Virtual Photography Studio

We're the co-founders of and have been writing on this blog since 2004. We started Virtual as a way to help photographers stretch beyond a part time income, and develop strategies to become a Five Figure Photographer or a Six Figure Photographer. Ultimately its all about lifestyle, and if your goal is to live as a photographer 24/7, we think you should have the knowledge and the tools to do so. Welcome!

About Virtual Photography

We're the co-founders of and have been writing on this blog since 2004. We started Virtual as a way to help photographers stretch beyond a part time income, and develop strategies to become a Five Figure Photographer or a Six Figure Photographer. Ultimately its all about lifestyle, and if your goal is to live as a photographer 24/7, we think you should have the knowledge and the tools to do so. Welcome!

4 Infomercial Selling Techniques You Can Steal And Use To Improve Your Photography Sales Methods

You’re sitting up late at night.

You switch the channel, and before you know it you’re hooked.

Can you really do all that with a knife? Can you really have a body like that with just 20 minutes of exercise a day?

You know you shouldn’t believe what they have to say. You’ve even laughed about the sales tactics of infomercials with your friends – who buys that stuff anyway?

Then before you know it, you open up your wallet, take out your card, place the call, and have your “new” thing is on its way.4 Infomercial Selling Techniques You Can Steal And Use To Improve Your Photography Sales Methods

Wow. Did you just fall for that?

Yep. And so do millions of other people every single day.

That’s why infomercials are so successful.

Yet for most people, they get caught up in what the whole thing is about – what they’re selling – and they forget that there is another side to it. If you’re now a small business owner, never look at things strictly through the eyes of a consumer ever again. Instead, look at things through the eyes of a business person as well.

And when you look at infomercials through the eyes of a business owner, you will see things in a completely different way. Yes, there are things you can take right now from any infomercial you watch and incorporate into your own photography business model. Here’s how.

1. Emphasize the problem

The problem with most photographers’ marketing programs is they focus in on the basics. “I’m a wedding photographer.” “I capture memories.”

Yada. Yada. Yada.

Yes, anyone who wants to hire a photographer knows what you do. If they are planning a wedding, they look for a wedding photographer.

But what they don’t know – and who they really look up to once they find – is a photographer that stretches beyond normal words and actually gives them advice too.

With every type of photography, people are looking to hire someone that can give them something they can’t get on their own. They have a “problem” and you have the solution.

But if you don’t emphasize the problem and show them how you’re the perfect solution, you’re just thrown into the bucket with the majority of other photographers that have no idea how to sell.

Are you a portraits photographer? You can play up so many problems in today’s market. How about selfies – do you really want an arm in all of your portraits? What about big box locations – do you really want cheesy backgrounds and “stand on the x” fake smiles?

The key is finding something that separates you from everyone else out there – and play it up in every way imaginable.

2. Details and repetition

If you haven’t watched an infomercial in a while, do it. You’ll quickly notice that there isn’t a lot of script there. Instead, they take a concept and repeat it again and again from every angle imaginable. You can do that tool.

Set up the problem. Show your solution.

Then talk about the problem in a different way. And again show how everything leads back to your solution.

Have your favorite client talk about their problem. And how you were the only one they could find that solved it perfectly.

Rinse. Repeat. Do it again. On your brochures. On your website. On Facebook. In your client meetings. Everywhere.

3. Prove your scarcity

There is only one of you. And there is only so much you can do.

Yes, that’s always the underlying assumption. But like an infomercial, call action to it.

“There are only 52 weekends a year. We only photograph 52 weddings a year. That’s it. No more. Will you be one of the lucky ones to have your wedding captured by John Smith Photography?”

See? Obviously if someone thought about it, they know there is only 52 weekends a year, so of course you could only photograph during that time frame. But by saying it out loud, it creates scarcity. It makes you a little more daring, a little more “I gotta have him”.

That’s what infomercials do well. And that’s what you should do with every campaign, every offer you ever make.

“Want one of our fall portraits? We only have three weekends available, and two clients per weekend. Will you be one of the lucky ones?”

“All holiday orders must be placed by November 1st. Miss the date and you’ll have nothing to give your loved ones this holiday season.”

Yes, it works with everything.

4. Huge call to action

I once had a photographer contact me and leave a message. But he forgot to leave a phone number. So I went to his site to look for his contact information. Guess what? There was nothing there. No phone number on his header or in the sidebar. The contact us was just a fill-in-the-blank form.

