I recently wrote a post 13 Ways To Make Sure 2013 Doesn’t Suck For Your Photography Business. I’ve been doing a lot internal planning with my own business for 2013, and I used that post as a trigger for all of you to start thinking about what you want the New Year to bring into your own lives. In order to stick with that theme, I’ve decided to run a “13 Days Of Photography” feature throughout December to help provide you with a ton of ideas and tips on things you can do for your own business starting on January 1st. Here is 7…
What does a healthy business look like? Lots of customers. Lots of sales. Lots of profits. There are many different ways of looking at it.
But some things matter more than others.
What if you were suddenly forced to shut your doors and move 2000 miles away to a place you’ve never been before? And you were only allowed to bring seven things with you. What would those seven things be?
All you would really need is the essential foundations of building up your business. You need the assets that turned your business into a successful venture.
Assets are the foundation of a healthy business.
And while there are many things that could be lumped into the asset column of your business, different assets have different priorities in your “take” list. Yes, your camera equipment may be an asset. But cameras are replaceable. If you lose it today, you can buy an identical one tomorrow. And the moment you purchase it, it begins to depreciate in value – meaning it won’t sustain you for the long term.
So … what would be on your asset list to take with you across country?
1. Your content
Your content includes a variety of things. It includes your portfolio of images. It includes the letters you’ve written and the brochures you’ve created. It includes the content on your blog posts and the articles that have been published about you in the local newspaper. Your content is what defines you and what turns you into you.
2. Your list
A business is only as good as the people on their lists. It may include your past customers. It may include people that follow you in your social sites. It may include vendors that you’ve worked with in the past or would love to work with in the future. The more thorough the list, the more successful your business will be.
3. Your network
Your network includes all of the people you know. They are your connections. They also include how well you can connect with those around you. They may not be your client base. But they can point you to the right person at the right time. They can connect you with the one person that can turn your business into a gold mine.
4. Your knowledge
You can’t unlearn what you already know. Which means you’ll always be able to pick up a camera and create images, or you’ll always be able to run the business at the level you’ve attained in the past.
5. Your expertise
Your expertise is your years of training. Even when you’re starting in a new marketplace, you can still say “I have xx years of experience.” That is invaluable when trying to convince a new customer to trust you with their memories.
6. Your customer experience
You have full control over everything your customer sees when associating with you. You can control your environment, your marketing materials, your customer service skills, and the way you handle different situations, both good and bad.
7. Your systems
How affective is your business from beginning to end? From the moment a person first hears of you until years after their first experience? Your systems allow anyone to step in and understand the steps necessary to give them your experience. You control everything, and include the steps necessary to complete the process.
Do you see yourself in these seven steps? Are you just starting out and need to put these into action? Or have you been in business for a while, yet need to work on some of these tasks? Spend your time on these seven areas, and you’ll quickly see a major improvement in your businesses success.