If you are a photographer and only have a website, you’re losing out on one of the most valuable tools online: a blog.
Think of your website as your brochure, and your blog as your marketing plan.
Your website is a static tool where you put together information, and it remains the same and unchanged for months or even years.
But your blog is a tool that can grow and change every day. You can talk about:
- Your newest client
- Your latest engagement session
- Your latest wedding
- Your latest portrait
- Your latest commercial shoot
- A new change with studio policies
- A new partnership you have formed
- Market the expo you just signed up for
- Share pictures of your booth at the expo
- A dinner with a bunch of photographer friends
- Traveling to a seminar
- Your vacation – complete with photos
The great thing about photographs is they tell a story, and everyone finds interest in your photos if they are good. I’ve gone to many sites and become completely engrossed in their story, simply by clicking around and viewing their photos. Imagine how your clients will feel.
Start With A Blog
There are free blogs like Blogger. Or you can create and host a blog yourself using a tool like WordPress.org. Which one is better for your business? From my perspective, you should always spend the extra to create and customize your own blog. Have it branded to showcase who you are and what you do.
Just Do It
Getting your blog up and running may seem like the hard part. But from my experience, the hardest part is starting to write. What should that first post be about? Do you really have anything to say? If you get stuck on the “what”, you could end up sitting there for months without a single post (I see it happen all the time). Don’t worry so much about the “what” when you start. Just pick something that happened today and start writing. Maybe you head out to lunch with a photographer friend. Take a picture of the two of you, and your meals, and the restaurant, and write about your relationship. It doesn’t have to be a novel, or a thought that will bring in hundreds of clients. There is time for that later. The most important thing is to just do it.
Make It A Habit
The hardest thing with blogging is to do it day after day, week after week. No, one post a month want cut it in the online marketing world. You have to post every single week. The more frequent you post, the more impact you’ll create. Add it to your day – put it into your calendar if you have to – and make sure you get something out there.
I attended a blogging conference a few months ago. One of the biggest names in the blogging world gave a keynote presentation I’ll never forget. He stated that when he first started blogging, he wrote every day knowing only two people were reading it – his mom and his dog. In other words, he knew he was only writing for himself in the beginning. It took over six months for anyone to comment on his posts. It took over a year for him to notice any increase in his page ranking. But he kept writing because he knew it would eventually hit. And I guess it finally did because of his current status!
I’ve been in the same situation myself. I started blogging on Virtual almost five years ago. I wrote and wrote without thinking about results (in the beginning). Now we have an Alexa ranking below 300,000 and are moving every day. We have hundreds of readers on our site every day, and love the comments we get from photographers all over the world.
They won’t read if you have one post. They won’t stay if you haven’t posted anything new in months. The only way to make it work is to keep at it. Day. After day. After day.