits instead of long term success.

Yes, we’re all in business to make money. But in some cases its more important to focus on client retention and keeping customers happy rather than how much you can make from one client.

Every client that comes through your door has the potential of becoming a lifetime client. They may buy from you again and again, year after year. They may refer friends and colleagues. They may spend thousands of dollars with you over the course of the next ten years. If that’s the case, should you worry about the $10 you’ll lose because of mis-quoting them? Or giving them a “deal” because of miscommunication?

Remember, a happy client can have a major impact on your business, now and years into the future. Your goal with every client should be to bring in only the best, and strive to make them the happiest people on earth. If you can do that with just a few, your business will be set for life.

4 Tips To Crowdfunding Your Photography Project

What if you could earn $100,000, $500,000 or even $1 million or more to help turn your project idea into reality?

While it may seem like a “pipe dream”, it’s a reality for many business owners. Thanks to crowdfunding, ideas that people only use to dream about can now become a reality.

The great thing about crowdfunding is you don’t have to rely on heading to a bank, using credit cards, or finding an angel investor to come up with funds for your idea. Now you can put your focus on your project and how you will develop it – then choose the right platform to put it on and people will have instant access to your material.

What? Still have problems following the crowdfunding philosophy? It does take a bit of time to understand, especially if you’re new to the whole entrepreneur world anyway.

4 Tips To Crowdfunding Your Photography Project

According to Scott Steinberg author of The Crowdfunding Bible (it’s a free downloadable book that I would highly recommend if crowdfunding is in your future), crowdfunding can be described as the process of asking the general public for donations to provide startup capital for a new venture. You can avoid the traditional methods of gaining access to capital – writing up a business plan, doing projections, creating a pitch presentation, flying from one city to the next to present – and simply create something that appeals to the people looking on the site. You create your idea and present it through words, photographs and videos right on the site. You offer special rewards at different price levels to those that pledge their support. And when you reach your goals and are fully funded, you can run with your project.

According to the Crowdfunding Industry Report, 452 crowdfunding platforms worldwide raised collectively almost $1.5 billion and successfully funded more than one million campaigns in 2011. The numbers were expected to double for 2012, thought they haven’t been reported yet. And after following a number of projects myself, I wouldn’t be surprised if 2013 breaks records yet again.

Crowdfunding is definitely the future of getting new ideas into the marketplace. Especially with new regulations such as the JOBS Act that will loosen the regulations on fundraising for companies.

Got your interest? Think you have a great photography project perfect for the crowdfunding community? Then maybe its time to put your ideas into action.

Have a solid idea

Crowdfunding may sound easier than the traditional routes of gaining access to money, but it still requires a solid idea from the beginning. What are you planning on offering the world? Is it a product or service? Will you be creating the next camera gadget that people across the globe will desire? Or do you have the idea for a book or documentary that will bring light to a new situation?

No matter what your idea is, make sure you fully develop it before you crowdfund. Can you describe it in a few sentences and have people get excited about it? Can you present it in such a way that people “get” what you are trying to do?

Try your idea out in a one to one situation with family, friends and trusted acquaintances before you put your idea up on a site for the world to see.

Create a sellable vision for your product/service

Once you have your idea, its time to create your sales platform. How will you sell it to the crowdfunding audience?

Start by looking through the many platforms in existence. Some are specific for industries; some have a huge reach because of their growth over the past few years. The biggest isn’t always the best for your concept. Take the time to go through the sites and determine which has the right concept for you and your idea, and which has the kind of investors you need to fund your project.

Plan out the project from beginning to end

Planning a crowdfunding project does take a lot of upfront work. Not only do you have to solidify your idea, you also have to create enticing rewards for the people that follow you.

Tips To Crowdfunding Your Photography Project

For instance, on the Kickstarter site now is a project The Best Idea We Ever Had, a project that wants to photograph how the national parks are being affected by budget cuts and show why they are worth protecting. He has 10 levels of sponsorship available – from $10 to $500+ – with rewards including an ebook, framed images, and fall photo workshop.

