5 Cute Photo Album Ideas

When trying to set up a photography business, one of the key aspects which gain most of your attention is, of course, your technique and equipment. There’s almost no end to the constant strive to improve your skills, learn more about how to use various tricks to obtain stunning effects, and to the desire to invest in the next best thing as far as equipment is concerned. This is all very well, but maybe you should spend a little more time considering the experience your clients have after working with you. This isn’t just about the so-called bedside manner, or making your subjects feel comfortable during the shoot, but it should also be about the mementos they’re left with. Of course, they’ll all order digital photos and a few large portraits, but not all of them will think about photo albums. Maybe it’s time to consider surprising your large-order customers with a custom made photo album featuring their best shots. Since there will be some clients who’ll think about it themselves and order one, having the skill to create beautiful photo albums will help you even more. Here are our top 5 suggestions.

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1. Center the photo album pages around themes and sub-themes

Even if the album is basically one big splurge of photos from a certain event or photo shoot, you can still organize them by the feeling they give you. Pair 2 or 3 photos per page either by what people are doing in them, either by seeking to create a funny effect by matching them together. Such a funny effect could be, for example, someone making a sad face, then a photo of another person appearing, and then another of the first person looking all bright and cheerful. You get the idea – just play around with the photos in order to create a funny and delightful walk down memory lane for the people who will receive it.

2. Handwrite labels for each photo, page, and cover

Handwritten labels look way better than printed ones, and an album without labels on its cover and pages looks like it’s missing something. Fill in the labels on the cover or inner covers yourself, and let the recipients fill out the rest of the labels from underneath the photos. They’ll surely appreciate the opportunity to caption it with funny or witty or simply emotionally significant things, and grow fonder of the album you compiled with each passing year.

3. Personalize the photo album with fabric and little insertions

You can get most of the props you can apply over a photo album in any large general store. You can start experimenting with decorations by gluing a large piece of fabric over the main cover, and cutting out a piece of its center so you can still feature a photo on it. Careful at how neatly you tuck in the pages so that the fabric can’t easily be torn off afterwards. Feel free to add all sorts of creative insertions on it afterwards, according to the theme you want to highlight.

4. Take it even further with metallic monograms

If you think you’d be willing to take the personalization even further for a couple of special customers, you could consider decorating the photo album with metallic monograms on the cover, or even on each page. The technique is pretty much a classic and won’t actually require that much skill, but it will look impressive to your more sober clients.

5. Try making a photo card as well, scrapbook-style

If most of your clients don’t really place such large orders as to justify the business decision of gifting them a scrapbook, maybe just apply the same idea to a stand-up photo card. Decorate its frame as nicely as you can, maybe even include two photos on it, and send it with your compliments. Your photographer renown will benefit from these small moves as well.

To maintain inspiration, it never hurts to keep an eye out for new photo album ideas which pop up around the web, gathered together in a growing collection like this one on Pinterest.

Get More Exposure for Your Work: Curate a Themed Gallery

Struggling to make a name for yourself as a (relatively) young photographer is quite challenging, as we all know. One of the main challenges of this convoluted process is developing your own voice. In an age where visual information seems to prime and the old cliché about a picture being “worth a thousand words” seems truer than ever, this shouldn’t be too hard. Unfortunately, against this apparent set of good premises, there are so many other aspiring photographers out there, that things are often harder than they seem to the outside world. This increased competition is precisely why developing a unique voice as an entry level photographer is crucial in securing a spot on the photography market and in transitioning from an amateur to a pro.

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In the effort to develop a more unique voice, you need to secure yourself a photography niche; but in order to make your work more known within the field, you are required to invest a different kind of efforts. While the first task requires more artistic vision, in addition to a good knowledge of what other photographers in the game are currently doing and what the main trends are, the second task of promoting your work has more to do with marketing strategies. Indeed, knowing how to bring the right people’s gaze upon your work can be the key difference between a success story and an ordinary one. Today we will give you a hint on how to promote your work better, besides using social media and such: why don’t you try to curate a themed gallery of photos somewhere?

