How to Boost Your Photography Business: Top 5 Resources

Do you want to improve your marketing skills and boost your photography business? Here are just a few amazingly cheap resources you can benefit of to enhance your business performance.

Top 5 Resources to Boost Your Business Performance

We often associate marketing resources with complicated strategies and methods that can be developed and applied only by specialists who have a thorough knowledge in the field. There’s nothing more false, especially when it comes to individuals who build up a business driven by passion and determination.

Vintage Camera

Yes, we know you are the artist and your customer service skills might be limited to interacting with clients during photo sessions. But you will be amazed on how many low cost marketing strategies you can implement yourself. What you need to do:

1.      Get Expert Advice

Starting a photography business or a business of any kind is not so difficult as compared to building a great reputation. If you consider starting one or just improving your visibility and performance on the market, the easiest way to gain more skills is by asking for help.

In the US there are many nonprofit organizations dedicated to help you create a business plan or provide you with useful and innovative business ideas. All you need to do is search for one in your local area and give it a try. It is free, it is accessible and it might be very efficient.

The best resources you can access, though, are your fellow experienced photographers. Nothing beats practice. So, try to connect with local established photographers who can show you the tricks of running a successful business.

2.      Participate in Workshops

Another great and interactive resource is participating in workshops. You can sign up for workshops on general marketing topics, but let’s face it, they might be boring and bring more specialized information than you actually need.

What I would recommend is finding as many workshops and seminars led by professional photographers. These are essential for photographers in their first years of business as other professionals can share not only their knowledge and skills in the field, but also their marketing experience. Learn how to grow your business from experienced photographers. 

Keeping in touch with your professional community it is essential not only to get inspiration, but especially to keep yourself updated with everything moving in the industry.

3.      Attend Photographic Events

Attending photographic events is not a waste of time. It is called networking and it is a clever way to promote your services. It might be actually the perfect occasion to observe how things are done from the advertising point of view, and a great opportunity to make yourself known both by potential clients and partners.

If you haven’t already created a set of business cards, it is time to get some. Not only they make you look more professional, but they can also transmit much about you. ‘Don’t judge a book by its cover’ is a phrase which does not apply at this point in your business development. Your cards should be as creative and promising as the services you provide. Be inventive and experiment with different formats for different occasions and audiences.

4.      Try E-learning

In this electronic age, learning is no longer just about registering to a school or university. There are numberless resources you can find online, from e-books to guides and courses, at the end of a click.

If you can teach yourself photography, you can learn anything about running your business just by, I dare say, googling it. 

5.      Invest in Technology

When I say technology, I refer not only to professional equipment and applications designed to help you provide top quality services, but also to resources created to ease advertising your business.

Online advertising is part of what I see as marketing resources worth investing in. This is a form of using the internet to deliver promotional messages to your clients.  There are many options you can choose. The most popular are email marketing, social media marketing and display marketing.

 It might sound complicated, but it is really efficient and in the long run it might prove the best resource when it comes to marketing your photography business as it allows you to be creative and close to your targeted-clients.   


Don’t get caught in too many plans, ideas and resources, but be consistent when you find the right path. Promoting your photography business should be at least half as exciting as taking shots. Experiment, improvise, try as many things as possible and learn from mistakes.

And don’t forget to have some fun on the way to success.  

Image Source: 1

Promote Your Photography Business Online

Wonder what the cheapest and most efficient method to improve the visibility of your business online is? Learn the tricks and tips from us and get started!

Advice on how to Promote Your Photography Business Online

The following tips will help you boost your online presence and, why not, your profit.

1. Set the Goal and the Objectives of Your Plan

Any marketing plan needs a goal to point you in the right direction. Before you take action, establish what it is that you want to achieve. Do you wish to gain more followers, to sell your work better or enhance communication with your clients?

photography business online

After setting your goal, it is essential to figure out what the objectives are. These are the ones you need to fulfill. These are the concrete steps you take to get the desired results. For instance, a marketing plan that enables you to become more accessible online and indirectly increase your profit can have the following objectives:

  • Create a website
  • Create a social media account
  • Connect with other photographers

With every step you take, you must try to keep in mind the reason you started your photography business. Strong dedication and passion are needed when promoting your business on the internet.