Yes, I could use the number he called in from (and I did). But the point is ease of use. How do you expect your clients to get a hold of you when you make it difficult?

I quizzed him on it. And he said he hates spam and doesn’t want solicitors calling him. So he uses a form.

Not acceptable. When you’re in business, everything is about ease of use for your customer. They should never have to hunt for everything. In fact, you should be blatantly obvious as to what you want people to do.

“Fill out this form to see if your wedding date is still available.”

“Call us for your free consultation.”

Yes, it might seem over-easy. People should know that, why should you have to tell them?

Yet calls to action are triggers. If they are subconsciously thinking “I like this photographer”, a simple call to action may push them to take the next step.

Be specific. Take them by the hand and lead them exactly where you want them to go.

And the more you do it, the more success you’ll have down the road.

7 Things To Help You Improve Your Boudoir Photography Sessions

One of the fastest growing niches in the photography industry is boudoir, and with good reason.

Have you ever tried to take a boudoir selfie? Nope, it just doesn’t work.

There’s a special art form to creating a really great boudoir image. Yes, anyone can say they shoot boudoir and snap a few images outside. But to get really creative and have your work stand out from the crowd, it takes time and commitment to the art form.

What can you do to improve your images?

Study Boudoir Photography

With the Internet at your disposal, its easy to find very good photographers within this industry. Dedicate an hour or two to research and head out and find sites with the images you love and are comfortable taking and presenting to your clients. Yes, you can create a “hidden” board on Pinterest to mark your favorites and have immediate access to them at any time. And in fact, this is a great way to have your cheat sheet with you on your shoots. Just pull up your Pinterest app on your iPad, pull up your hidden board, and have inspiration at your fingertips as you shoot. Don’t be afraid to use those images as inspiration as you set up your own images – your style will come as you gain confidence and discover what works for you.

Don’t Assume Your Clients Know What To Do

When a client books a boudoir session, they have some understanding of what they want. But they still need direction. Instead of a quick conversation – bring this and that – establish a marketing kit that provides them with the details. You can provide guidebooks on how to get comfortable in front of the camera. You can provide ideas for clothes and props to bring. You can provide sample images from other clients. Make it distinct for each individual client. This alone will give you an edge on looking and acting professional – your clients will love it.

Set Your Rules From The Beginning

Will you shoot in your studio or your clients’ homes? Will you shoot outside? Will you work with nudity? Will you work with individuals or couples? Just because you define boudoir photography in one manner doesn’t mean your potential clients might not have a different definition. And it can be very uncomfortable if you aren’t working towards the same goal. Be very specific about what is acceptable and what isn’t. Don’t be afraid to have guidelines available – share them before you book with a client, and consider placing them on your website for anyone to see before they decide to book with you.

Have Options

Does your client want the full treatment for her special day? Why not work with a makeup artist and a hair stylist who can come together with you for a complete package deal. Give her the royal queen treatment! Not only will she feel great, she’ll look happier and sexier for her final images too.

What’s The Final Product?

Sure she wants a boudoir session. But the session itself is only half of your service. What will she be taking home? A few images on a CD won’t cut it here. This is where you should have many options available for her to present her “surprise” to her significant other. A secret photo album? A framed image she can unveil? You can set the scene – and the excitement – by teaching your prospects what the outcome of a session will be.

Teach The Session

While many women love the concept of boudoir photography, some will definitely be more comfortable than others with the actual process. As a photographer, it’s your job to put your client at ease from the beginning. Can you create special videos to showcase the process? Can you show them the experience before they book with you? How do you talk with them when they first connect with you? How much detail can you put into your sales process to show them they can be comfortable every moment of the shoot? Boudoir isn’t like a family portrait. You can’t just show up and wing it. Put time into every aspect of it and it will improve your process immensely.

Boudoir Photography: The Quick Start Guide For Professional Photographers.

Understand Your Clients

Instead of reaching out to “all” women, choose a specific niche to work with. Maybe you live in an area where you can work with military wives wanting something extra special for their husbands’ homecoming. Maybe you work with cancer patients wanting to feel sexy with their bodies again. There are many directions you can take with boudoir photography, and it all can stretch beyond “every woman”. The more specific you are from the beginning, the easier it will be to create your marketing materials and reach out to your niche market.

What Will Be Your Biggest Regret?

When people look back over their lives, no one will ever tell you they regret trying something new. Even if it doesn’t work out quite the way they anticipated, they still learned and grew from the experience.

