Its probably one of the hottest topics online when it comes to the photography profession:
The differences between amateurs and professionals
Is there truly a difference? Do you need something special to move from one to the other? And is it truly possible to make a living as a professional photographer with amateurs filling up the marketplace for part time work?
Right here on this blog we’ve discussed this concept again and again.
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I just found a video that touches on this very topic. Michael Freeman says it in the simplest way possible:
Professional photography means making a living from it.
Can’t argue with that.
And if you are currently making a living from it, or have been dreaming of the day you can drop everything else, and spend all your time at photography, it may mean that you look at things a bit different.
Because the one thing we can always depend on is change.
Things will never stay the same. We’re always in a state of change, moving from one thing to the next. And now more than ever, change is hurling at us at light speed.
I attended a presentation last night, and we spoke quite a bit about change and what it means to us. And the presenter said one thing that stuck in my mind:
Progress is harder than regress. It’s always easy to fall back into old patterns and comfort zones. Change is hard.
Yep, and that clearly defines the photography industry at the moment. (Okay, maybe it actually describes most industries at the moment.)
It’s easy to fall back on the old ways of photography. We already have patterns and plans for that. Its easy to use film cameras, print up proofs, and hand over a stack of images to the client. It’s easy to shoot portraits, weddings and commercial work, and charge what we did in the past. It’s easy to expect a contract for stock work, and make a comfortable living with editorial images.
But that is no longer reality.
Instead, the entire photographic marketplace is being redefined. At no other time are images more in demand than they are right now. We’re a visual society, and that is only going to increase with the tools, technology and capabilities that we have in place.
So instead of looking at photography in the old ways, its time to think of something new.
How can you create a professional photography studio that caters to today’s clientele?
How can you offer things they want, and get paid a great living for it?
I’d love to hear what your thoughts are.