2. Create an Unbeatable Online Presence

If you do not exist online, you do not exist at all, my dear friend. One of the best and most convenient marketing strategies you can opt for is creating a website or a blog that you can customize according to your needs, preferences, and skills. Here’s how you can benefit from being present on the internet:

  • Gain Popularity by Writing Posts on Your Website

Are you good at writing? Increase your visibility by sharing your ideas, work and thoughts with the visitors who access your page. Let your readers, clients and followers know what you do, what inspires you and how you can transform photo sessions in unique and memorable experiences.

home office business plan

Get to know them as well through comments and messages. Be open to criticism and answer them in a natural and polite manner. Writing for your website will bring great exposure to your business. Make it fun and exciting.

  • Create and Promote a Brilliant Portfolio

Maybe your verbal and written abilities are not your greatest asset, but we all know that your visual skills are. Keep in mind that your photos are advertising material.

Start selecting the works that can best represent and sell your qualities as a professional photographer and create a solid and attractive portfolio. Let images speak for themselves.

photo album

Don’t forget to update your portfolio from time to time, so that it reflects not only your style, but also improvement and the ability to change and respond to a variety of needs.

  • Pay-per-click Ads

If you have a budget for promoting your business, creating an ad for search engines may bring you a lot of visitors and potential clients. Internet marketing has become a widely used and affordable tool for owners to promote their business. Plus, it is an eco-friendlier and more convenient option as compared to promotional prints.

3. Take Full Advantage of Your Social Media Accounts

Whether you use Facebook, Google+Twitter or Instagram to showcase your work, it is time for you to start using these platforms as marketing tools. Making your photography business more visible online is easier than you think, but it requires time and dedication.

Social Media Applications

  • Post Frequently

It is crucial to keep your pages updated. Post as often as you can. Invest at least one or two hours every day to keep your followers in the loop.

  • Use Hashtags

First, we have already discussed why facebook hashtags are important to your business. What is essential to mention again, is making sure you don’t over-tag your posts. Online marketing experts say that 1 or 2 hashtags per post are more efficient than 20. Using more than two hashtags will result in a lower engagement.

Second, make them as relevant and concise as possible. Do not use interminable hashtags just to comprise as much information as possible. Keep it sweet and simple! You can consider aspects such as location, type of photography, details of photographs. For instance, if you upload a photo of a bride, you can use #weddingphotography, #bridalphotography, #weddingdress, #brideportrait.

Whether you use hashtags on Facebook, Twitter or Instagram, they will make your photos more noticeable. Don’t forget to watermark your images.

  • Tag Your Clients

Tagging clients is a communication strategy that can make you look more credible and approachable. This is an excellent marketing strategy as they can comment, share and like your posts, which means free advertising and traffic improvement. Engage with your audience and you will end up building a community of fans.

  • Exchange Links

Exchanging links is another way to build a good reputation by getting into contact with quality people with whom you share similar background and interests. It is advisable to exchange links with photographers in your niche, but don’t hesitate to affiliate with other professionals in your field.

Don’t be afraid to let them know you appreciate their work. They will do the same which will increase your exposure and credibility with no cost. Also, getting in touch with the right people will enhance your professional development as well.

4. Update Your Profile – Be the Face of Your Business

Part of a creative field, shared by passionate professionals, a photography business, is not just about providing services and making a profit. It is about making a job out of passion, and nothing is more appealing than a self-motivated and enthusiastic photographer representing his/her own business.

Photographer with analog camera

Both your website and social media accounts should reflect who you are. Create a short description of what you do, write about your background and interests and make sure you don’t forget to leave contact details.