As you plan, consider how you will entice people to invest – how will you design your page or project on the crowdfunding site itself, and how you will satisfy all requirements in the event you are fully funded. While you can never understand all the details until you experience them, you should have a pretty good layout of all you will do from beginning to end so you won’t have huge surprises along the way. Study existing projects – both open and closed projects – and learn as much as you can.

Build a strong network

While you may gain a lot of exposure simply by being on the crowdfunding site, remember no campaign is successful on its own. Make sure you build your backup system well before you need it. That includes having a website, social networking profiles and email lists of people that love what you do.

Setting up a project is only your first step. Once it’s set up, you’ll see more traction and leverage your position on the site much easier if you can go out to your audience and have them immediately support you. The bottom level rewards are great to start building traction – and they are easy to get if you already have a wide and diverse audience following you for other reasons. Then build from there.

Are You Going to Ruin 2013 Too?

As I spoke with one of my coaching clients, I flat out asked her something that very few people would ever do.

“Are you going to ruin 2013 too?”

2012 had been a difficult year for this client. She charted the last five years of her business. Up, up, up, down, WAAYYYY down. In fact she was so far down, she wondered what 2013 would bring.

“Should I quit and get a job?”

“Is there even a hope for photographers anymore?”

In short, she was having a pity party.

Are You Going to Ruin 2013 TooSo we started talking about the obstacles in her way. I grabbed a pen and paper and asked her to tell me about all the marketing methods she tried in 2012. What specials did you run? Where did you advertise? How many connections did you make with your previous customer base?

And she sat there with very little to say. “Ummmm…”

And pretty soon you could hear her crashing into her “a-ha” moment. She saw the light and began to see where she went wrong.

Five years ago things were doing well. She was making a lot and enjoying her business and her life. She marketed her business in a variety of ways.

Three years ago, things were still doing well. She went on a few vacations and stopped a couple of her marketing methods. She closed down one of her “specials” because she was out of the country. Things began to fall.

Two years ago, she dropped a few more marketing methods and specials.

Then with her lack of funds, she dropped out of a few more last year. Life happens. Things change. And she didn’t change with it. She let life happen to her.

Now everything was crashing in around her. The past three months have been “sweat time” – maybe you’ve experienced it too – the feeling of sweating it out hoping a large enough order comes in by the end of the month in order for you to pay your bills.

“Stop.”

I stopped her in her tracks and started turning her focus to 2013 and all of its potential.

“When was the last time you spoke to your best clients?”

“Back in October, I found out one of my best clients was pregnant again and her baby was due the first of the year. But I heard this from a friend of a friend. I’ve done her first two kids, so I was hoping she’d call me for this one too.”

And there was her first problem.

Instead of calling and touching base with this client – a great client from the past – she put the potential on the client.

She put her sales strategy on a busy mother-to-be of three!

“Nope, not going to work,” I said. “You’re not going to ruin her 2013. Instead, you’re going to connect with her today and make sure she hasn’t missed the greatest opportunity of her life. She has newborn portraits of her first and second child, imagine how she will feel the rest of her life if she misses out on this once-in-a-lifetime experience with baby number three.”

And we created a plan. A phone call. A card. A visit. A gift. We brainstormed all kinds of ways she could connect on a personal level with this very important client.

And once we got the ball rolling, the ideas started flying.

We quickly had a plan for all of her other clients she’d “lost” in the previous year.

We created several new promotions to take place in the first half of 2013.

We jumpstarted her 2013 marketing plan so much, she spent the next 24 hours busy at it, connecting in ways she hadn’t done in months.

And it worked.

In less than a week, she had great ideas and a new zest for her business.

What about you?

Are you going to ruin your 2013?

Or are you going to do something about it.

Choice is yours. You can do it. But it’s all up to you.