Yes, it might sound like a huge plan and a costly one too, or at least too costly for an amateur photographer aspiring to go pro. Don’t worry, while it’s true that a professionally organized photo gallery can require quite an investment, no one is expecting you to host one of those. On the plus side, you might even have more appeal by adding an indie charm to yours precisely by not making it a traditional established kind of gallery. The underground air of the whole thing will work in your favor, especially if you’re a relatively young photographer with a fresh approach or a controversial theme.

As to how exactly would it help you gain more exposure if you were to curate a themed gallery, this is how it works. You think of the theme in your photographs that you like best, or which is the most interesting and fit for a whole story; in other words, something which would qualify to put you into a certain niche. After picking it, you select 4 or 5 photos of yours that best illustrate that vibe and think of how you could highlight them when you’ll curate a themed gallery to be built more or less around those picks. Next, you launch a call for contributions to all photographers who may be looking for ways to become more visible as well. The only condition will be respecting the theme (and not asking for money from you, obviously, but you should make it clear that this is a no-profit event).

The rest are just organizational details which may seem prohibitive at first, but after you manage to relax you’ll see that they’re not so impossible to work out. So what if you can’t afford to actually rent a place to curate a themed gallery in? Do it at your place or a friend’s house, if it’s big and cozy enough. Heck, do it in an abandoned factory or a cool underground venture, whatever. Just make sure to send invites to all the people in the business and especially to photography magazines which you’d like to see featuring your event. Good luck with everything and don’t fret with the preparations more than necessary.

Why Photographing An Animal Will Make You a Star

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Animals are the most genuine models a photographer could ever dream of. You know when you have problems relaxing and someone just comes out of the blue whispering: Just be. Nothing more. It’s that easy. Well it seems that animals are the absolute masters of presence or gurus of our perceived present. They can always do that, no matter the circumstances. However, trust me on this one: if you get to be in control of photographing an animal, you’ll become a true star! You’ll become widely appreciated, just like you’ve always dreamed of. No one will ever doubt your talents again. Because this is no piece of cake.

Let’s walk through the reasons why this is a praiseworthy deed. First of all, despite this obvious communication barrier, animals are better than humans. Why is that?

1.     Animals Are No Hypocrites

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They are always themselves. Despite the fact that this actually means that they are never in the mood for photos, once you get the chance to immortalize something, it cannot be anything but genuine. Animals express their feelings and their moods without restraints. They don’t strive to be cute, they just are. They don’t strive to be fearful, they just are. What you see is what you get – no games played, no half measures, no fake smiles.

2.     Animals Don’t Care About Appearance

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Not caring about how you look today means no useless obstacles, no secondary thoughts, no brakes, just sheer freedom and excitement. So go for it! Immortalize the instant, cease the moment and send emails to employers afterwards. That’s why everybody is so impressed by cute photos with furry creatures. They are authentic!

3.     Animals Don’t Care About What Others Think

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Caring about exterior opinions usually refers to humans, not their animal friends. Parasite thoughts kill both freedom and creativity. And non-human models seem to have guessed that somehow, because no second thoughts interfere once they decide to start posing like there’s no tomorrow. They are relaxed, they are focused on what matters when magic happens – their own state of consciousness, and they simply mind their own business after all. And how fascinating that is!

4.     Animals Are Giving And Sincere

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It goes without saying that there’s a special connection between humans and their animal models. Well at least with some of them. When it comes to the less friendly species, one should just hide in the bushes and hunt the moment. That’s the only way. Therefore I’d strongly advise you to start by immortalizing the species that live among humans, just to get used to the vibe. What I’m trying to convince you of is the fact that you should start your training in this way.

Unfortunately people are wearing masks all the time. In other words, whenever you photograph them they are likely to be wearing at least three. If you want to get an honest vibe, start with your pet. For instance, let’s take a photograph showing a man and a dog. The dog in the first place, and not the man, would always draw one’s attention. It’s a simple fact of life. Animals can just exist, can just relax, and can just enjoy a moment, a meal or a sip of water without any further complications. For us humans things are always so abstract, so multi-layered, so blurry, so bring, so old, so confusing. That’s why photos of the animal kingdom are so successful; because they are authentic, and powerful, and they can say so many things using a totally different language than ours. So take your camera, make a simple plan or just start chasing your dog. Photographing an animal will make you a star! Just get off the right foot and trust me on this one, will you?