Let people know who you are as a professional, but also as an individual, write about what inspires you, about the impressive locations you shoot from and the amazing people you get to meet.

Also, give your customers the opportunity to express the way they feel about you and your work. For instance, you can create an inspiring testimonial page. Your clients’ recommendations will strengthen your reputation in no time.

5. Be consistent. Be creative. Be communicative.

Being present online is not sufficient if you are not consistent and communicative.

  • How Often Should You Post?

Wonder how often should you update your website and enhance your social media presence? If you have a blog or a website, it is desirable to post two to five times per week. Your Facebook and Twitter pages should be updated daily or at least every second day. Similarly, you can share photos on Instagram every day.

  • Create a Newsletter

Building a constant relationship with readers and clients is essential. Create a newsletter to inform them about special posts, promotions, giveaways or anything that might be of interest for them. Send it to your subscribers every month.

  • Connect with People

Whether it is your partners, fellow photographers or clients, stay in touch with them.  You can create personalized greeting cards and send them by email on various occasions such as Christmas or birthdays.

Don’t forget to put passion in what you do. Nothing beats a passionate and inspiring person behind a business plan. 

I hope my post will enhance the performance of your business. If you enjoyed it or have any suggestions, please do not hesitate to leave a comment. Keep in touch!

Image Sources: 1,2,3,4,5

Create a Compelling Digital Ad with Photography

Creating a digital ad today can be tough because there are so many ads that constantly bombard people while they surf the internet and while they’re in public. Your ad needs to rise above the competition and stand out in order to get noticed by people who are too busy to pay attention to most things for more than a second. Otherwise, you’ll be investing your hard-earned money in digital signage that simply doesn’t work.

One of the most effective ways to really grab people’s attention with your advertising is by incorporating stunning photography into your digital ads.

Hire a Professional Photographer for Original Images

Digital Ad

If you know what you want your digital ad to look like, you can envision what type of photography you want to include in its design. You should know what style of photography you want, as well as what images, in particular, you want. Once you have these specifications in place, hire a local photographer who can bring your ideas to life.

Hiring a professional photographer to get you brand new images will ensure that you’re only using original, eye-catching images that people have never seen before. Rather than resorting to using stock images that may be seen in other publications, ads, etc., you will have something fresh that will definitely make an impact and make your ad memorable.

Use Instagram Style Photos

It turns out that Instagram style photos that are taken out of the studio and without a lot of special editing effects, can be more eye-catching than other ads. So if you can’t afford to hire a professional photographer at this time, consider using an Instagram photo instead.

The great thing about using Instagram photos in your digital ads is the fact that they are really affordable, they’re natural and “organic” in appearance, and you can experiment with a variety of different images without breaking the bank. You can even create a series of related ads, each displaying a different Instagram photo, so that people will recognise a theme and remember your brand more easily.

Display Your Products Perfectly

Another great way to use photography in your digital ads is to perfectly display your products. Put them front-and-centre, with loads of detail, on a background that is colourful, natural, or white, so people will be able to see what makes your items better than others on the market.

Again, when it comes to getting great product photos, it’s best to hire a professional photographer with the equipment necessary to capture the smallest details, though you can opt to go with an Instagram style of photography instead to show your products in use.

Finally, if you are having trouble putting your digital ad together, hire an expert company, such as Videonations, that can get the job done for you in a short amount of time. This is the best way to ensure your ad will turn out exactly as you envisioned it, especially if your current staff is unable to meet your expectations.

Where to Buy and Rent Photography Equipment Online

photography equipment

We’ve talked before on our site about where to buy good and cheap professional photography equipment and today we’re going to take an in depth look at the online sector. The big cities, such as Chicago, Dallas, Los Angeles, Miami or NYC have lots of stores where you can spend hours searching for the best piece of essential equipment; but when it comes to the online, things get a bit more complicated. You can’t hold the camera in your hands like you would in a physical store and you can’t talk to the salespersons, who, aside from a gleeful Hi, always have precious information for you.