Yet the number one thing everyone regrets are the things they didn’t do.

“I remember a time I had this experience in front of me and I chose not to move forward. That’s my biggest regret.”

Starting a business is difficult at best. In fact it can be so difficult and overwhelming it’s easy to shut down and decide not to move forward with your plans.

Yet what do you have to lose?What Will Be Your Biggest Regret

Take this opportunity to …

Take your first step. Nothing feels better than doing something concrete that moves you one step closer to your goal.

Move out of your comfort zone. People hold back because they like familiarity instead of something new. In small business, every day presents something new. Get used to feeling uncomfortable … and learn from it so you can take your next big step.

Educate yourself. The only way to keep moving forward in big ways is to learn all the time. Mistakes help you grow. New ideas help you move forward.

Never forget yourself. Your happiness is key to all others around you. You can easily control the mood of those around you – build on your own happiness and watch all others follow suit.

Practice. The great thing about photography is there is always room for improvement. Just because you know how to use a camera, doesn’t mean you understand a new lens. Once you have a concept down, there are always other things to learn. Choose new concepts all the time and perfect them in your mind before you move on to the next idea.

Eliminate the negative. Years ago I learned a secret … eliminate the negativity in your life and you’ll automatically be happier. Talk with a person that leaves the news on all day long. Now talk with a person that doesn’t own a television. Big difference. By making simple changes – eliminating negative news sources in your life – you’ll automatically see a difference in your outlook.

Let go of what doesn’t work to make room for what does. With only 24 hours in a day, you’ll have to leave something behind in order to have the time to put a new photography business into your life. What doesn’t work any more? What could you happily eliminate and never miss it again?

It’s the only way to move forward. And think of it this way.

20 years from now, will that be your biggest regret? What can you do to change that today?

A Little YouTube Inspiration For Photographers

Every once in a while, its nice to take a break and be inspired by something outside of your comfort zone. What are others doing in the world of photography? How can they motivate you to reach and grow and stretch beyond what you are currently doing with your own photography?

I recently ran across a few YouTube videos that provide inspiration to us photographers. Take a look and see what you think.

Google Trusted Photographer – What Does It Mean?

Have you ever played with the Google maps concept? You can search out any address and with a few clicks have a street view of the surrounding area.

This works out really well when you’re unfamiliar with an area, and wish to have an idea of where you are going before you get there.

We used it the first time we went to Italy, and it was very helpful getting an idea of where our apartment was before we ever stepped off the plane. We “recognized” landmarks immediately, and found our location much quicker than we would have without it – something especially helpful when you take the train and walk there yourself without being able to speak Italian!

Now that Google has photographed almost everywhere street view, they are turning to other locations – inside the buildings themselves.

Wouldn’t it be great to be able to “see” a restaurant in the city you’re hosting a retreat without having to visit in person? Or to be able to look inside a store to see if they truly have the products you want to look at?

Yes, there are all kinds of reasons to have the inside of your location photographed and placed in Google Maps’ que.

Google Trusted Photographer

But in order for that to happen, you need to have photographs – the right kind of photographs.

No snapping a few images with your iPhone. If businesses want to take advantage of this technology, they need to have the right kind of photographs to present the virtual tour – which means they need the right kind of photographer.

In order to be a Google Trusted Photographer, you have to meet certain qualifications.

You have to be ready to run a high volume photography business – they say you’ll be working 30+ hours per week as a part of the program.

And you have to have business skills behind you – are you ready for door to door or tele-sales in order to reach out to your customers?

Your goal as a Google Trusted Photographer will be to connect with local businesses and educate them on the power of being included in Google Maps Business Profiles. Once you have a new customer, you will spend around two hours capturing the images needed to make the Google virtual tour possible. Then you will work behind the scenes to publish your work into the Google Maps platform.Google Trusted Photographer

That’s it.

You do have to apply for the position, but once accepted they provide all the training.

Right now Trusted Photographers are working with businesses in U.S., Canada, Spain, Italy, the UK, France, Netherlands, Sweden, Denmark, Switzerland, Ireland, Australia, and New Zealand. And of course a lot more to come.

Sound interesting? Apply now. It may be just the boost your business needs in this new economy.

How To Research Your Photographic Competition

“How do you know that?”

That’s a question I get asked all the time. If someone asks me a question, I know exactly how to spend 5 or 10 minutes researching it to make an informed decision about it, and then I can have an intelligent conversation on it.