How to Relocate Your Wedding Photography Business in 3 Steps

No one’s saying they’re easy steps, but we’re saying it’s definitely feasible to relocate your wedding photography business. Now, if you’re interested in wedding photography and the business aspects of this field, you already know that the issue of location is very important. It’s relevant for a wedding photographer’s digital marketing efforts (think location searches), for acquiring new business leads, for building a brand identity and for raising brand awareness. As such, with location being so inextricably connected with the very nature of the wedding photography business, how does one successfully transition from one location to another – without killing the business in the process? Check out our three helpful tips below, with input from real-life photographers.

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1. Future-proof your business for location changes

This is one step to start working on as much ahead of the time when you actually relocate your wedding photography business as possible. Your plan should be to target global audiences, even before your physical move. If you do this successfully, you will have already built a bit of a reputation for yourself, by the time the move comes around. Easier said than done? Perhaps. But in the digital age of social networking, it’s not that difficult either. Update your website and/or blog regularly, announce your upcoming move via social media profiles and keep your online presence pleasant and likeable. The Internet basically works as a global market place, so drumming up a bit of hype before you relocate will allow you to step forward with that much more confidence.

2. Get to know your new market

This second step in your plan to relocate your wedding photography business is all about pricing. The thing about different markets is that… well, they are different, in terms of pricing, client expectations, and requirements. Get a feel of the market by gauging the experiences of local photographers. They’ll give you a fairly accurate and comprehensive idea on what to expect. Should you stay at the wedding until the very last guest has left? Are your current prices too high for a different market? Yes, bear in mind that you might have to lower your prices in order to penetrate a whole new market; however, it’s important to know what the local expectations are, as you don’t want to go too low. Once you get there, your mission will be to get as many weddings booked in as short a timeframe as possible. Since most weddings are booked for about a year in advance, you will probably have to sacrifice making a profit in the beginning, in order to build a locally relevant portfolio. If you play your cards right, though, this will only be temporary – so grin and bear it. It’s definitely worth it!

3. Network, network, network

The third and final step in your efforts to relocate your wedding photography business is also probably the most difficult one to complete. That’s because the effort of networking needs to be sustained and ongoing, in order for them to be efficient. Not to mention that having like-minded peers as friends in a new market is good for your mental health. It will make you focused, accountable for your work, and will also provide a regular dose of inspiration. A word of advice, though: you might be tempted to follow the big names, the big shots, the big leaguers in your new market. Don’t. Keep an eye on them, to stay in the loop, but spend most of your energy building genuine connections with people you respect and look up to. In the long-run, that’s where your support system and life-long friendships will come from. Also, chances are that’s where your referrals and gig leads will come from, too.

The Best Small Investment Tips to Become a Pro Photographer

A lot of young photographers to be are trying to make the transition between being just a passionate amateur to being a fully legitimate professional photographer. What separates the first from the latter isn’t necessarily the skill or talent and or even the experience; but more like an arbitrary convention that differentiates between a hobby and a business. In other words, if you get paid for it, or if you open some kind of official start-up, it means you’re a pro. If you just do it for pleasure, you’re an amateur. In a way, it’s completely unfair, because if you’re striving to become a pro photographer, the term “amateur” stuck to your current identity somehow implies that you’re not doing a really awesome job, but the truth is that you may be very skilled and talented, but you just didn’t get a paid gig so far.

Still, if you want to make that transition once and for all, either by founding a small photography start-up or simply by charging fees for your services, you need to do a couple of things first. The most important thing is to be really good at photography and to keep getting better, but we’re sure you’ve already got that covered. As a young photographer striving to prove yourself, it’s probably the main thing you’re working on when it comes to improving your odds of making it to the pro league. But the other thing you should pay attention to, in addition to simply improving your skills, is investing a bit in some essentials that would help you become a pro photographer faster. Here are our tips on what small investment you should consider, the matter is of course debatable, but our suggestions do make a fine starting point.

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A tripod: We will not start this list with a good or professional camera, because it’s the first thing photography aficionados think about by themselves. Chances are, if you’re trying to become a pro photographer, you already though about it and invested in your camera by now. But our experience with aspiring photographers tells us not all think about getting a tripod as well, many preferring to just point and shoot. Perhaps it’s time to reconsider this approach.