Today, we have a basic guide/list of where and how to buy and rent photography equipment online, so that when you bring your camera or lenses home, you won’t be disappointed.

Can’t Afford to Buy? Rent!

If you don’t want or can’t afford to buy photography equipment, you can rent it. The guys over at Borrow Lenses have a pretty awesome photography equipment rental business. The steps are easy: you need to browse their online selection and choose your product or products (they rent camera bodies, lighting kits, lenses and various accessories). You then add your items to your cart, choose whether or not you want insurance for them and check out. When it comes to rentals, Borrow Lenses are indeed the best in the business.

Excellent Online Photography Equipment Stores

We’ve talked before on our website about the wonderful Adorama and B&H Photo Video but we’re going to talk some more because they’re just that good. They sell pretty much everything and anything a photographer would need, from a simple pole to high-end studio equipment. Their online catalog is huge and they almost always something nice on sale. They have a wonderful used cameras offer which is great for beginners. If you are just getting into the business, you should buy cheap and used cameras, until you get the hang of things.

The impact these (quite old) online stores have had on the way photographers do their shopping is massively positive and that’s why we love them.

Used Photography Equipment

KEH is another great online place to buy photography equipment from. They’re also the first to tell you that the external condition of a camera is unrelated to its internal condition. This is one of the first things a beginner learns when out and about in the photography business, so you shouldn’t be picky about a few scratches. A pro won’t care about a few flaws, as long as the camera does its job, while an amateur will.

Adorama and B&H Photo Video also have a used camera and accessories section that we urge you to check out.

Beware of Scams and Frauds

If the price of a product is significantly lower than B&H Photo Video and Adorama, then the whole thing is, most likely, a scam.

Never, ever send anyone detailed information about your credit card. It’s 2014 and people are still getting ripped off online. If your gut says that it’s iffy, then it’s iffy and you should not buy from that place.

If you have trouble spotting scams, know it from us that any place that doesn’t take credit cards is most likely a fraud. They’ll ask for money orders, bank transfers or Western Union, and while in other countries this is absolutely fine, in the U.S. it is not.

Do a little research on your own, before you buy, don’t just rely on the website’s comment section.

What type of photography are you into? Antique, newborn or wedding? Nature, outdoor or underwater? High speed or Kirilian? Aerial 360 using a kite or a drone? Tell us about it!

What is Boudoir Photography and How to Approach It?

boudoir photography

Boudoir Photography

Boudoir photography’s increasingly popularity is telling us that people are losing their inhibitions, which can be a great thing, but boudoir photography is not new at all, it first started taking off in the early ‘20s. Back then it was only actresses and models who would be shot in skimpy outfits inside their boudoir. Now, everyone’s doing and loving it. Before we start, you need to keep in mind that boudoir photography differs from nude photography or erotic photography. Today we’re going to take a closer look to boudoir photography and give you, the photographer, a few tips and ideas on how to photograph your clients.

Bridal Boudoir Photography

So many brides are doing the bridal boudoir photography thing nowadays. Before their wedding, future brides will go and have their sexy photograph taken to surprise their future husbands on their big day. It’s a practice that’s been going on for decades and it doesn’t show signs of going away. If you want to get into boudoir photography, we suggest you make future brides your main target. Have special price offers for brides or offer a discount for couples, which brings us to our next section.

Couples Boudoir Photography

Aside from bridal boudoir photography, another type of boudoir photography that’s getting quite a lot of attention and popularity is couples boudoir photography and plus size boudoir photography. Couples who want to get their sexy on in photographs are harder to photograph than, say, a single female or male. Together, their needs will change, and so will their energies. When working with couples we suggest you make the woman the center of attention and keep the man on a secondary plane. It’s what works best!

Boudoir Photography Ideas and Tips

We have three tips and ideas for boudoir photography. The biggest tip is for you, the photographer, to exude professionalism. If you do, then people are going to start feeling comfortable around you and when that happens, the magic also happens. Even if you’re just starting out and you’re a bit uncertain of yourself and your skills, don’t let that show. You know how they say: Fake it till you make it!