But what I’ve realized over the years is a lot of people don’t understand how to do that. I guess you can say that researching is an art in itself.

So when I was talking to a “traditional” photographer who was having trouble with his business the other day, it didn’t surprise me that he really didn’t understand how to look at photography through the eyes of our modern day era.

“Yes, there really are a lot of ways to make money at photography. You just have to look at what your successful competitors are doing,” I told him.

“And how would I ever do that? Its not like they’re going to tell me what they are doing,” he said.

“Sure they will. Just watch.”

Let’s say we’ve decided we want to sell some of our photography online. We want the flexibility of being able to run the business from anywhere, and we like the idea of fine art photography. Etsy is just the place to go to find out what people are doing.

We’ll start by using a tool like Craftcount. Craftcount tracks Etsy top sellers by category. So if we look at photographers, here are the top 15 sellers on Etsy in the photography category:

Craftcount to find your photography competition

Now that you have top sellers, you can dive in and find out what they are doing.

Let’s look at number one:

How To Research Your Photographic Competition

She photographs nature and travel, and sells fine art prints through Etsy. She also has sold her work through a variety of retail outlets like Target and Trader Joe’s.

She sells her fine art prints in all sizes. But I can also se she has a couple of niches that are very interesting – nursery wall art and iphone cases. Hmmm…

Think there is potential with turning your photographs into cases for smart technology? Yep, me too. That’s definitely something to pursue.

I also like niching, and the concept of using photographs to create nursery wall art is also an intriguing concept. How well could you do with soft images exclusively for moms looking to decorate their newborn’s rooms in a different way?

And if you did it right and started gaining a lot of exposure, you may even have a major company pick up your concept and bring it to the masses. Have you seen the way Target introduces new designers into their stores? Or Macy’s?

So with 5 minutes of time and looking quickly at one source, the ideas are already starting to whirl.

Yes, it really is that easy. You just have to look.

What can you find?

10 Things You Should Be Doing If You Want To Be A Destination Photographer

10 Things You Should Be Doing If You Want To Be A Destination Photographer

1. Use Destination Photography in your name

Skip the cutesy names or the bland and generic. If you know you want to be a destination photographer, say so in your name. It tells people exactly what you do, and it makes it memorable when you are networking online.

2. Describe yourself as a Destination Photographer

How do you talk about yourself when you post online or you network in your local community? Do you say “I’m a wedding photographer” or “I photography families”? Nope. If you truly want to be a destination photographer, say so. “I’m exclusively a destination photographer for some of the most spectacular weddings on the planet.” Yep, that’ll get their attention.

3. Use Destination Photographer in your keyword descriptions

A recent search for “destination photography” on Google says it all. These people want to rank high for “destination photographer” and they do – these are the top four.

Use Destination Photographer in your keyword descriptions

By using keywords built around destination photography, you get results.

4. Do what Destination Photographers do

A recent post on Huffington Post Weddings article says it all:

One of our favorite trends in destination weddings? When couples opt for the post-wedding “Trash the Dress” photo session.

Do what Destination Photographers do

If other destination photographers are doing something well, you can learn from their experiences and do it better. In this case, Huffington Post needed 12 trash the dress photos for its story – strive to make the next story.

5. Be where the people are

When a bride and groom to be decide they are holding their wedding away from their local community, they don’t research things in their local community. Which means if you are advertising in your local wedding guide – you’ll never meet a destination bride.

They go to the resources that help them plan a destination event. Destination Weddings anyone?

6. Know what Destination Photography means to you

Yes, some people may search for destination photography. Yet many, many more know exactly where they are going and start searching from there. If you want to shoot in Mexico, you better include Mexico in the way you talk. Pick your locations and start talking about them. That’s how you get known in those areas.

7. Find Destination vendors

Photographers aren’t the only vendors that like to travel. Find a group that caters to the destination business and network with like-minded vendors and business owners. Try Destination Wedding and Honeymoon Specialists Association or the Association of Destination Wedding Professionals to get you started.

8. PR yourself

Every day newspapers, magazines and television shows have time/space to fill. They are always looking for fun and unique things to share with their audience. If you have a unique slant to your clientele and the way you do business, you’ll be at the forefront of gaining the attention of these sources. All you have to do is let them know what you are doing.

