Pinterest – isn’t that all about images? How can you grow it with writing?
In every presence you have online, its always about the copy. Words play an integral part of how well you do within the site, how much traction you gain through your followers, and how well you rank in the search engines.
With Pinterest, its easy to forget that. After all, you probably spend the majority of your time looking at photographs. Copy – really? There’s copy there?
Yes. Each board has its own name and description. And by using descriptive works from your industry for both the names and descriptions, it will help people find you when they perform searches both on Pinterest and on Google. And because both Twitter and Facebook have a built-in share feature, your keywords matter in those sites as well.
Keywords on Pinterest
Keywords are extremely important when building up your Pinterest profile. You can use words to categorize your boards and to create your posts.
When a viewer heads to Pinterest and decides to look for something, they use the search function in a similar manner to search engines.
When they receive their results, Pinterest pulls based on keywords and relevancy. It pays to know what your prospects are thinking and what to post to make sure they find it.
Test Your Stuff
While building your boards, nothing says you can only post an item once. If you have multiple photographs on your blog showcasing a recent boudoir shoot for a bride to be, use several of the images – and change up the boards and the keywords you use to describe them.
Just like with every other marketing tool and campaign you’ve created, things change. What works today may not work tomorrow. Headlines may attract attention written in certain ways, while other copy may have zero impact. Remember, Pinterest is one big test market. Find what works and try it again.
Work Your Comments
Comments are almost as important as pin descriptions.
Even if you don’t repin and add your own content, adding descriptive words in the comment sections can bring in traffic, increase followers and add more likes and shares to your count. In the social world, interaction is everything.
The Length Of The Post
With Pinterest, its easy to add a word or two and send it on its way. Yet if you take the time to write up a long and meaningful post, it can get noticed. The eye instantly moves to something that stands out from the ordinary. We have to read it.
And when you read it, you’re more than likely to pass it along.