A career in wedding photography doesn’t have to mean a you only do one job, i.e. shoot weddings. Of course, perhaps your business strategy is that of a one-person army, a single-engine machine. That is, you shoot and edit your own photos, without the aid of an assistant or second shooter. However, perhaps your current level of career development has brought you to a less stable position and you alternate between post-production work in the studio, second shooting with various main photographers, and running your own photography operation. The advantage of doing all these things is that you develop a lot of diverse and useful skills, not the least important of which is that of knowing how to reduce your photo post-production time. We’ll tell you all about it today – though the truth is that it all boils down to a single strategy: knowing how to shoot like an editor.
1) Tell your clients’ story
As a wedding photographer, what’s your main goal? Putting together a portfolio of photos that look amazing on your blog, that have a ton of editorial appeal, that could, after all is said and done, end up in a wedding magazine? Or do you rather want to please your clients? Ideally, you should strike a balance between the two goals, but, at the end of the day, your clients are always the most important members of your audience as a photographer. They’re the ones whose needs you want to satisfy and whose story you want to tell. And they won’t always care as much as you do about super-edited photos with editorial value. They’ll want the candid smiles and the group photos, so focus on those if you want to keep them happy and reduce your photo post-production time.
2) Shoot for film
In the day and age of digital photography supremacy, it’s all too easy to overshoot. When there’s a 16GB memory card inside your camera, you might find yourself unable to stop shooting – but ending the event with tens of thousands of photos on your camera won’t help reduce your photo post-production time. Instead of falling into this entrapment, try to shoot with the eye of an editor. Try to think ahead and anticipate the necessary edits with each photo you take. You don’t want to be stuck in the studio for days, culling out your photos before you get to do anything else. The general rule of thumb here is to forget that the camera you hold in your hands is digital – think of it as an old-school film camera with no more than 36 exposures on a roll of film. This might just teach you to appreciate each shot and determine you to try and make it count.
3) Let your mistakes teach you
Irrespective of whether you work with an editor or edit all your own photos, you can always learn from your mistakes, especially if you want to reduce your photo post-production time. If you do work with an editor, try to spend some time with them as they work on your photos (and, ideally, on the work of other photographers, too). Perhaps you chose to use a 50mm lens in a small, crowded space and ended up with pictures that had to be massively cropped, in order for the guests’ expressions to become visible. Perhaps you selected an exposure time that worked for one part of the photo, but completely obliterated the side of it that would have actually been relevant. Until you shoot (and then shoot some more), it’s going to be difficult for you to understand what techniques and methods work in which particular contexts – but when you do, do pay heed to your errors.