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A cheap old film camera: Nowadays everything has of course gone digital and that has become the standard for quality and everything. Vintage film cameras are, in consequence, very cheap now, and somehow regarded as being not so good. While it’s true that digital photography opens up a world of processing possibilities and filtering options and so on, film photography should not be despised by an aspiring pro. Not only would it help your overall skills and understanding of photography if you experiment with such a camera for a while, but it would also allow you to produce some wonderful pictures which current cameras couldn’t really achieve in the same way. Just look at the wonderful work people like Oleg Oprisco are doing and you’ll understand. Also, a vintage film camera looks really cool and makes you seem the master of all equipment. If you can create amazing images with that, you can do it with any kind of gear.

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A high-power Monolight:  Professional lighting can make the difference between an amateur photo and a truly stunning and impeccably done photo. It would be a shame not to highlight your good camera and good skills with the proper accessory, and this one should be the first on your list. Why a Monolight, in particular? Because one of these can be also used indoors to create a studio-like setting, but it’s also portable enough to take with you outdoors as well (or to other locations). Until you can afford an actual photo studio, it will give you the best chance of shooting like a professional photographer and of impressing the people you work with as one. If you’re on your way to become a pro photographer, these three are the magic tricks you should have up your sleeve.

Being a Portrait Photographer: the Dos and Don’ts

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In many lines of work where you have to deal with people, having special people skills is a must. The famous “bedside manner” of doctors is just the tip of the iceberg, since many, many jobs involve having an adaptable and light social touch, especially when the job is a serving one. But being a photographer isn’t really regarded in professional mediums as being one of those serving jobs where your diplomacy and people skills are that important, since being a photographer, as we all know, equates more or less to being an artist. While that last statement is by all means true enough, the corollary is that it’s the type of artistry where those sometimes dreaded people skills do matter, since you need to negotiate with people (your present and potential clients) the exact vision they are looking for and the point of view you are trying to convert them to. This couldn’t be truer than in the case of portrait photography: not only do you work with people that commissioned the photos to deliver what they paid for, but sentient humans are the subject(s) you have to actually shoot in those photos as well. To make sure you don’t leave any kind of bitter after-taste, make sure you take these dos and don’ts into consideration when interacting with people as a portrait photographer.

 Be extra careful to promote a positive body image for your subjects

People who want their portrait taken want to feel pretty, and some of them might even be a bit extra sensitive about how they look or have bodily image issues. Be careful not to make anyone feel uncomfortable (not on purpose, of course) by suggesting they would look better in a different pose or angle, in a way that reminds them of their potential flaws. On the other hand, you can’t allow someone to really pose in a way that brings out their flaws, because then the bad result would be on you anyway, so keep in mind that it’s a thin line and you must keep the balance in the most pleasant manner possible.

Don’t be afraid to suggest spontaneous changes of plans

If during a photo shoot for a series of portrait you suddenly get an idea to do something that wasn’t originally part of the plan, suggest it right away. Maybe you’d like to invite someone else in the client’s circle to join the client in the photo frame, or maybe you want to get out of the frame altogether and try shooting in another environment, even one that hasn’t been prepped for the shoot. Whatever your idea is, try voicing it out, with confidence and tempered enthusiasm, you don’t know what good may come out of it, and the people you work with will appreciate your dedication and creativity. If they don’t seem open to the idea, don’t push it, of course; but even so, it still strengthens your professional image even if they don’t resonate with your proposal.

Try your luck with strangers (in a non-awkward way)

If being a portrait photographer is your thing, then you probably agree that people are a fascinating thing to watch and make for the most interesting subjects. Why don’t you try out your luck the next time you go for a long walk and, if you find someone interesting to take a picture of, approach them? It will not only be a good chance to further develop your people skills, but you may be surprised of the good works that can come out of a spontaneous thing like that. Take a look at the Humans of New York photo project, if you don’t know it already, and you’ll know what we mean by it. The more you try to talk to people about it, even if you get rejected, the more you can explore what kind of approach makes them uncomfortable, or work out a more reassuring and trustworthy professional persona.

