I literally read it every day.
âAll you give is pie in the sky advice. Everythingâs great. How can you say that when itâs anything but?â
âPeople are awful. You canât trust anyone. I want to provide quality work but I have to deal with all of this âstuffâ within the industry. Why canât I just shoot and be the artist I want to be?â
And I feel your pain. I really do.
But when I read things like this, I know there is very little I can do. I canât turn a switch in your brain and make you look at things differently. I canât rework all youâve done up until now to come to the conclusions youâve reached.
I read a great book recently â one I would highly recommend. You can read it in an hour or two if you put your mind to it. Itâs a fast read. But the thoughts are incredibly powerful. Thoughts that will make you think about how you approach things.
The book is Risky Is The New Safe by Randy Gage. Iâve followed Randy for years. Iâve attended one of his seminars. I love his âno bullâ approach.
In this book, he wrote something Iâd like to share. Something Iâd like you to take to heart.
âTake the same opportunity and offer it to a broke person and a wealthy person, and I guarantee you they will see it differently. When I was poor, I looked at everything through the lens of the mind viruses I was infected with. No matter what business venture I was exposed to, I approached it with the beliefs that you need money to make money; you need an education and have to know people, and so on. I could look at anything and immediately give you 15 reasons why it wouldnât work. While I was accumulating all the evidence why it couldnât be done, people with prosperity consciousness were simply doing it.
For those many years I was struggling financially, I was a cynic. And nothing kills innovation, creativity and ambition faster than cynicism. Itâs poverty consciousness.
Wealthy people have a healthy skepticism that causes them to evaluate things objectively and make good decisions based on solid assumptions. Skepticism is healthy; cynicism never is. Hereâs why: If you ask the wrong question, the answer doesnât matter. â
If you ask why the photography industry has changed, why you canât make money the way you used to, or why consumers are terrible for wanting the digital files, youâre asking the wrong questions.
If you ask how you can change your pricing structure to give people what they really want, look for alternative ways to build your photography packages, or ask how photography will impact people in the coming years, youâre on the right track.
Photography isnât dead. In fact, itâs anything but.
We read a lot now. But thatâs changing. Weâre incorporating more than ever into video and audio. Weâre a graphic society. We attract through imagery. Weâre obsessed with quick pictures. We love color and vibrancy. And thatâs not going to change.
But the way our society lives, works, moves and thinks is changing.
Go back a hundred years or more, and it took a generation to get a new idea into place. Now it takes a year, or even a few months.
With that much change, itâs hard to wrap our brains around new ideas. Even before we come to terms with one idea, weâre on to something else.
But donât think photography is alone. Ask anyone in any industry, and theyâll probably start talking about the chaos. Look at the music industry. Or the publishing industry. Or education.
Watch this yearâs TED prize winner â Sugata Mitra and his wish to design the future of learning. Its simple. Its brilliant. And I couldnât agree more.
Everything is changing. And yes, itâs difficult at times. Mind-blowingly difficult.
But that doesnât mean it canât be fun and exhilarating and full of potential.
What if you approached one thing differently today? Instead of saying âthis sucksâ, what if you said âIâm going to do one great thing?â
I know itâs not easy to believe this. I know itâs not easy to do this.
But whatâs the alternative?