Another tips is to always use music while shooting your clients. Sexy music will help your subjects unwind, relax and get their sexy mood on. Keep a wide variety of styles and genres, because you never know which type inspires your clients.

An idea for your boudoir photography studio is to shoot raw, this way you can do the best editing possible. With boudoir photography you’ll always need to touch up and even use Photoshop. Your job is to make the subject as attractive as possible. If sometimes that requires a lot of image processing, then so be it!

Boudoir Photography Poses

When it comes to poses, you as the photographer need to guide your subjects well. When people come to your studio for boudoir photos, they come with something in mind. You need to find out what that is and tell them from the start if that is doable or not. A lot of people still confuse boudoir with erotic, so please remind your clients that they don’t necessarily have to be nude and that the best boudoir photographs involve some clothes. The best boudoir photography poses are the ones where your subject isn’t showing something, but implying it. Talk to them beforehand about the poses, so that they don’t get confused once they’re in your studio.

Some great boudoir photography studio can be found in the city of Houston, Ohio, Philadelphia, Austin, TX, Portland, Chicago, Atlanta, Orlando, Omaha, Charlotte, NC, Pittsburgh, Kansas, Jacksonville, FL, Virginia, Minneapolis, Louisville, Phoenix, Sacramento, Orange County, Las Vegas, NYC, Utah, Dallas, Michigan, Denver, San Antonio, Tampa, Nashville, Indianapolis, IN and Harrisburg, PA.

5 Cute Photo Album Ideas

When trying to set up a photography business, one of the key aspects which gain most of your attention is, of course, your technique and equipment. There’s almost no end to the constant strive to improve your skills, learn more about how to use various tricks to obtain stunning effects, and to the desire to invest in the next best thing as far as equipment is concerned. This is all very well, but maybe you should spend a little more time considering the experience your clients have after working with you. This isn’t just about the so-called bedside manner, or making your subjects feel comfortable during the shoot, but it should also be about the mementos they’re left with. Of course, they’ll all order digital photos and a few large portraits, but not all of them will think about photo albums. Maybe it’s time to consider surprising your large-order customers with a custom made photo album featuring their best shots. Since there will be some clients who’ll think about it themselves and order one, having the skill to create beautiful photo albums will help you even more. Here are our top 5 suggestions.

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1. Center the photo album pages around themes and sub-themes

Even if the album is basically one big splurge of photos from a certain event or photo shoot, you can still organize them by the feeling they give you. Pair 2 or 3 photos per page either by what people are doing in them, either by seeking to create a funny effect by matching them together. Such a funny effect could be, for example, someone making a sad face, then a photo of another person appearing, and then another of the first person looking all bright and cheerful. You get the idea – just play around with the photos in order to create a funny and delightful walk down memory lane for the people who will receive it.

2. Handwrite labels for each photo, page, and cover

Handwritten labels look way better than printed ones, and an album without labels on its cover and pages looks like it’s missing something. Fill in the labels on the cover or inner covers yourself, and let the recipients fill out the rest of the labels from underneath the photos. They’ll surely appreciate the opportunity to caption it with funny or witty or simply emotionally significant things, and grow fonder of the album you compiled with each passing year.

3. Personalize the photo album with fabric and little insertions

You can get most of the props you can apply over a photo album in any large general store. You can start experimenting with decorations by gluing a large piece of fabric over the main cover, and cutting out a piece of its center so you can still feature a photo on it. Careful at how neatly you tuck in the pages so that the fabric can’t easily be torn off afterwards. Feel free to add all sorts of creative insertions on it afterwards, according to the theme you want to highlight.

4. Take it even further with metallic monograms

If you think you’d be willing to take the personalization even further for a couple of special customers, you could consider decorating the photo album with metallic monograms on the cover, or even on each page. The technique is pretty much a classic and won’t actually require that much skill, but it will look impressive to your more sober clients.

