Want More Family Portraits? Target New Home Sales
Looking for a way to bring in more family portraits to your photography business? It may be as easy as knocking on the doors of brand new home owners. While the economy has been down globally for a while now, things change all the time. Even where … [Read More...]
Making Them Pay For Social Media
Don’t you just hate it when a client “lifts” an image that you’ve created for her to use on her social media sites? They simply don’t understand copyrights and assume its okay. And what are you to do? You can ask them to take it down and … [Read More...]
How NOT To Market Your Photography Business To Women
I read an interesting statistic the other day. 85% of all brand purchases are made by women No shock there. Women are in control of most household purchases. Yet the next statistic makes you react a bit differently. Only 3% of advertising … [Read More...]
Do You Apologize For Your Photography Business?
You’re meeting with a client. You come to the end of your presentation and you hit them with the price. They get quiet and look at you kind of funny. The silence continues. You start shaking on the … [Read More...]
How NOT To Market Your Photography Business To Women
I read an interesting statistic the other day. 85% of all brand purchases are made by women No shock there. Women are in control of most household purchases. Yet the next statistic makes you … [Read More...]
Why Pricing Yourself According To The Competition Is A Bad Idea
You’ve decided to venture into a new niche in photography. First goal – a new brochure to try and bring in clients. But where do you start? What packages do you create? What prices do you … [Read More...]
How To Avoid Creepy Crawly People That Try To Bring You Down
I don’t get a whole lot of negative email. But occasionally one slips into my inbox. I got an email from someone this week. “You suck. Your stuff sucks. I can’t believe your online and in … [Read More...]
8 Things Unhappy Photographers Never Ask
What forms your opinions? What creates the way you approach your business? Yes, it can be the successes. We all love to celebrate when we hit milestones and major achievements. But it can also … [Read More...]
How NOT To Market Your Photography Business To Women
I read an interesting statistic the other day. 85% of all brand purchases are made by … [Read More...]
The #1 Thing On Your About Us Page That Prevents Your Photography Clients From Booking You
Yawn. It’s another website that looks just like everyone else’s. A few images on … [Read More...]
Why A Networking Group Can Save Your Photography Business
“I’m stuck.” “I don’t know what to do next.” “I have no clients and … [Read More...]
5 Signs Your Website Has A Flawed Design and How To Fix It
Photographers love graphics. And when it comes to your website, your images should be the … [Read More...]
5 Tips To Make Your Email Newsletter More Profitable
Email newsletters, or ezines, have been around for years. They were one of the first forms … [Read More...]
Wow Me, Impress Me, Dazzle Me
“Hi how are you?” “Fine thank you and how are you?” “Fine thanks.” Have you … [Read More...]
The 3 Marketing Mistakes Photographers Make All The Time
Are you stuck in your photography business? Are clients just not coming through your door … [Read More...]
7 Secrets To A Strong Photographic Portfolio That Most People Will Tell You Not To Do
I read an article the other day on building a photography portfolio. And while the article … [Read More...]
3 Ways To Turn Your Story Into A Successful Photography Business
What makes you buy a product? What makes you choose one company over another? What … [Read More...]
Do You Need Extra Money For Your Photography Business?
Have you ever said or heard the following statement? “My normal salary just doesn’t … [Read More...]
How To Avoid Creepy Crawly People That Try To Bring You Down
I don’t get a whole lot of negative email. But occasionally one slips into my inbox. I got an email from someone this week. “You suck. Your stuff sucks. I can’t believe your online and in business.” Okay, that’s not exactly what it … [Read More...]
Are You Facing Photographer Burnout?
Imagine this. You plod along day after day facing the same results. You know what you want but you just can’t reach it. Things are holding you back from achieving what you truly want to achieve. You dread getting up. You dread facing the day. … [Read More...]
Working Moms And A Photography Business
With Mothers Day this weekend, and as a working mom for 18 years now, the concept of being a “working” mother is just as emotional as ever. Start a conversation on “working” moms and you’ll quickly get into a heated discussion no matter … [Read More...]
Will Photography Make You Rich?
How do you define “rich”? That, of course, is a matter of opinion. According to the IRS, the top 10% of income earners in America today make 43% of all income and pay 70% of all taxes. The top 2% of income earners pay approximately 50% of … [Read More...]
What You Should Really Do With Your Photography Competition
You’ve decided to set up shop as a high school senior portrait photographer. And you think you have a chance of becoming pretty good at it. You love photographing, and you’ve photographed a variety of friends and family in the past. So you put … [Read More...]
What Does It Mean When Sears/Wal-Mart Portrait Studios Shut Down?
So what does it mean to the photography industry when more than 2000 studio locations across the US shut down? That was the announcement last week when financially struggling CPI Corp, with locations in Sears and Wal-Mart stores, decided to shut down … [Read More...]
Why Are You So Negative About Your Photography Business?
I literally read it every day. “All you give is pie in the sky advice. Everything’s great. How can you say that when it’s anything but?” “People are awful. You can’t trust anyone. I want to provide quality work but I have to deal with … [Read More...]
Our Top Photography Posts Of 2012
What does 2013 hold for you? In many ways, you can look back to the previous year to learn all you need to know for the future. And as we went back and looked at everything we've written and posted in 2012 - and what your favorites were too - we … [Read More...]
5 Keys To Finding Clients In The Future
I recently wrote a post 13 Ways To Make Sure 2013 Doesn’t Suck For Your Photography Business. I’ve been doing a lot internal planning with my own business for 2013, and I used that post as a trigger for all of you to start thinking about what you … [Read More...]
6 Tribal Laws That Affect Your Photography Business
I recently wrote a post 13 Ways To Make Sure 2013 Doesn’t Suck For Your Photography Business. I’ve been doing a lot internal planning with my own business for 2013, and I used that post as a trigger for all of you to start thinking about what you … [Read More...]
Will Photography Be One Of The 2 Billion Jobs Disappearing By 2030?
What if someone told you the job you were in today, or the job you were truly interested in training for right now, would disappear in your lifetime? Would that stop you from pursuing it? That was the question that jumped out at me when I read a … [Read More...]
3 Habits Of Highly Unsuccessful Photographers
Plenty is written on successful companies and how you do things the right way. But I find it equally helpful to go in the opposite direction once in a while and discover things that businesses do wrong. You know, the things that really hold people … [Read More...]
How To Avoid Creepy Crawly People That Try To Bring You Down
I don’t get a whole lot of negative email. But occasionally one slips into my inbox. I got an email from someone this week. “You suck. Your stuff sucks. I can’t believe your online and in business.” Okay, that’s not exactly what it … [Read More...]