I was on a deal of the day site today, seeing what the current offer was. I check out a bunch of them every week, and have found some really good deals.
Anyway, on one of the sites was a deal from a photographer. He was advertising a Trash The Dress session at a reduced rate – almost 70 percent off his normal session fee. Great deal – and with the coming wedding season, I would have assumed he would have had a number of takers. Yet when I entered the site, not one person had taken him up on his offer.
So I continued to read. And realized that he made one fatal error that potentially caused him a ton of sessions.
He doesn’t understand the importance of landing pages.