Are you a portrait photographer? What makes your packages unique? What makes them stand out from your ala carte pricing? What gives your customer the incentive to buy a package over picking and choosing individual prints?
Take a look at these seven options that will give your packages power:
1. The most obvious thing to include is multiple sizes of an image. Include your most popular sizes, and include wall portraits – 11×14 and greater. Make sure you highlight the savings of buying in package format over the ala carte method.
2. Frame your photographs. Include several choices in framing options for your large wall prints, and even offer unique styles for table sized prints. Make sure you find frames that are not carried at your local discount stores. One of by favorite places to find frames is Burnes. The will offer them to you at wholesale prices, but you will have to buy in bulk.
3. Offer collage framed prints. People love the idea of having a wall image that isn’t a large size, but rather contains several different poses from the session. This works great for seniors and babies. GNP Frame is a good place to start for wall collage frames.
4. How about a box of greeting cards? So many places offer easy ways to make greeting cards from your photographs. Give them choices based on the size of package. How about blank note cards, thank you cards, or even holiday cards.
5. Include albums and brag books. With Photoshop and many of the tools online today, you can create unique albums they can’t get anywhere else. Make sure you have samples on hand to show them your ideas. For portraits, they don’t have to be 12×12 sized – think smaller, more portable books too. Try Zookbinders PhotoBook.
6. Yes, go ahead and give them the social media files they are looking for. People love to have fun with their profile images, so give them several to choose from. Pick the best shot for a social profile. Turn it into a pencil drawing. Change colors. And make sure you size it perfectly for profile inclusion – around 100×100 pixels should do it. Don’t sell these ala carte, or in your bottom packages. Make them incentive to move into larger ones.
7. Okay, I had to include a CD of all the images. Because every photographer talks about CDs of the images, it is okay to include them in your packages. But give it in your top package, not in the bottom or your ala carte. Make sure you get your sales and your profits before you give away your images. You are the photographer, the artist, and the creator. You have a right to make money and to run a profitable business. Don’t give away your rights until you’ve collected enough to turn your photography into a viable business.