If you have a Pinterest account, chances are you’ve created a lot of boards for your photography. Babies, kids, families, engagement, weddings. The more active you are on Pinterest, the more boards you probably have.
Yet showcasing your images is only half of what makes Pinterest such a great place for photographers. The other half is about inspiring your prospects and clients to want to come to you for a session, and what to expect when they get there.
Using a Pinboard, you can convey any message you desire. A handful of pinboards isn’t enough. The more the better. And with more you can teach your clients along the way.
If you only have a handful of pinboards, take a look at these 5 ideas to get you going on creating some truly inspirational pinboards.
If you could do any photo shoot in the world, what would it be? What gives you inspiration? What do you wish you could get your clients to do? If you can find an example out there, use it to showcase what your ideas are. Your clients will never have a solid idea when they come into your studio – unless they see it first. Clients always come in with pictures ripped out of magazines or printed from a website, requesting they “look like this”. Create your own inspiration board and direct them in the direction you’ve always wanted to go.
Favorite Places To Shoot
If you shoot on location, you know the best places in your shooting area. It doesn’t have to be a national park or an amazing place; sometimes a little street corner can look fabulous. Look at your photography differently and pin it to showcase where you can shoot. Again, it’s the ideas that help your client convey what they want to do.
The Best Photography Props
What makes a good prop? Showcase your ideas both in the images you’ve taken in the past, and images you’ve found online that can truly make a photograph inspirational. Focus in on props you can easily get, or something your local clientele will have no trouble coming up with.
Displaying Your Photography
There are so many ideas online to create memory walls, photo albums and image collages. Take the “best of” the Internet and find your inspiration. You can use ideas you’ve used for your clients, or showcase ways you find online. The more images you show, the more ideas you have, the more your clients will be inspired.
What To Wear
Ever had a family show up in a hodge-podge of clothing choices? As a photographer, directing them into the right choices is a part of your job. With the many visual representations on Pinterest, you can quickly find a variety of ideas that will make your clients look amazing. When you pin, don’t just say “I like”. Instead, explain why it works and how it will appear in a final image. Education is key to helping clients understand what’s best.
Check out The Photographers Guide To Pinterest.
Filled with everything you need to jump on board the fastest growing site ever, and use it to help fill your web presence with traffic, and your business with new clients.
The Photographers Guide To Pinterest is available in the perfect format for you – choose PDF or Kindle.