Don’t neglect your social media presence

Since being a portrait photographer means working with the public and directly with clients even more so than other branches of professional photography, it’s important to brush up on your people skills in other areas as well. Your overall reputation and business card-like things, for instance. Brush up on your skills of amplifying your impact and image within social media hubs, work towards making the people who are satisfied with your work be more visible as well, while tagging you directly, and you’ll attract more potential customers than in any other way.

Expand Your Photographer Profile in Social Media: 3 Ideas

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Being a photographer can be a practical job choice, even though it usually starts from a spark of genuine passion (which is admirable, considering that most practical job choices out there probably get picked precisely for their practicality first and foremost). But managing to earn money out of your photographing of things (mainly people, since they’re the only subjects that afford to pay you for your work – just kidding, many other photography branches pay off as well) will take some time to happen. Building the credible profile of an employable photographer isn’t done overnight, but more like a goal to slowly work towards. As your skills improve in time, so will your portfolio, and so will your number of satisfied collaborators and your professional good name or renown. But to make sure your good work and polished skills don’t go unnoticed, especially in this time and age, it’s crucial to be as visible as possible in the realm of social media.  We’re pretty sure there’s no need to start with the basics and you already have a facebook account and a twitter fanbase and so on. But perhaps applying some unintuitive tweaks can refresh your online presence and give it a welcome boost. Here are 3 ideas to try in order to up your game.

1. Improve Your Online Portfolio

If you want to be taken seriously as a photographer, you probably already know that having a deviantart account will not be enough to count as an online portfolio. But beyond having a professionally looking profile, your main priority should be branching out. By branching out we mean creating a profile and a presence you remember to update once in a while on every platform that could offer you a fanbase, and especially every platform other photographers wouldn’t immediately think of. For example, consider being present in an online game community, like for a quiz app, as way to get publicity. You can promise some coupons for your services to the first 10 people who accomplish x points, or whatever else you can think of as a good way of reaching previously unreachable targets.

2. Promote Your Images in Video Format Too

Make a video out of your best images by compiling them in a visually powerful clip. Then upload it on your Youtube profile (time to make one, by the way) and make sure you optimize it in order to make sure your video is selected by search engines as a highly relevant return to those searches that might be interested in someone like you. Since we were already discussing the idea of branching out, going into video territory might seem counterintuitive to a photographer, but it will gain you the recognition you wouldn’t be able to reach otherwise.

3. Include Fans’ Voices in Your Social Media Presence

We’re not talking about the already done and overdone section of customer reviews and feedback, though an approach like that in your profile set-up is not only welcome, but usually even required. So while not encouraging you to forego it, spice it up with unexpected formats and content. The more you can incorporate the voice of your fans in your social media profile, the more you get content related to your name as a photographer without actually having to create it yourself, not to mention that the praise always helps. Furthermore, having a “human” voice speak highly of your skills can work wonders, as opposed to a cold voice of a corporate-like PR strategist.

As for ways in which you can do that, think about including feedback videos of you fans in your “what other say…” section. A video is a much more powerful message, and if you have many enthusiastic voices talking about how good you made them look, that makes you look good as well. Another idea is to promote the use of tags and check ins done by others which are linking to your profile (by offering bonuses to the first 20 to check in and so on). This way, you are present within the social media spheres of others and nothing gets you more viral than that.

The Lowdown: What Are the Setup Costs of a Photography Startup?

Are you really a professional photographer, or are you a passionate amateur – but one who’s ultimately pretending to be a pro? Often enough, the one differentiator between pros and amateurs is working up the courage to start a legal photography business. It’s not enough to have a camera, website, Facebook page, and a couple of gigs here and there (either for money, or for ‘exposure’). The one essential ingredient you need is to take your photography business seriously – because, until you do, no one else is going to take it seriously either. Now, of course, before you decide on the matter, it’s only normal to want to figure out the setup costs of a photography startup. That’s where we come in, with today’s blog post: a rundown of all the major costs you are likely to face, in your quest to open a new photo biz.