5. Try making a photo card as well, scrapbook-style

If most of your clients don’t really place such large orders as to justify the business decision of gifting them a scrapbook, maybe just apply the same idea to a stand-up photo card. Decorate its frame as nicely as you can, maybe even include two photos on it, and send it with your compliments. Your photographer renown will benefit from these small moves as well.

To maintain inspiration, it never hurts to keep an eye out for new photo album ideas which pop up around the web, gathered together in a growing collection like this one on Pinterest.

Get More Exposure for Your Work: Curate a Themed Gallery

Struggling to make a name for yourself as a (relatively) young photographer is quite challenging, as we all know. One of the main challenges of this convoluted process is developing your own voice. In an age where visual information seems to prime and the old cliché about a picture being “worth a thousand words” seems truer than ever, this shouldn’t be too hard. Unfortunately, against this apparent set of good premises, there are so many other aspiring photographers out there, that things are often harder than they seem to the outside world. This increased competition is precisely why developing a unique voice as an entry level photographer is crucial in securing a spot on the photography market and in transitioning from an amateur to a pro.

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In the effort to develop a more unique voice, you need to secure yourself a photography niche; but in order to make your work more known within the field, you are required to invest a different kind of efforts. While the first task requires more artistic vision, in addition to a good knowledge of what other photographers in the game are currently doing and what the main trends are, the second task of promoting your work has more to do with marketing strategies. Indeed, knowing how to bring the right people’s gaze upon your work can be the key difference between a success story and an ordinary one. Today we will give you a hint on how to promote your work better, besides using social media and such: why don’t you try to curate a themed gallery of photos somewhere?

Yes, it might sound like a huge plan and a costly one too, or at least too costly for an amateur photographer aspiring to go pro. Don’t worry, while it’s true that a professionally organized photo gallery can require quite an investment, no one is expecting you to host one of those. On the plus side, you might even have more appeal by adding an indie charm to yours precisely by not making it a traditional established kind of gallery. The underground air of the whole thing will work in your favor, especially if you’re a relatively young photographer with a fresh approach or a controversial theme.

As to how exactly would it help you gain more exposure if you were to curate a themed gallery, this is how it works. You think of the theme in your photographs that you like best, or which is the most interesting and fit for a whole story; in other words, something which would qualify to put you into a certain niche. After picking it, you select 4 or 5 photos of yours that best illustrate that vibe and think of how you could highlight them when you’ll curate a themed gallery to be built more or less around those picks. Next, you launch a call for contributions to all photographers who may be looking for ways to become more visible as well. The only condition will be respecting the theme (and not asking for money from you, obviously, but you should make it clear that this is a no-profit event).

The rest are just organizational details which may seem prohibitive at first, but after you manage to relax you’ll see that they’re not so impossible to work out. So what if you can’t afford to actually rent a place to curate a themed gallery in? Do it at your place or a friend’s house, if it’s big and cozy enough. Heck, do it in an abandoned factory or a cool underground venture, whatever. Just make sure to send invites to all the people in the business and especially to photography magazines which you’d like to see featuring your event. Good luck with everything and don’t fret with the preparations more than necessary.

Why Photographing An Animal Will Make You a Star

Why Photographing An Animal Will Make You a Star3

Animals are the most genuine models a photographer could ever dream of. You know when you have problems relaxing and someone just comes out of the blue whispering: Just be. Nothing more. It’s that easy. Well it seems that animals are the absolute masters of presence or gurus of our perceived present. They can always do that, no matter the circumstances. However, trust me on this one: if you get to be in control of photographing an animal, you’ll become a true star! You’ll become widely appreciated, just like you’ve always dreamed of. No one will ever doubt your talents again. Because this is no piece of cake.

Let’s walk through the reasons why this is a praiseworthy deed. First of all, despite this obvious communication barrier, animals are better than humans. Why is that?