9. It’s not all about weddings

Lets say you really love a ski town. And your goal is to be in that location two months out of the year. Why not get involved with the local Chamber, or link up with the visitors center or in-town magazine? There are many ways you can get your name out to people that want to travel there in the future – you just have to look for the opportunities. Check out Steamboat Springs magazine for some ideas. What family wouldn’t love a unique portrait in a location that will always bring them happy memories?

10. Work with other vendors

The more you get to know people within an industry, the more opportunity will come up. If you love working corporate events, a hotel may be the perfect location to build a relationship with. If weddings are your thing, an event coordinator that travels the globe may be your best referral source. Instead of advertising exclusively in things that reach a potential customer (ie. a bride), don’t forget to spend just as much time reaching out to potential power partners. They can share unlimited opportunities over the coming years IF you find a way to connect and stay in their line of thinking from this point forward.

Remember, Destination Photographer doesn’t mean unlimited locations (though the opportunity is always there). Instead, Destination Photographer means you’re expanding your business potential outside of your local community. You can choose the locations. You can choose how and where to focus. The only thing left is connecting up with potential clients, which will be easy when you start thinking like a destination photographer.

5 Quick Things You Can Do This Week To Fix Your Sales Process

Where do you look for new clients?

If you’re like most photographers these days, you’re heading online more and more. And why not? Facebook has over a billion people. Pull up any key term in Google and you’ll find millions of results just waiting for the person to search and find.

But just because there is a lot of potential doesn’t mean you’ll find it IF you aren’t approaching it in the right manner. To find clients, you have to have a dynamic web presence. And a dynamic web presence means the ability to take a potential client from one point to another, walking them from just finding out about you to signing up and becoming a happy and satisfied client.

If you don’t have a dynamic web presence, or any piece of the process isn’t in place, you’re missing out on HUGE potential.

Look through this list; do you see any offenders in your business? If so, clean them up today.

#1: Your call to action is missing

I worked with a photographer a couple of years ago who couldn’t figure out why no one ever contacted him through his website. So I agreed to spend some time going through it and give him some pointers on things to change.5 Quick Things You Can Do This Week To Fix Your Sales Process

It took me 30 seconds to find out what was wrong.

Nowhere on his website was a phone number, an email address, or any way of connecting with him. He didn’t even have what city he was located in and was willing to do business in. He had a fill-in-the-blank form – and that was it.

When I questioned him about it, his response was “I don’t want all that spam or people contacting me about anything other then doing business with me. This is my way of weeding out the spammers and the marketers so I only have to deal with potential customers.”

The problem with trying to make it difficult for spammers and marketers to get a hold of you is you are doing the same thing to your customers. And if things are that difficult for your potential customers, I guarantee you they are going somewhere else.

Never, never hold back on giving people ways to connect with you. In fact, the more ways they can connect, the better.

  • Tell them to Facebook you and respond immediately.
  • Give them your phone number so they can call when they’re ready.
  • Give them an email and check your account all the time.
  • Create open comments on your blog (with your approval of course) and respond as soon as anyone comments on things you have to say.
  • Put your phone number bold and in the header of your site. Make sure they can find it easily as soon as they want to connect with you.
  • Give them free information to find out more about you. Those free report and sign up boxes you see on SO MANY sites online? Yes, they work. And you should be using it too.

Your homework this week: Look through your site and see how easy it is to connect with you. Can a potential client connect with you in many different ways, and be able to find those connections the second they decide to move forward? [Read more…]

7 Checks To Make Sure Your Facebook Page Is Up To Date

Do you have a little extra time this week?

Then maybe its time to make sure you are taking advantage of all the latest Facebook features.

Its easy to get caught up in the day to day “stuff” that happens within our businesses. So much so that we forget about going back and making sure we can do all we can with what we have.

And if you’ve been over to Facebook lately, you’ll likely see additional changes all the time – have you noticed the changes Facebook Graph has put into play?

#1 Are you maximizing your cover image?

Facebook has updated its guidelines, creating more space in your cover image and loosening the restrictions on what you can display in the space. This is your prime real estate – the first thing people see when they visit your page. Make sure you display things that instantly say who you are – your award winning photos, calls to action, web address, logo and/or branding, and more.

The key is that text cannot exceed 20 percent of the cover image area.

Facebook Page Check for your Photography Page

#2 What does your profile image say about you?

Your profile image is used every time you post on Facebook and it’s the first thing people see when glancing their posts in their newsfeed. If you become value in their minds, they are more likely to stop and read what you have to say. The key is becoming recognizable.

