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Photography Business – Using PR To Your Advantage

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Good PR is a matter of taking a current news event, and turning it into a story focused on your business.

Take the recent case of Jennifer Wilbanks, the bride who disappeared from her Atlanta home days before her lavish wedding.

This is a great opportunity for all of you wedding photographers. Send a press release to the media in your area talking about the implications of having a last minute cancellation. How does that effect your business? What does it mean to the wedding industry as a whole? How do contracts protect you from situations like this?

All of this is newsworthy. The media loves relating stories to current events. Give them a story, and you’ll get the coverage!

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clientexperience@todaysgrowthconsultant.com' About Virtual Photography

We're the co-founders of VirtualPhotographyStudio.com and have been writing on this blog since 2004. We started Virtual as a way to help photographers stretch beyond a part time income, and develop strategies to become a Five Figure Photographer or a Six Figure Photographer. Ultimately its all about lifestyle, and if your goal is to live as a photographer 24/7, we think you should have the knowledge and the tools to do so. Welcome!