Photography Websites – Top 5 SEO Myths

Top 5 SEO Myths

So, you’ve taken the time to develop a great website. You’ve gone to a professional, and have a site designed with all the bells and whistles.
 
Other people tell you they are getting leads all the time from online sources; yet your site has never generated even one lead. What’s going on?
 
If this sounds like you, you may be asking yourself questions about search engine optimization. How can you optimize your website, get it out into the search engines, and start bringing in the leads?
 
Before you run out and hire a company to help you, take a look at these top 5 myths.
 
Myth #1: Submit your site to the search engines weekly or monthly.
The search engines are built to find every site that is posted to the web. You may submit them once, but then you are good to go. The search engines are programmed to find every URL, and index it automatically.
 
Myth #2: I need to optimize my home page for every keyword in my industry
We’ve all seen the sites that list 100 keywords, trying to gain exposure in every area. A better way to optimize is to niche each page on your site to preferably one keyword or phrase.
 
Myth #3: I need to place my keywords multiple times in the content of my site
Your content is important. But Google looks at dozens of things when determining how to rank a website. You need to make sure you have all of the pieces to consistently rank in your key phrase.
 
Myth #4: SEO requires a long-term commitment
With SEO, there are many things you can do to get immediate results. SEO is a form of marketing. If you plan to stay in business year after year, you have to market your business year after year. The same goes with SEO. You can do things that have immediate effect, but will also give you long-term value.
 
Myth #5: SEO is too expensive
Actually, SEO is one of the most cost effective forms of marketing available to you. And the good thing with SEO is once you set it up and achieve results; you can continue to build from there. Many things you do today will impact you years into the future.
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