1.     Animals Are No Hypocrites

Why Photographing An Animal Will Make You a Star4

They are always themselves. Despite the fact that this actually means that they are never in the mood for photos, once you get the chance to immortalize something, it cannot be anything but genuine. Animals express their feelings and their moods without restraints. They don’t strive to be cute, they just are. They don’t strive to be fearful, they just are. What you see is what you get – no games played, no half measures, no fake smiles.

2.     Animals Don’t Care About Appearance

Why Photographing An Animal Will Make You a Star2

Not caring about how you look today means no useless obstacles, no secondary thoughts, no brakes, just sheer freedom and excitement. So go for it! Immortalize the instant, cease the moment and send emails to employers afterwards. That’s why everybody is so impressed by cute photos with furry creatures. They are authentic!

3.     Animals Don’t Care About What Others Think

Why Photographing An Animal Will Make You a Star5

Caring about exterior opinions usually refers to humans, not their animal friends. Parasite thoughts kill both freedom and creativity. And non-human models seem to have guessed that somehow, because no second thoughts interfere once they decide to start posing like there’s no tomorrow. They are relaxed, they are focused on what matters when magic happens – their own state of consciousness, and they simply mind their own business after all. And how fascinating that is!

4.     Animals Are Giving And Sincere

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It goes without saying that there’s a special connection between humans and their animal models. Well at least with some of them. When it comes to the less friendly species, one should just hide in the bushes and hunt the moment. That’s the only way. Therefore I’d strongly advise you to start by immortalizing the species that live among humans, just to get used to the vibe. What I’m trying to convince you of is the fact that you should start your training in this way.

Unfortunately people are wearing masks all the time. In other words, whenever you photograph them they are likely to be wearing at least three. If you want to get an honest vibe, start with your pet. For instance, let’s take a photograph showing a man and a dog. The dog in the first place, and not the man, would always draw one’s attention. It’s a simple fact of life. Animals can just exist, can just relax, and can just enjoy a moment, a meal or a sip of water without any further complications. For us humans things are always so abstract, so multi-layered, so blurry, so bring, so old, so confusing. That’s why photos of the animal kingdom are so successful; because they are authentic, and powerful, and they can say so many things using a totally different language than ours. So take your camera, make a simple plan or just start chasing your dog. Photographing an animal will make you a star! Just get off the right foot and trust me on this one, will you?

How to Relocate Your Wedding Photography Business in 3 Steps

No one’s saying they’re easy steps, but we’re saying it’s definitely feasible to relocate your wedding photography business. Now, if you’re interested in wedding photography and the business aspects of this field, you already know that the issue of location is very important. It’s relevant for a wedding photographer’s digital marketing efforts (think location searches), for acquiring new business leads, for building a brand identity and for raising brand awareness. As such, with location being so inextricably connected with the very nature of the wedding photography business, how does one successfully transition from one location to another – without killing the business in the process? Check out our three helpful tips below, with input from real-life photographers.

relocate-your-wedding-photography-business

1. Future-proof your business for location changes

This is one step to start working on as much ahead of the time when you actually relocate your wedding photography business as possible. Your plan should be to target global audiences, even before your physical move. If you do this successfully, you will have already built a bit of a reputation for yourself, by the time the move comes around. Easier said than done? Perhaps. But in the digital age of social networking, it’s not that difficult either. Update your website and/or blog regularly, announce your upcoming move via social media profiles and keep your online presence pleasant and likeable. The Internet basically works as a global market place, so drumming up a bit of hype before you relocate will allow you to step forward with that much more confidence.

2. Get to know your new market

This second step in your plan to relocate your wedding photography business is all about pricing. The thing about different markets is that… well, they are different, in terms of pricing, client expectations, and requirements. Get a feel of the market by gauging the experiences of local photographers. They’ll give you a fairly accurate and comprehensive idea on what to expect. Should you stay at the wedding until the very last guest has left? Are your current prices too high for a different market? Yes, bear in mind that you might have to lower your prices in order to penetrate a whole new market; however, it’s important to know what the local expectations are, as you don’t want to go too low. Once you get there, your mission will be to get as many weddings booked in as short a timeframe as possible. Since most weddings are booked for about a year in advance, you will probably have to sacrifice making a profit in the beginning, in order to build a locally relevant portfolio. If you play your cards right, though, this will only be temporary – so grin and bear it. It’s definitely worth it!