Also, make sure you upload an image at 180×180 pixels – Facebook will size it down to 160×160, but this ensures you have a clear, recognizable image that looks good wherever it goes. If you load a large, rectangular image, you might not create the impression you are looking for.

#3 Review your tab thumbnails

Your tab thumbnails appear below your cover image and lead to the main tools on your page you want your viewers to spend time with. Make sure they capture attention.

The best way to do this is to think about what course of action you want your visitors to take, and use simple fonts, images and words to direct them there. Why do they visit you? Why do they trust you? Make sure you know why you want them there and what you want them to do once they are.

#4 Use a short description that tells people about you

Right below your profile picture is a section that can show a brief description of approximately 155 characters. This space is a great way to communicate your key ideas to your visitor.

While its important to define what you do in as short of space as possible, also consider putting your URL there as well – it’s a great way to connect people back to your site where they can get more information.

It’s easy to edit – use go to Edit Setting in your admin panel, then look for Short Description under Basic Information.

Facebook Page Descriptions

#5 Optimize your about section for search results

Many people head to their About section and type up a short description of their business without thinking much about it. This about section not only tells your viewers who you are and what you do, its also open and available to search results and can produce rankings for you as well. Focus in on your keywords and make sure you maximize them throughout the content areas. When it comes to the online world, whether its your blog, your Facebook account, or any other social site, remember to maximize information as much as possible. Your goal online is to be found, and it won’t happen unless you add as much information as possible.

#6 Choose a Facebook URL

Depending on how long you’ve had your account and how you originally set it up, you may still have a URL with “pages” and a set of numbers in it. You can update it to a custom name – and you should as soon as possible.

A customized page web address looks more professional and makes it easier for people to find your business on Facebook. If they know the name of your business and type it in to the Facebook search bar, do you come up? It also makes it easier to connect on all other online sites – and adds to your professional branding as well.

#7 Review your category

How did you originally sign up for your Facebook Page? Facebook offers a variety of category options, many of which are similar. As a new business owner, they may be a bit confusing, especially if you haven’t fully defined your business yet. Will you travel for business? Or do you primarily have clients come into your studio?

If you do have a brick and mortar studio, consider changing to a Local Business, which allows users to check into your location. Checking in raises awareness about your business to their circle of influence, and it also boosts up your search results as a part of Graph Search.

Who Is A Better Photographer, A Man Or A Woman?

I read an article in the Wall Street Journal the other day, and it said:

Men tend to start businesses to be the “boss,” and their aim is for their businesses to grow as big as possible. Women start businesses to be personally challenged and to integrate work and family, and they want to stay at a size where they personally can oversee all aspects of the business.Who Is A Better Photographer, A Man Or A Woman

Right there you can start to see the difference in expectations and outcomes.

Men start businesses to see how big they can build them. Women build them more as an escape from the hectic life of a 9 to 5 job so that they can incorporate work and family into a more meaningful life.

And of course that leads to  one more thing. Men will build the business to maximize income. Women will settle for enough income to be happy (however she defines it).

So it got me to thinking about photographers and whether it was true in the photography field as well.

I found this great editorial on the subject over at Fstoppers – Photography: Is It Still A Man’s World?

In the article, Lee states that according to the National Endowment for the Arts Artists in the Workforce: 1990-2005 report put out in 2008, women make up 42.8% of all professional photographers. Not bad, right? But when you look a little closer, you’ll find that demographics show 60% of photographers under 35 are women. Meaning proportionately women haven’t come into the photography field until recently.

So from just those statistics, overall women are definitely penetrating the photography industry. But according to the WSJ, men will build more successful, higher income businesses than women. Does that hold true in photography?

Need help on the direction of your Photography Business?

According to the NEA’s report, the median income for male photographers is $35,500. The median income for a female photographer? $16,300.

Yep. It definitely holds true.

When it comes to shooting, men and women look at things differently. And that’s only to be expected. But the same holds true from person to person, man or woman. Photography is art. And art is created from within. How you look at a situation and how you choose to express it is all based on how you approach your art form.

Both men and women can be true artists in every sense of the word. Both can move to the top of the industry. Both can make successful careers. Both have the opportunity to take it as far as they can go.

But statistics show by far women “get stuck” more on the details than men.

So the question isn’t whether men or women are better at photography, the question becomes are men or women better at the business of photography?

Because without the business side of things, if all you do is make enough to barely survive, you’re much better off getting a job and skipping the “photography business” altogether.

What do you think? Need help on the direction of your Photography Business?