The gear setup costs of a photography startupsetup-costs-for-a-photography-startup01

·         Cameras

Make no mistake, you’re going to need at least two of them, in order to be prepared to deal with camera malfunctions. The pros’ best recommendation for wedding photographers is the Nikon D610 ($2,000 a piece) – you’re going to need two bodies, sans the lens included in the full kit.

·         Lenses

One of the most important investments, in terms of setup costs of a photography startup, is that into lenses. Here’s the kit that the pros recommend: Nikon 35mm f/2.0 ($350), Nikon 50mm f/1.8 ($299), Nikon 85mm f/1.8 ($499) and the Nikon 70-200 f/2.8 ($2,400). About that last lens: yes, it is expensive, but it’s absolutely essential for wedding photogs who often shoot in low light conditions, such as churches.

·         Other gear

A couple of flashes are mandatory and, if you go for the Nikon D610, you might want to opt for two Nikon SB-700 flashes ($329 a pop). Additionally, the rest of the accoutrements: camera bags, memory cards, stands for lights, flash triggers, reflectors, etc. Be prepared to spend at least $500 on them (though $1,000 sounds like a more realistic amount).

Business setup costs

setup-costs-for-a-photography-startup02Let’s get down to the pure business setup costs of a photography startup now. First off, you’re going to have to pay $125 for incorporating your business. Then, you’re going to want to have that business insured, for roughly $600. The services of an accountant will cost you about $300 per year, and a money and client manager to keep track of your finances will add an extra $130, let’s say, to the total tally. A showcase of product samples can cost anywhere between $200 and $1,000.

Then comes the issue of legal fees – you’re going to want your contracts to be completely in order. Ideally, you should seek out a lawyer with previous experience in the field of photography, or one who’s a photographer themselves. Hourly fees are about $400 to $2,000, but you can also purchase ready-made contracts online ($55 to $450) and have your lawyer review them.

Computer & online costs

As far as IT and tech setup costs for photography startups go, you know that there’s no way you can survive without an iMac, and that’s at least $1,299 right there. Then, you will want to invest in a color calibration tool for your screen, a couple of backup hard drives, and licenses to use Adobe’s Lightroom and Photoshop suites. All in all, these items are going to cost you an extra $450, with the amendment that software licenses need to be renewed each year. And since we’re on the topic of yearly costs, also add yearly hosting and domain name costs for your website (about $70/year), plus a website theme (a good one shouldn’t cost more than $50).

Of course, you might want to invest in some training and business streamlining tools, such as a pricing guide workbook ($150 to $250), a marketing course (about $800), a sales guide ($250). These are optional, but, chances are, they will help you make a lot more money faster, once you invest. So, once you draw the line, expect to put in about $15,000 in your wedding photography business right from the get-go. How does this amount sound for you?

YouTube Video Optimization for Photographers: 5 Tricks

youtube-video-optimization-for-photographersIf you’re a professional photographer, not only do you (hopefully) have an online showcase of your work, as well as a website and a regularly updated blog – but you are also active on social media and know a thing or two about SEO. Now, content optimization for search engines is neither brain surgery, nor rocket science, but it’s the sort of differentiator that can turn your business into a highly profitable one, when used properly. This is why today we bring you five ideas on how YouTube video optimization for photographers and videographers can bring you new business leads and help you grow your profit margin. They can be used both for branding, as well as for marketing purposes and are a great way to increase your visibility. So here’s what you need to do:

#1 Create a video

It goes without saying that the building block of YouTube video optimization for photographers is actually putting that video out there. Some photographers are camera shy, understandably enough: after all, your job is to stand behind the lens, not in front of it. But the thing is you don’t need to be on camera, in order to create your video ‘business card’, as it were. You can use a platform like Animoto to turn your pictures into a video – and you will definitely want to do that, since, in case you didn’t know, YouTube is the world’s largest search engine, second only to the web giant that owns it, Google itself.

#2 Tagging is essential for YouTube video optimization for photographers

All right, so now you’ve got your video ready to hit the intertubes – but before you upload it, there’s one essential step you need to fiddle with and perfect. That’s tagging, i.e. attaching tags to your work. They work like labels and are best employed as keywords that potential clients in your area are already searching for. They can be anything along the lines of “wedding photography in [your area]”, “[your area] wedding photographer”, or anything along those lines. Choose top targeted keywords as tags and make sure to enter them into the Details tab of the video’s properties, in the title, subtitle, target, and comment areas. In order to find the most appropriate keywords to use, you can always get some hints by using the Keyword Planner function in Google’s AdWords platform.