3. Network, network, network

The third and final step in your efforts to relocate your wedding photography business is also probably the most difficult one to complete. That’s because the effort of networking needs to be sustained and ongoing, in order for them to be efficient. Not to mention that having like-minded peers as friends in a new market is good for your mental health. It will make you focused, accountable for your work, and will also provide a regular dose of inspiration. A word of advice, though: you might be tempted to follow the big names, the big shots, the big leaguers in your new market. Don’t. Keep an eye on them, to stay in the loop, but spend most of your energy building genuine connections with people you respect and look up to. In the long-run, that’s where your support system and life-long friendships will come from. Also, chances are that’s where your referrals and gig leads will come from, too.

The Best Small Investment Tips to Become a Pro Photographer

A lot of young photographers to be are trying to make the transition between being just a passionate amateur to being a fully legitimate professional photographer. What separates the first from the latter isn’t necessarily the skill or talent and or even the experience; but more like an arbitrary convention that differentiates between a hobby and a business. In other words, if you get paid for it, or if you open some kind of official start-up, it means you’re a pro. If you just do it for pleasure, you’re an amateur. In a way, it’s completely unfair, because if you’re striving to become a pro photographer, the term “amateur” stuck to your current identity somehow implies that you’re not doing a really awesome job, but the truth is that you may be very skilled and talented, but you just didn’t get a paid gig so far.

Still, if you want to make that transition once and for all, either by founding a small photography start-up or simply by charging fees for your services, you need to do a couple of things first. The most important thing is to be really good at photography and to keep getting better, but we’re sure you’ve already got that covered. As a young photographer striving to prove yourself, it’s probably the main thing you’re working on when it comes to improving your odds of making it to the pro league. But the other thing you should pay attention to, in addition to simply improving your skills, is investing a bit in some essentials that would help you become a pro photographer faster. Here are our tips on what small investment you should consider, the matter is of course debatable, but our suggestions do make a fine starting point.

1

A tripod: We will not start this list with a good or professional camera, because it’s the first thing photography aficionados think about by themselves. Chances are, if you’re trying to become a pro photographer, you already though about it and invested in your camera by now. But our experience with aspiring photographers tells us not all think about getting a tripod as well, many preferring to just point and shoot. Perhaps it’s time to reconsider this approach.

2

A cheap old film camera: Nowadays everything has of course gone digital and that has become the standard for quality and everything. Vintage film cameras are, in consequence, very cheap now, and somehow regarded as being not so good. While it’s true that digital photography opens up a world of processing possibilities and filtering options and so on, film photography should not be despised by an aspiring pro. Not only would it help your overall skills and understanding of photography if you experiment with such a camera for a while, but it would also allow you to produce some wonderful pictures which current cameras couldn’t really achieve in the same way. Just look at the wonderful work people like Oleg Oprisco are doing and you’ll understand. Also, a vintage film camera looks really cool and makes you seem the master of all equipment. If you can create amazing images with that, you can do it with any kind of gear.

3

A high-power Monolight:  Professional lighting can make the difference between an amateur photo and a truly stunning and impeccably done photo. It would be a shame not to highlight your good camera and good skills with the proper accessory, and this one should be the first on your list. Why a Monolight, in particular? Because one of these can be also used indoors to create a studio-like setting, but it’s also portable enough to take with you outdoors as well (or to other locations). Until you can afford an actual photo studio, it will give you the best chance of shooting like a professional photographer and of impressing the people you work with as one. If you’re on your way to become a pro photographer, these three are the magic tricks you should have up your sleeve.