——

Have questions of your own? Ready for one-to-one advice that can put you back on track for 2013? You may be ready for my personal coaching sessions. With one-to-one coaching, its all about you. You decide where you need help. Together we put you back on track to improve your chances of success in 2013 … and beyond.

4 Reasons You Should Approach Your Photography Business Like A Marathon

Ready. Set. Go.

You decide to take up running, head out the door and pick up speed. Within minutes, you’re exhausted, ready to faint away. You hate it, so you quit.

Sound familiar? That’s the way many people approach life in general. They decide to do something, go into it full force, and quickly fade without their goals anywhere in sight.

But what if you approached it in a slightly different manner?

What if you looked at it as if you were a marathon runner?

When someone decides to run and become a marathon runner, they can’t reach their goal in a day. A full marathon is 41.2K, or 26.2 miles. The average runner will finish in 4 ½ to 5 hours. It takes time to build up that kind of stamina. It requires both mental and physical work to get you prepared for all you will go through.

4 Reasons You Should Approach Your Photography Business Like A MarathonThe same applies to your business.

Sprinting towards anything will give you failure every time. It leaves you stressed out, creates huge mistakes, cuts corners in places that might not necessarily be good, and lowers your quality on all levels.

Smart business owners approach their businesses like a marathon instead, knowing they will be in business for the long run. They pace for the big win.

Many small steps lead to a big goal.

To become a marathon runner, you have to see yourself completing the marathon long before you start practicing for it. If you don’t have the vision, you will never do all it takes to accomplish it. The same holds true for your business. What does it look like? What does it feel like to cross the finish line? That finish line can be different for everyone – some may want a part time income, some may want international fame. But if you don’t see it, you’ll never achieve it.

Then once you see it, you pace yourself to achieve it. This week I’ll run 1 mile, next week I’ll run 2. This week I’ll run in cold weather, next week in warm. Every week, you accomplish one more thing that leads you to your final goal, the marathon. In business, it’s the little things that add up. Getting your tax license, creating a website, signing up for a networking event – every little step adds up to helping you bring in clients … and achieve your goal. [Read more...]

The Only 7 Assets Your Photography Business Should Strive For

I recently wrote a post 13 Ways To Make Sure 2013 Doesn’t Suck For Your Photography Business. I’ve been doing a lot internal planning with my own business for 2013, and I used that post as a trigger for all of you to start thinking about what you want the New Year to bring into your own lives. In order to stick with that theme, I’ve decided to run a “13 Days Of Photography” feature throughout December to help provide you with a ton of ideas and tips on things you can do for your own business starting on January 1st. Here is 7…

The Only 7 Assets Your Photography Business Should Strive For

What does a healthy business look like? Lots of customers. Lots of sales. Lots of profits. There are many different ways of looking at it.

But some things matter more than others.

What if you were suddenly forced to shut your doors and move 2000 miles away to a place you’ve never been before? And you were only allowed to bring seven things with you. What would those seven things be?

All you would really need is the essential foundations of building up your business. You need the assets that turned your business into a successful venture.

Assets are the foundation of a healthy business.

And while there are many things that could be lumped into the asset column of your business, different assets have different priorities in your “take” list. Yes, your camera equipment may be an asset. But cameras are replaceable. If you lose it today, you can buy an identical one tomorrow. And the moment you purchase it, it begins to depreciate in value – meaning it won’t sustain you for the long term.

So … what would be on your asset list to take with you across country?

In my mind, your real business asset are the things you’ve built yourself and have complete control over – no one can ever take them away from you.

1. Your content

Your content includes a variety of things. It includes your portfolio of images. It includes the letters you’ve written and the brochures you’ve created. It includes the content on your blog posts and the articles that have been published about you in the local newspaper. Your content is what defines you and what turns you into you.

2. Your list

A business is only as good as the people on their lists. It may include your past customers. It may include people that follow you in your social sites. It may include vendors that you’ve worked with in the past or would love to work with in the future. The more thorough the list, the more successful your business will be. [Read more...]