#3 Use a good title for your video

This one might go without saying, but it’s important to mention, since it’s the second step in our crash course on YouTube video optimization for photographers that needs to be performed before the video is uploaded. Use the top ranking keyword among those you’ve culled out to use as tags. Another important tip is to use the keyword in the beginning of the title, since this lends it more ‘weight’ in the eyes of search engine crawlers.

#4 Drive traffic back to you

The main purpose of YouTube video optimization for photographers is to lead potential business back to your main HQ, which is probably your website or online portfolio. For this purpose, you’re going to want to include a link to said domain as early on as possible in the video description. Use a clear call to action and make sure the link is visible, or else risk losing a business lead in the endless pool of distraction that is YouTube.

#5 Use GeoTagging

Chances are that, if you’re a wedding photographer, you’re going to want clients in your area to find you – receiving the admiration of viewers across the globe may be flattering but, at the end of the day, it doesn’t help lift those profit margins. So add Geo Tags to local videos, via the Advanced Settings option of your account on YouTube. Input your address, then get the precise coordinates on the map that pops up and remember to “Save Changes”. Presto – your vid is now optimized for local searches!

Is Photography School for Professional Wedding Photographers a Must?

photography-school-for-professional-wedding-photographersGoing to photography school for wedding photographers is a personal choice, determined by numerous factors, such as a desire to learn, but also time and financial constraints. The general outlook on this topic can seem divisive: some extoll its advantages and believe attending such courses is mandatory for those who truly wish to call themselves professionals; others, on the other hand, fail to see the perks of it and regard it as a general waste. So, which one is it? Read on, for our version of the pros and cons, and don’t forget to tell us your own opinion in the comment section.

Yes, it is!

You get all the information you need

The main way in which photography school for professional wedding photographers can help is by providing  with the time, space, and structure to accumulate all the essential information you need, on the art of taking pictures. After all, you’ll be dedicating several hours a day, 5 days a week, for at least a few weeks, to this purpose alone. When’s the last time you were able to take some time off for learning, as a pro photog?

You’ll get the degree to show for it

Now, you don’t absolutely need to go to photography school for professional wedding photographers in order to land gigs and develop a lucrative business. However, if you do, chances are that such credentials are going to make you look more dedicated in the eyes of your (potential) clients.

You get to connect and socialize

‘School is not for making friends!’ Well, that might be true for business school, but photography school for wedding photographers is a great opportunity to meet and connect with like-minded professionals. Not only will you get to exchange views with people who have the same interests as you, but you can also strike up lucrative partnerships, or business opportunities. And this social aspect is vital to the success of any photography business.

No, it’s not!

Photography school for wedding photographers disregards business

Sure, it’s great to learn about all the theoretical aspects of photography, understand some history of this art, and hone your technical skills. But what about the business aspect of this trade? Most serious photography courses nowadays do offer business courses, too, but they’re largely theoretical and no match from actual, hands-on experience in running a business. The best way to learn this skill is by going out and doing it.

It’s a waste of your time, really

And since we’re on the topic of running a business – ain’t nobody got time for school, as the popular refrain goes. Think about it: instead of learning a bunch of theory you’ll never use, you could be spending that time actually starting and running a business.

… Not to mention a waste of your money

A lot of the most influential professional photographers out there started out as self-taught amateurs. In the day and age of information, online photography resources, and the Internet, there’s really no need to shell out thousands of dollars for something you could be teaching yourself, for an infinitesimal fraction of those costs.

It doesn’t help with actually succeeding as a photographer

This is perhaps the most contentious moot point, between those who believe photography school for professional wedding photographers is important and those who don’t. At the end of your courses, you will have expended precious time and money, but without actually making any headway with developing your business. A business requires far more than technical, artistic, and even theoretical business knowledge. There’s marketing and branding, shooting and editing, business acquisition and shoot pricing – and, of course, learning. Photography is not the kind of field in which a one-time course will take care of your education. You need to keep learning and developing for the rest of your career.