Do you have a little extra time this week?
Then maybe its time to make sure you are taking advantage of all the latest Facebook features.
Its easy to get caught up in the day to day “stuff” that happens within our businesses. So much so that we forget about going back and making sure we can do all we can with what we have.
And if you’ve been over to Facebook lately, you’ll likely see additional changes all the time – have you noticed the changes Facebook Graph has put into play?
#1 Are you maximizing your cover image?
Facebook has updated its guidelines, creating more space in your cover image and loosening the restrictions on what you can display in the space. This is your prime real estate – the first thing people see when they visit your page. Make sure you display things that instantly say who you are – your award winning photos, calls to action, web address, logo and/or branding, and more.
The key is that text cannot exceed 20 percent of the cover image area.
#2 What does your profile image say about you?
Your profile image is used every time you post on Facebook and it’s the first thing people see when glancing their posts in their newsfeed. If you become value in their minds, they are more likely to stop and read what you have to say. The key is becoming recognizable.
Also, make sure you upload an image at 180×180 pixels – Facebook will size it down to 160×160, but this ensures you have a clear, recognizable image that looks good wherever it goes. If you load a large, rectangular image, you might not create the impression you are looking for.
#3 Review your tab thumbnails
Your tab thumbnails appear below your cover image and lead to the main tools on your page you want your viewers to spend time with. Make sure they capture attention.
The best way to do this is to think about what course of action you want your visitors to take, and use simple fonts, images and words to direct them there. Why do they visit you? Why do they trust you? Make sure you know why you want them there and what you want them to do once they are.
#4 Use a short description that tells people about you
Right below your profile picture is a section that can show a brief description of approximately 155 characters. This space is a great way to communicate your key ideas to your visitor.
While its important to define what you do in as short of space as possible, also consider putting your URL there as well – it’s a great way to connect people back to your site where they can get more information.
It’s easy to edit – use go to Edit Setting in your admin panel, then look for Short Description under Basic Information.
#5 Optimize your about section for search results
Many people head to their About section and type up a short description of their business without thinking much about it. This about section not only tells your viewers who you are and what you do, its also open and available to search results and can produce rankings for you as well. Focus in on your keywords and make sure you maximize them throughout the content areas. When it comes to the online world, whether its your blog, your Facebook account, or any other social site, remember to maximize information as much as possible. Your goal online is to be found, and it won’t happen unless you add as much information as possible.
#6 Choose a Facebook URL
Depending on how long you’ve had your account and how you originally set it up, you may still have a URL with “pages” and a set of numbers in it. You can update it to a custom name – and you should as soon as possible.
A customized page web address looks more professional and makes it easier for people to find your business on Facebook. If they know the name of your business and type it in to the Facebook search bar, do you come up? It also makes it easier to connect on all other online sites – and adds to your professional branding as well.
#7 Review your category
How did you originally sign up for your Facebook Page? Facebook offers a variety of category options, many of which are similar. As a new business owner, they may be a bit confusing, especially if you haven’t fully defined your business yet. Will you travel for business? Or do you primarily have clients come into your studio?
If you do have a brick and mortar studio, consider changing to a Local Business, which allows users to check into your location. Checking in raises awareness about your business to their circle of influence, and it also boosts up your search results as a part of Graph Search.